Paid advertisement
Smart Money People Logo
Newsletter

Direct Line: Car insurance reviews

3.92
Based on 358 reviews, last reviewed 8th Jul 2026
200% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
25%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
20%

Latest highest rating:

5

Efficient and supportive They were efficient and supportive when my car was damaged. The call handlers and drivers were polite and friendly. I was kept informed throughout. Reviewed on: 8th July 2026
Jane Turner's avatar
Jane Turner

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Review Direct Line: Car insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Direct Line Car insurance reviews (358)

No issues but nothing complicated

4
No reason to make a claim (other than a cracked windscreen) which is the real test; however, generally a good experience of buying, changing, renewing, etc. Staff are helpful and didn't have to wait ages to speak to an actual person. Reviewed on: 7th November 2015

Professional hassle free insurance

5
We bought multicar insurance and home contents insurance in one go with huge discounts. Worked out cheaper than buying the cheapest car insurance on price comparison sites. Just contacted them to report a bump in one of the cars and it all went very smoothly the call centre employee was obviously very knowledgeable and handled the call in a friendly and professional manor. Very happy with the service so far. Reviewed on: 6th November 2015

so easy to buy

5
I recently changed my car insurance after the company I was using hiked up my insurance for the coming year. Changing to direct line was really easy, did it all online. Everything they asked was clear and concise and I even got a discount as husbands car is already insured with Direct Line. Would recommend you get a quote from them if you are looking to renew. Reviewed on: 31st October 2015

Free car hire added to my policy - yes!

4
I received a letter the other day from Direct Line informing me that free car hire in the event of my car being in the garage was now available to me at no extra cost ! This is great news. Reviewed on: 2nd September 2015

Easily organised repairs.

4
Direct Line has one of the smoothest systems for claims I've ever dealt with. Repairs were quickly and easily authorised and we were back on the road again very quickly. Reviewed on: 31st August 2015

Dealt with claim brilliantly

4
My car was struck the week of my wedding/honeymoon, which I thought would be an absolute nightmare to then deal with. No such issue. Direct line booked it in to a a repair centre the next day, and were more than happy to allow me to give authorisation for my Dad to become their point of contact for dealing with the claim while I was out of the country. The repair was complete within 5 days, and Direct Line even paid my dad's taxi fare to travel to the repair centre to collect the car. They may not be the cheapest insurer out there, but having gone through the claims process with them, I would be reluctant to switch insurers elsewehere. Reviewed on: 29th August 2015

cheapest quote

5
remember these are not on price comparison websites. I did a quote with them separately and found them to be cheaper than all the others Reviewed on: 29th August 2015

easy trouble free buying

5
quick and easy to buy policy online. Can't comment on how they would deal with a claim as i haven't made one Reviewed on: 27th August 2015

easy to deal with

5
found taking out a policy with directline to be really quick and easy. Their price was really good too. They are not on price comparison websites so should always be checked separately Reviewed on: 27th August 2015

Cheapest quote

5
Tried all the comparison sites and separately did Aviva and DirectLine as they dont appear on them. Direct Line gave the cheapest quote. it was quick and easy to buy Insurance and the documents were received within a few days Reviewed on: 26th August 2015

Do you have a different Direct Line product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review
Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Want to see more from Direct Line?

    View all products