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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
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KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great service through lockdown

5
Whilst in lockdown Purely pets still managed to turnaround a pre-authorisation for my labradors essential cruciate ligament operation in under 24hrs. This meant the vet could schedule him in asap and get him on the road to recovery. Reviewed on: 29th June 2020
Clive Butler's avatar
Clive Butler

Fantastic service!

5
Fantastic service and prices! I am happy that I went with Purely Pets for my pet insurance. Reviewed on: 29th June 2020
Georgi Spice's avatar
Georgi Spice

Importance of life

5
Really quick responses, polite staff and the best care for my doggy I couldn’t recommend enough!!! My dog is Important to me and to them too! Reviewed on: 29th June 2020
Sophie 's avatar
Sophie

Great options to suit everyone

4
Fortunately I haven't needed to claim but I am very happy with the options I could choose from to tailor the cover for my pet. The price is great value and I have heard plenty of good things about the company. Reviewed on: 29th June 2020
Brogan Rae Connolly Taylor's avatar
Brogan Rae Connolly Taylor

Highly recommend

5
Great pet insurance company. Easy to get a quote and the whole process online was very simple. When I’ve had to call up to speak to someone they have always been super helpful and friendly. So happy we chose purely pets! Reviewed on: 29th June 2020
Jessica Laura Jane's avatar
Jessica Laura Jane

Quick and easy

5
Very helpful staff and website and decent prices ! Reply to queries fast and efficient Reviewed on: 29th June 2020
Demi Parkes's avatar
Demi Parkes

Easy to deal with!

5
So easy to deal with and a great premium with comparable cover to other providers. Reviewed on: 29th June 2020
Fran McDonnell's avatar
Fran McDonnell

Recommended

4
I haven’t had to use them yet but purely pets were recommended as the best so I joined with them. Hence 4 stars not 5 as of yet Reviewed on: 29th June 2020
Lou 's avatar
Lou

Great customer service

5
Our dog has been insured with Purely Pets for years now. They are great at keeping in contact and always honoured our claims quickly and efficiently. I trust them to protect our dog and they seem genuinely happy to help you out. Reviewed on: 29th June 2020
Kirsten's avatar
Kirsten

Pet insurance

5
Best value for money and great coverage Reviewed on: 29th June 2020
Katherine McGregor's avatar
Katherine McGregor

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