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Purely Pets: Pet insurance reviews

4.71
Based on 2,028 reviews, last reviewed 5th Sep 2025
100% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

SAVE YOUR MONEY - GO ELSEWHERE I pay £924 a year in premiums, NEVER CLAIMED before (he's 11). My dog had an Op was only £800 and they won't cover it as my pet didn't go for yearly c... Read more Reviewed on: 11th February 2025
gemma's avatar
gemma

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2028)

Great service

5
Easy and efficient company to work with Reviewed on: 10th July 2019

As the name says Purely Pets

5
No gimmicks, no bogof does what it says just purely pets insurance Reviewed on: 10th July 2019

Purely Pets are great

5
I have had my dog insured with Purely pets and the service i have received has been great. No problems and no complaints Reviewed on: 10th July 2019

Great customer service

5
Purely pets staff have always been very responsive and helpful. My dog has had lots of accidents and they have been great in making sure he gets the care he needs. thanks Reviewed on: 10th July 2019

Amazing

5
Very reliable on solving customer issues Reviewed on: 10th July 2019

Cowboys

1
If I could rate them 0 I would. Worst company ever, can't tell me before I get my pet treated whether I can claim or not. Told them exactly what the problem is and the 2 lines of treatment. Their advice - get it done put the claim in we will then make a decision!!!!!! Ombudsman tomorrow. The silence was deafening when I asked it her pet was insured through purely pets!!!!! That speaks volumes. I will advice all my friends on a pet social media site not to touch you with a barge pole. No wonder the monthly fee is reasonable. Bunch of cowboys Reviewed on: 1st April 2019

Is ok.

3
A friend who has a pet assured him in case of something and said he was ok. Reviewed on: 24th November 2018

Avoid avoid small print heavily weighted in their favour

1
If you automatically renew(Which really means they take your money without your permission) They keep the direct debit already paid, cancel insurance from that day and demand more money for cancellation.) Send threatening letter. AVOID AVOID heavy handed contracts that prove they are in this for all the money they can get !! Purely Pets Agents Reviewed on: 10th September 2016

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