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Purely Pets: Pet insurance reviews

4.40
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2031)

Good Company

5
No problem getting insurance claim paid Reviewed on: 10th July 2019

Alright

4
Nice pics of dogs and good customer service. Reviewed on: 10th July 2019

Great customer service

5
Good policy at the right price. Reviewed on: 10th July 2019

Great service

5
Easy and efficient company to work with Reviewed on: 10th July 2019

As the name says Purely Pets

5
No gimmicks, no bogof does what it says just purely pets insurance Reviewed on: 10th July 2019

Purely Pets are great

5
I have had my dog insured with Purely pets and the service i have received has been great. No problems and no complaints Reviewed on: 10th July 2019

Great customer service

5
Purely pets staff have always been very responsive and helpful. My dog has had lots of accidents and they have been great in making sure he gets the care he needs. thanks Reviewed on: 10th July 2019

Amazing

5
Very reliable on solving customer issues Reviewed on: 10th July 2019

Cowboys

1
If I could rate them 0 I would. Worst company ever, can't tell me before I get my pet treated whether I can claim or not. Told them exactly what the problem is and the 2 lines of treatment. Their advice - get it done put the claim in we will then make a decision!!!!!! Ombudsman tomorrow. The silence was deafening when I asked it her pet was insured through purely pets!!!!! That speaks volumes. I will advice all my friends on a pet social media site not to touch you with a barge pole. No wonder the monthly fee is reasonable. Bunch of cowboys Reviewed on: 1st April 2019

Is ok.

3
A friend who has a pet assured him in case of something and said he was ok. Reviewed on: 24th November 2018

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