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Purely Pets: Pet Insurance reviews

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4.67
Based on 2,027 reviews, last reviewed 10th Apr 2025
100% increase in 5 star reviews
in the past 90 days
100% decrease in 1 star reviews
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Latest highest rating:

5

They always honoured our claims We had a policy that was risk share - 20% paid by us and 80% by purely pets. Our dog developed several illnesses including thyroid cancer and pancreas... Read more Reviewed on: 10th April 2025
John T's avatar
John T

Latest lowest rating:

1

SAVE YOUR MONEY - GO ELSEWHERE I pay £924 a year in premiums, NEVER CLAIMED before (he's 11). My dog had an Op was only £800 and they won't cover it as my pet didn't go for yearly c... Read more Reviewed on: 11th February 2025
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gemma
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About this product

Finding a comprehensive insurance policy to protect your pet is important. But, finding a reputable provider is equally as vital. We collect Purely Pets pet insurance reviews to help you make an informed decision about your next provider.

Purely Pets offers insurance policies for cats and dogs, with a multi-pet discount available too. Choose from a flexible range of cover options, with 15 different levels available with the Lifetime policy. Purely Pets has no maximum age limit, so even senior pets can find a policy suited to their needs. With a range of options to choose from, it can be helpful to learn about the firsthand experiences of others.

If Purely Pets sounds like the right provider for you, discover more about its policies by reading our reviews. Find out which level of cover policyholders chose and how satisfied they have been with the protection it provides. Learn what policyholders say is the biggest benefit of a Purely Pets policy. Comparably, find out if there are any downsides potential customers should be aware of. Read our Purely Pets pet insurance reviews today.

If you’ve had a pet insurance policy with Purely Pets, write a review to help others find their perfect provider. Tell us what animal you have insured and which policy you chose. Have you been satisfied with the service you have received? Have you had to make a claim on your policy, and if so, how well was it dealt with? Would you recommend Purely Pets to family and friends? Would you renew your policy with the provider? Whether good or bad, write an honest Purely Pets pet insurance review today. Together, we can help people like you make better financial decisions.

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Purely Pets Pet Insurance reviews (2027)

They always honoured our claims

5
We had a policy that was risk share - 20% paid by us and 80% by purely pets. Our dog developed several illnesses including thyroid cancer and pancreas problems over the past year. Vet bills were about £6,000. Purely Pets paid out £4,800. Reviewed on: 10th April 2025
John T's avatar
John T

SAVE YOUR MONEY - GO ELSEWHERE

1
I pay £924 a year in premiums, NEVER CLAIMED before (he's 11). My dog had an Op was only £800 and they won't cover it as my pet didn't go for yearly check up's at the Vets. Silly me, I thought you only see Vets/Doctors when ill.... Reviewed on: 11th February 2025
gemma's avatar
gemma

STEER WELL CLEAR OF THOS COMPANY

1
They take our monthly premiums on time every time but this company is absolutely atrocious when it comes to paying out claims. Your claim claim just seems to lye dormant for months with no communication. My advice is buy cheap get cheap service stay well clear of this company. If I could give a minus score for claims and service I would. I've even had bbc watchdog in contact with me regarding Purley petsvthats how bad these people are. Reviewed on: 14th December 2024
Gary D's avatar
Gary D

Terrible company

1
I have 2 claims outstanding with this dreadful company, one is 14 weeks and counting and the other 9 weeks. I am owed hundreds of pounds by them (now accruing interest on a credit card) and my vet is owed thousands. Extremely poor communication and generic emails when you ask what the hold up is ('high volume of claims') Do you have one assessor who is working by candlelight? A complaint led to the claims being supposedly prioritised to be processed in 10 working days - we are now 17 working days and nothing. My complaint which should have been resolved in 4 weeks has now come back as needing longer. After 8 weeks I'll be going to the Financial Ombudsman. Don't waste your time, money and sanity in having anything to do with this shambolic company, Reviewed on: 6th December 2024
J's avatar
J

10 weeks to respond and only paid £200 of £600 claim

1
I was a customer for 3 years. I made a claim in August 2024 and it took them 10 weeks to assess it and they only did that after I made a formal complaint. They only paid out £200 of my £600 claim due to various deductions and fees so it wasn't worth the hassle at all. They didn't communicate proactively and it was very difficult to get through to them on the phone to chase up the claim. Ultimately I cancelled my cover and decided to just pay out of pocket from now on. I wish I'd done more research and gone with a different insurer in the first place as my dog is now classed as having pre-existing conditions that wouldn't be covered by a new insurer. Reviewed on: 5th November 2024
Kathryn's avatar
Kathryn

Shambles Dreadful company

1
Dreadful company, owe us hundreds of pounds, won’t respond to emails, don’t pick up the phone, at a stressful time of pet illness and then passing it’s the last thing you need. One more week and I can then raise after 8 weeks email. Been going on since July. Please stay away from them. Reviewed on: 23rd October 2024
Lee 's avatar
Lee

great value

4
After comparing many pet insurance, I found purely pets has the best value and review with online vets available. Reviewed on: 4th September 2024
TOM's avatar
TOM

Great Insurance for Dogs Prone to IVDD

5
Purely Pets were amazing after our dog was diagnosed with IVDD. I pretty much maxed out our £14,000 policy and the renewal price only went up to £46 per month (up from £24 before the condition), which I feel is very reasonable as I know of others dealing with this that had their renewal price come through at up to £300 per month after spinal surgery. Their payout is never four weeks it’s usually around 6-8 weeks but you are kept updated and I never needed to speak to anyone, which I was relieved about as the aftercare for our baby was very stressful. The main thing was they paid out for everything promised in our policy. We very sadly lost our boy and they even refunded me for the couple of months after that I kept paying whilst we put all the claims through (I kept putting off cancelling). If you have a dog that is prone to IVDD such as dachshunds, cockerpoos, french bulldogs, etc, definitely look at Purely Pets. Reviewed on: 27th August 2024
Amber W's avatar
Amber W

Poor service, slow claims process, rising premiums

2
With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024
PP's avatar
PP

Excellent customer service

5
Our dog Barnie has been diagnosed with both diabetes and Cushing's Disease therefore requires regular ongoing treatment. Purely Pets have always settled our claims promptly and fuss free. Recently they have updated their systems to improve their service even further! Reviewed on: 23rd August 2024
Robert M's avatar
Robert M

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