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Purely Pets: Pet insurance reviews

4.42
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2031)

Simple and quick

5
When your pet insurance company puts up your yearly premium at an extortionate amount when you haven't even claimed it was time to start looking. I didn't have to look far as Purely Pets stood out straightaway. Easy to use and choose level cover and and a good price and far cheaper than my previous provider. The lady on the phone was so helpful and would recommend using their service. I'm staying with this cover. Reviewed on: 7th October 2021

Helpful and friendly

5
When Ava was extremely poorly last year, Purely Pets didn’t hesitate to settle the vets bills. I even had a phone call from a lady asking how Ava was doing. On another time when our lovely Nina was suffering and too poorly to be taken to the vets to be PTS, they paid for the vets costs. Reviewed on: 7th October 2021

Fantastic company !

5
They have been brilliant ,have both our dogs insured with them and one has had lymphoma since Feb 2020 ,claims have been a breeze ,don't know what we'd have done without them ! Reviewed on: 7th October 2021

Excellent service

5
Excellent service hassle free quick settlement of claims polite helpful courteous staff Reviewed on: 7th October 2021

Simply the Best.

5
Out of all the Insurance Companies I have used for my pets, this one gets the prize. Reviewed on: 7th October 2021

Excellent company

5
Friendly very informative staff Great price for the cover Reviewed on: 7th October 2021

Excellent service

5
Excellent service to us and very understanding when had to claim for our dog. Well done Reviewed on: 7th October 2021

Highly recommended Purely Pets.

5
The lady that took my call was so helpful.I always use Purely Pets as they are excellent in every way.I am more than happy with the cover they have provided,it gives me peace of mind if I need answers to any problems they are only a phone call away. Reviewed on: 7th October 2021

A great find.

5
After searching high and low for pet insurance for the age my doggie is, I found purely pets. My baby girls is nearly to be 10 years old. I'm so happy these guys took her on. Thank you for that. Reviewed on: 6th October 2021

Easy to set up and very helpful website.

5
Easy to set up online and to speak to a member of staff. They are all very helpful and polite. They price is very good too. Reviewed on: 6th October 2021

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