Paid advertisement
Smart Money People Logo
Newsletter

Purely Pets: Pet insurance reviews

4.40
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Review Purely Pets: Pet insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Purely Pets Pet insurance reviews (2031)

Top dog insurance

5
After lots of comparisons with other insurers, Purely Pets were "Top Dog" for my pooch. From start to finish, the process of taking out the insurance, to becoming a customer has been very easy. The fantastic level of cover was my main priority along with the monthly cost. And the newsletters are really informative too. I would highly recommend using Purely Pets for your treasured pets. Reviewed on: 10th October 2021

Great insurance

5
Had to make a claim for my dog as she had a lump on her leg. The customer service was amazing on the phone always asked how my dog was at the end of the conversation and very helpful and polite. I got the correct money back, it did take a little while but I was happy to wait. Reviewed on: 10th October 2021

Great value

5
This is my first pet insurance purchased. I shopped around and was amazed at the value and cover you get. Easy to use webpage. Reviewed on: 9th October 2021

Helpful

5
It was almost a pleasure giving money away when dealing with Purely Pets. Found them to be very helpful. Reviewed on: 9th October 2021

Value for money.

5
Switched from another pet insurer to Purly Pets as they were cheaper for better cover for my dog. Reviewed on: 9th October 2021

great pet insurance

5
good quality pet insurance that is easy to access Reviewed on: 7th October 2021

Excellent company

5
On the occasions when I’ve had to call their customer service is faultless and problems are dealt with speedily. Reviewed on: 7th October 2021

Value for money

5
Purely Pets gives you peace of mind at a very reasonable price. If you are on a limited budget then Purely Pets is definitely for you. Reviewed on: 7th October 2021

Peace of Mind

5
If we really love our pets, as the vast majority of pet owners do, we want the very best for them. I get the peace of mind from knowing that Izzy is insured by one of the best and maybe the best pet insurance company around. John Marsh Reviewed on: 7th October 2021

Exceptional service

5
My miniature schnauzer developed diabetes recently. I am so thankful that I had the good sense to have taken out insurance with P P years ago. I have found them to be helpful and responsive on every occasion Reviewed on: 7th October 2021

Review Purely Pets: Pet insurance now

Help others make smarter decisions by sharing your own experience. Write a review