Verified source
A company can partner with Smart Money People and invite their verified customers to leave a review. When they do this it’s labelled as "Verified source" on the Smart Money People website.
There are a number of automated invitation techniques available to businesses. All of which are trusted and ensure that only verified customers can leave reviews through them.
John Lewis: Pet insurance reviews
Based on 45 reviews, last reviewed 22nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days33% decrease in 1 star reviews
in the past 90 days
great customer service, very helpful staff
great customer service, very helpful staff
Reviewed on:
15th September 2025
I would not give any stars - scammers
I would not give any stars. The insurer was extremely rude and kept talking over me when I was trying to explain that my dog did not have any pre-exi...
Read more
Reviewed on:
22nd January 2026