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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.8 (2028 reviews)

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4.71

Based on 2,028 reviews, last reviewed 5th Sep 2025

100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

SAVE YOUR MONEY - GO ELSEWHERE I pay £924 a year in premiums, NEVER CLAIMED before (he's 11). My dog had an Op was only £800 and they won't cover it as my pet didn't go for yearly c... Read more Reviewed on: 11th February 2025

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2028)

Excellent customer service

Our dog Barnie has been diagnosed with both diabetes and Cushing's Disease therefore requires regular ongoing treatment. Purely Pets have always settled our claims promptly and fuss free. Recently they have updated their systems to improve their service even further! Reviewed on: 23rd August 2024

No nonsense - clear and cost efficient insurance

No nonsense - clear and cost efficient insurance Reviewed on: 23rd August 2024

John Wick Era

Let me tell you about this company. I have had a year plus ongoing complaint so much so I'm first name terms with the Escalations team. Anyway that aside. Monday morning 4am my beautiful dog takes a negative turn, I do what anyone would do which is call the vet, I rush to the out of hours vet which is half an hour away. By 5am I'm crying and being informed that she has heart failure and her lungs are full of fluid. The choices are to try and pain relief and do as much as they can or euthanasia. Can't even say it without getting upset. What I should have done is consult the small print of my policy because, I should have left her on oxygen and comatose for 43 days which is then 36 months. Because guess what these sneaky something-holes have inserted into there contract. No cementation fees until your policy is 36 months. Mine was 34 weeks and 2 weeks. You're reading this going - well no big deal that's the policy. Yeah I get that. That doesn't diminish the overall standard of fights I've had with Purely Pets and this is the topper. I mean come on, what kind of clause even is that? In many ways it isn't even about the money £300 it is what it is. Its the rawness of feeling. See how you feel if you fall foul of being unfortunate of these. Reviewed on: 14th February 2024

AVOID AT ALL COSTS, WILL WEASLE OUT OF PAYING

Had policy since 2015, THEY cancelled it in 2019 when the bank failed to move my direct debit over, as soon as I realised (the same month it was cancelled) I called to pay and reinstated a direct debit. They told me they would have to start a new policy but nothing would change, now I have huge vets bills for my dogs skin condition, hundreds of pounds every month, I thought it was about time I made a claim (1st ever claim). As there was a note on the vets history from 2016 mentioning POSSIBLE dermatological issues, they have declined as a pre existing condition ! AVOID AT ALL COSTS, WILL WEASLE THEIR WAY OUT WHERE EVER THEY CAN Reviewed on: 8th February 2024

They take too long to pay out for claims.

They take so long to pay out for claims. I sent my claim on 1st December and am being told that they generally take 4 weeks to settle. It is now 24th January! Every time I call I get told that I should hear in 3 days. There should be no problem in paying out as this is not an ongoing condition, it is for accidental injury. I would avoid this company at all costs. Reviewed on: 24th January 2024

Received my renewal and it had increased by £200.

Received my renewal and it had increased by £200. Rang to see if they were prepared to offer a better price. They weren’t advice was “ take it or leave it” obviously left it and got a better quote elsewhere. Never made a claim on my insurance so no justification in the massive increase. Reviewed on: 11th January 2024

Trying not to honour claim

The one star is only due to the politeness of staff. The company has decided to reject twice a vets bill of £3154.00. We have always been responsible pet owners. So we took our dog to the Vets at the end of 2022 due to a lump that came up and down on her knee. Vet looks at it and says monitor come back if it grows. We go back in 2023 and Vet decides to take aspirate etc. Ends up we need to have operation etc. sent claim in and rejected as the company claims it was a pre existing condition and not mentioned when policy was renewed. There was no condition when we renewed the policy and the Vet says to monitor!!! If at the time the Vet decided that action was needed then we would have done this at the time. Surely any sensible person can see this decision is not understandable and it feels the company are just trying to find an excuse not to honour the policy. I will end my policy as soon as I can once I have exhausted my complaint to the financial ombudsman. But got to reflect that at present could recommend this company to anyone. I would suggest not buying a policy with Purely Pets. Reviewed on: 30th November 2023

Disgusting do not use

Horrible experience I would not recommend to anyone Reviewed on: 8th November 2023

4 WEEKS STILL NO PAYMENT!

SHOCKING! 4 WEEKS AND STILL COUNTING TO GET PAID!! Should have checked the Pet Insurance Guide who rates them 2/5!!! I have had 5 rescue dogs over my lifetime and never experienced anything this bad. Portal online never gets updated, call centre staff are like robots and clearly THE SHAREHOLDERS like to hang onto the interest our large sums of money are making them Reviewed on: 26th September 2023

Scammers

Refused to pay me out when my cat died, keep well away from this company Reviewed on: 19th September 2023

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Purely Pets: Pet insurance reviews

100% increase in 5 star reviews

No new 1 star reviews

Latest highest rating:

5

Latest lowest rating:

1

About this product

Review Purely Pets: Pet insurance now

Purely Pets Pet insurance reviews (2028)

Excellent customer service

No nonsense - clear and cost efficient insurance

John Wick Era

AVOID AT ALL COSTS, WILL WEASLE OUT OF PAYING

They take too long to pay out for claims.

Received my renewal and it had increased by £200.

Trying not to honour claim

Disgusting do not use

4 WEEKS STILL NO PAYMENT!

Scammers

Review Purely Pets: Pet insurance now

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