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Purely Pets: Pet insurance reviews

4.71
Based on 2,028 reviews, last reviewed 5th Sep 2025
100% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

SAVE YOUR MONEY - GO ELSEWHERE I pay £924 a year in premiums, NEVER CLAIMED before (he's 11). My dog had an Op was only £800 and they won't cover it as my pet didn't go for yearly c... Read more Reviewed on: 11th February 2025
gemma's avatar
gemma

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2028)

Smooth

4
Everything went smoothly and easily Reviewed on: 6th October 2021

Great price

5
I think purely personal is good value for money Reviewed on: 6th October 2021

Great value

5
Great value for the level of cover provided. Reviewed on: 6th October 2021

Keeping Toby covered simply and affordably..

5
Most companies seem to be penalizing owners for having been able to keep their pets healthy into their later years. My Daughter recommended Purely Pets and I am so glad she did. My experience with this company was so simple. I dealt with an advisor by phone and he was so courteous efficient and patient. All options of cover were explained so clearly that all I had to do was choose the cover needed to make me feel I was doing right by our Toby .I was able to not only increase the cover but save money in the process. Well done Purely Pets for taking the stress out of keeping Toby covered. Reviewed on: 6th October 2021

Not bad

3
Cannot find policy documents and cannot find online Reviewed on: 6th October 2021

So far so good

5
Purely Pets are competitively priced and there website is easy to use and informative. Have called once so far about sending me a copy of my policy and customer services were helpful and courteous and dealt with me efficiently. I have thankfully yet to make a claim but hopefully the level of service will be the same. Reviewed on: 6th October 2021

poor service, totally disorganised.

1
I've received really bad service from this company, no designated claims handler, portal never updated properly, totally disorganised?, under paid claim. Ridiculously poor communication. Reviewed on: 18th September 2021

Simple, easy, friendly staff

5
I found the online process easy to use, simple and quick and liked the way I could choose my cover and excess limits. I had a question post sale and the person I spoke to was friendly and knowledgeable. Reviewed on: 18th September 2021

Customer service excellent.

4
First time I've taken out an insurance policy with Purely Pets and the customer service was excellent. Reviewed on: 15th September 2021

Awesome cover and customer service

5
Fantastic coming any with really great customer service Reviewed on: 14th September 2021

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