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Purely Pets: Pet insurance reviews

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4.72
Based on 2,029 reviews, last reviewed 24th Oct 2025
100% decrease in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025
Claire Burns's avatar
Claire Burns
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2029)

Easy to deal with and competitively priced.

5
Easy to deal with and friendly, helpful operators. Competetively priced and although luckily never needed to make a claim, have heard that they are good to deal with. Reviewed on: 10th July 2019
Dianne Keeling's avatar
Dianne Keeling

Brilliant

5
Very easy, saving me a lot of money and resulting in a Happy life :D Reviewed on: 10th July 2019
REBECCA RICHARDS's avatar
REBECCA RICHARDS

Purely perfect pet insurance

5
Excellent call centre, digital updates of claims. Can’t fault this insurance company. 5 star! Reviewed on: 10th July 2019
Jane mcloughlin's avatar
Jane mcloughlin

Excellent service when claiming

5
Purely pets were fantastic when claiming after my little pup was poorly - it makes for so much peace of mind knowing that what ever my dog needs I can prove with their service. Reviewed on: 10th July 2019
Rachel Lambert's avatar
Rachel Lambert

Great service

5
We currently have 3 pets insured with Purely pets, not only did we received great customer service when taking out the policy, we also received multi pet discount. Reviewed on: 10th July 2019
Jo Lowe's avatar
Jo Lowe

Good honest service

4
Claims settled quickly and fairly Reviewed on: 10th July 2019
Steven's avatar
Steven

Great cover and great price

5
Great cover for my dog at a great price Reviewed on: 10th July 2019
Sara's avatar
Sara

Quick, no nonsense insurance.

5
Great service. Reasonable prices. No quibbles when pay out has been required. Uses them for one pet and returned to them for another. Reviewed on: 10th July 2019
LaurenOc's avatar
LaurenOc

Brilliant sevice

5
Our cat was diagnosed with meningitis. When we had to claim for this treatment we found the service to be excellent and couldn’t speak higher of their customer service. Reviewed on: 10th July 2019
Ciaran Mcguigan's avatar
Ciaran Mcguigan

Cheaper and easier

5
My insurance for my dogs getting old has totally got out of hand in price. Spent ages searching found purely pet slots of different options and very easier to use so moved both of my dogs. Done Reviewed on: 10th July 2019
Cutiepie's avatar
Cutiepie

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