Paid advertisement
Smart Money People Logo
Newsletter

Purely Pets: Pet insurance reviews

4.40
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Review Purely Pets: Pet insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Purely Pets Pet insurance reviews (2031)

Purely Pets care about my dogs

5
Purely Pets are always there to help when my dogs are ill. They have paid all vets bills (even the incredibly high surgery related ones) without a quibble and always expressing real care and concern for them. Highly recommended. Reviewed on: 10th July 2019

Great and reliable

5
Have always been consistent and paid out when required Reviewed on: 10th July 2019

Easy to deal with and competitively priced.

5
Easy to deal with and friendly, helpful operators. Competetively priced and although luckily never needed to make a claim, have heard that they are good to deal with. Reviewed on: 10th July 2019

Brilliant

5
Very easy, saving me a lot of money and resulting in a Happy life :D Reviewed on: 10th July 2019

Purely perfect pet insurance

5
Excellent call centre, digital updates of claims. Can’t fault this insurance company. 5 star! Reviewed on: 10th July 2019

Excellent service when claiming

5
Purely pets were fantastic when claiming after my little pup was poorly - it makes for so much peace of mind knowing that what ever my dog needs I can prove with their service. Reviewed on: 10th July 2019

Great service

5
We currently have 3 pets insured with Purely pets, not only did we received great customer service when taking out the policy, we also received multi pet discount. Reviewed on: 10th July 2019

Good honest service

4
Claims settled quickly and fairly Reviewed on: 10th July 2019

Great cover and great price

5
Great cover for my dog at a great price Reviewed on: 10th July 2019

Quick, no nonsense insurance.

5
Great service. Reasonable prices. No quibbles when pay out has been required. Uses them for one pet and returned to them for another. Reviewed on: 10th July 2019

Review Purely Pets: Pet insurance now

Help others make smarter decisions by sharing your own experience. Write a review