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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,029 reviews, last reviewed 24th Oct 2025
100% decrease in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
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10%
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0%
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2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025
Claire Burns's avatar
Claire Burns
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2029)

Great Product and Service

5
I have an elderly dog with several health issues and the policy has met my needs. Friendly and efficient service Reviewed on: 10th July 2019
Dawn Robertson's avatar
Dawn Robertson

Dog insurance

5
Great price, great cover. Easy to apply Reviewed on: 10th July 2019
Laura Emery's avatar
Laura Emery

Friendly, simple and efficient insurance service

5
When we made a claim after our dog Greta decided it'd be a good idea to chew on some Daffodils the following treatment and overnight stay came to a considerable amount. The resulting claim was dealt with super quickly despite the claim being split across 2 different veterinary groups Reviewed on: 10th July 2019
Russell's avatar
Russell

Recommended insurance

5
Every claim has been dealt with quickly and professionally Reviewed on: 10th July 2019
Vita's avatar
Vita

Fantastic service paid out quickly with no queries

5
Prices was Good, and putting in a claim was easy. Paid out without issues. Highly recommend Reviewed on: 10th July 2019
Miss C dent's avatar
Miss C dent

Highly recommend

5
Very good customer service and competative price and easy to purchase Reviewed on: 10th July 2019
Adam Kane's avatar
Adam Kane

aye good enough

4
never used it, hopefully will be good if i ever have to Reviewed on: 10th July 2019
xzccc's avatar
xzccc

When we needed them, they were there.

5
Excellent service. You never know how good an insurance company is until you need to claim. We were delighted that the claims process was efficient and when our beloved Cocker Spaniel needed surgery, that Purely Pets were with us all the way and the reimbursement of the surgery costs came through swiftly. Well done Purely Pets! Reviewed on: 10th July 2019
Tracy K's avatar
Tracy K

Purely Pets care about my dogs

5
Purely Pets are always there to help when my dogs are ill. They have paid all vets bills (even the incredibly high surgery related ones) without a quibble and always expressing real care and concern for them. Highly recommended. Reviewed on: 10th July 2019
Laura's avatar
Laura

Great and reliable

5
Have always been consistent and paid out when required Reviewed on: 10th July 2019
Delva Britton's avatar
Delva Britton

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