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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.70
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Brilliant service

5
Every time I have called Purely pets I have spoken to a friendly, helpful and concerned member of the team. It was easy and straight forward and would highly recommend this company Reviewed on: 10th July 2019
Steph C 's avatar
Steph C

Excellent Insurance company. Nice/Easy and clear

5
Insured our Dog with Purely pets. Information was clear and good price. Made it an easy decision to go with them. Reviewed on: 10th July 2019
Jonathan Bezer's avatar
Jonathan Bezer

The extra mile...

5
I'd only been with Purely pets a couple of years when my beloved pet was diagnosed with kidney failure. They paid for all his treatment to keep him comfortable until the time came to let him go. They then wrote to me offering condolences and said they would cancel his policy - no upsetting phone call required. I THEN received a partial refund for the unused premium I'd paid for him - I hadn't even thought about this, much less requested it! Truly compassionate and half the price of my previous 'robotic' Insurance company. Reviewed on: 10th July 2019
Sharyn Griggs 's avatar
Sharyn Griggs

First class claim service

4
Having claimed for my Oscar a couple of times no hassle at all and premium only increased a small amount Reviewed on: 10th July 2019
Amanda 's avatar
Amanda

Compassionate efficiency

5
One of beloved dogs died prematurely following some significant and expensive veterinary examinations that revealed a terminal situation for her. Purely Pets have a great claims process with excellent transparency matched with a human side that understood the pain of the loss. The claims were assessed and settled quickly exactly within the terms of the policy. Delighted my other dog continues to be covered by them. Gary Mitchell Reviewed on: 10th July 2019
Gary Mitchell's avatar
Gary Mitchell

Brilliant company

5
I could not rate Purley Pets enough. When we had some issues with our dog at the beginning of the year they were so helpful and informed me of the status of the claim we made. Reviewed on: 10th July 2019
Charlotte Morgan's avatar
Charlotte Morgan

5 star customer service

5
Best customer support and service and great value for money! Reviewed on: 10th July 2019
Thalib Ali's avatar
Thalib Ali

Pet insurance

5
Looked around and heard a lot of bad reviews about a lot of different company's this one had some good feedback so took a chance and they have looked after my bulldog great with his medical care fantastic company Reviewed on: 10th July 2019
Lee's avatar
Lee

Good value

5
I have had my dog Ola's insurance with Purely Pets since she came to live with me at 2 years old. She was an ex police dog and then became my much loved pet. Last year she was very poorly and Purely Pets took some of the stress out of it by settling claim in a short time Reviewed on: 10th July 2019
Jane Hart's avatar
Jane Hart

Too pet insurance

5
Although we have not had cause to claim very often, when we have, the claim has been handed efficiently Reviewed on: 10th July 2019
Alison J's avatar
Alison J

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