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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

easy to deal with and compasionate when its needed

5
I claimed quite a lot in the last few years of my pets life and never had a problem with payment. They actually pay the vet direct which is another bonus as the vet accepts this due them being quick at paying out Reviewed on: 29th June 2020

Delighted to join Purely Pets

5
I moved from an insurance company that was becoming less competitive with its annual fees despite not having had any claims in years. Typical of such things my dog needed treatment for a cut pad within a few months of joining. After a few hitches with the site and a response to my email, I worked it all out and was pleased to have my claim paid out. I needed to ask customer services about a cost towards meds today and the young lady was really personable, helpful and informative on the phone whilst, like most of us, working from home. I am hoping that my annual fee won’t shoot Uk next year. Reviewed on: 29th June 2020

Good value and easy to set up

5
After looking at other,more expensive policies I chose Purely Pets for their value and the easy to navigate website. Reviewed on: 29th June 2020

Outstanding service

5
Never had any problems, customer services are great and vety helpful Reviewed on: 29th June 2020

Good price and recommended

5
Only just joined, easy to set up. Reviewed on: 29th June 2020

Purely pets purely excellent

5
Every time had had to contact purely pets the service has been impeccable helpful staff and fast to help in anyway possible they are purely and simply excellent. Reviewed on: 29th June 2020

Sheba's back-up

5
When I have had a meducal problem, Purley Pets have been there for my lovely dog. Reviewed on: 29th June 2020

Prompt payment

5
Unfortunately I have had to claim a few times this year,they have been easy to deal with polite and helpful,and a quick payment Reviewed on: 29th June 2020

Efficient claims handling

5
Unfortunately had to claim for my dog but Purely Pets dealt directly with the vet. Hassle free service Reviewed on: 29th June 2020

Great, reasonably priced pet insurance

5
This is very good and reasonably priced pet insurance. Plenty of updates and information on how to keep your pets safe and healthy. Fantastic advice during the recent heat wave and at other times too. Recommended Reviewed on: 29th June 2020

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