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Purely Pets: Pet insurance reviews

4.40
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2031)

Great, reasonably priced pet insurance

5
This is very good and reasonably priced pet insurance. Plenty of updates and information on how to keep your pets safe and healthy. Fantastic advice during the recent heat wave and at other times too. Recommended Reviewed on: 29th June 2020

Simple and efficient

5
Purely pets is great for cover, value and easy to set up with no hassle. Reviewed on: 29th June 2020

Quick and no hassle in settling my claim

5
My little schnauzer Daisy suddenly came down with a mystery illness in January unable to walk. My vet referred me to a specialist vet who treated Daisy and a claim was made by the vet directly with Purely Pets. I had no hassle at all and the claim has been dealt with so quickly. I would definitely recommend Purely Pets. Daisy continues to improve Reviewed on: 29th June 2020

Honest and clear

5
Great pet insurance. Never had any problems with any claims backed up by good customer service Reviewed on: 29th June 2020

Easy to deal with

5
They are always so easy to deal with. Considerate and helpful Reviewed on: 29th June 2020

Great insurance

5
I would recommend purely pets to everyone. They are amazing and so friendly Reviewed on: 29th June 2020

Easy to set up and understand and a great price

5
Found it very quick and simple to set the policy up with clear guidelines to what was covered and what options there were. Price was half of my original policy with another provider. Reviewed on: 29th June 2020

Best pet insurance company

5
Anyone need use purely pets insurance Reviewed on: 29th June 2020

Great insurance

5
Not been with them long, but they are very good to be involved with so far Reviewed on: 29th June 2020

Great coverage and value

5
As a comparative product, the coverage and flexibility was by far the best when shopping around. Customer service experience has also been great, which counts for a great deal Reviewed on: 29th June 2020

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