1st Central reviews
1st Central reviews
Verified businesses always have up to date contact details and can respond to reviews.
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FCA approved and regulated
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Award winning organisation
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Fully digital service with no in-person branches
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On-line application and approval process
Review summary
People rate this company as Poor based on 968 product reviews
1st Central lures you in with cheap quotes but quickly hits you with admin fees and price hikes that feel like a scam. Their customer service is often rude, unhelpful, and slow, especially when dealing with claims or cancellations. Many found the claims process a nightmare with poor communication and delays. Hidden fees and unexpected charges are a common headache, making the whole experience stressful and frustrating.
Positive themes
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1st Central offered cheap quotes that saved money initially.
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The online account and policy management is easy to use.
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Some found customer service staff friendly and helpful when reachable.
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Negative themes
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They hit you with admin fees for tiny errors or changes without warning.
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Customer service is rude or unhelpful and often impossible to reach.
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Claims process is slow with poor communication leaving you frustrated.
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About 1st Central
1st Central is an award-winning, UK insurance company.
Launched in 2008 in Haywards Heath, today 1st Central policies currently protect more than 1.4m people across a range of products. You can get a quote and manage your policy online.
1st Central provide car and home insurance policies. You can also get breakdown cover and personal accident cover.
1st Central at a glance
Reviews for 1st Central
Showing 11 of 968 company reviews • Last reviewed within 7 days
Bait-and-switch insurer
Feels like a scam – stay away Quoted one price, then after the policy started 1st Central changed things retrospectively, increased the premium and added... Feels like a scam – stay away Quoted one price, then after the policy started 1st Central changed things retrospectively, increased the premium and added a £50 “admin” fee. This is not transparent insurance — it feels scam-adjacent and designed to extract more money after the sale. Judging by the volume of similar complaints online, this is clearly not a one-off. Avoid. Choose an insurer that doesn’t play these games. Read more Read less
Cancelled car insurance, no apparent reason - AVOID!
I have been with 1st Central for 5 years. This year they put my car insurance up from £26 pcm to £39 pcm, which I... I have been with 1st Central for 5 years. This year they put my car insurance up from £26 pcm to £39 pcm, which I thought was a ridiculous jump in cost, given I have never had an accident or made a claim. I called to see if this was the best price they could offer and the South African gentleman I spoke to went through my details and asked if I wanted to make any changes. I suggested that I would more than likely be doing slightly fewer miles. He put me on hold and came back and said my new price would be £43.84!!! I was not prewarned that the price would or could go up! Since I was now stuck in that situation, I had to go ahead, rather reluctantly. On the 31st December 2025, I received an email saying that I was required to provide them with "a copy of all four pages of my Vehicle Registration Document (V5c) and proof of home address dated within the last three months – for example a utility bill or bank statement." I found this highly unusual as I've previously mentioned that I have been with them for 5 years! I was on holiday, so getting these documents was achieved through extraordinary effort on my part. Nonetheless, I was able to submit them online, on the 6th of January (with the cut-off being the 7th January 2026). I thought no more of it. They took a direct debit for £43.84 on Monday 5th January 2026. However, on 12th January I received an e-mail stating that my insurance was cancelled on the 7th of January 2026 at 00:00 and that I owe them an outstanding balance of £107.23! Please bear in mind I had been driving my car right up until 12th of January 2026, illegally, without knowing I wasn't insured! Upon reading the email, I rang them immediately and spoke to someone named Nouthando, who was most unhelpful and borderline rude. She told me that they didn't accept my letter from SSE Gas as proof of address as it was not a "utility bill", it was, in fact, a credit agreement with SSE to pay my most recent bill in instalments, which had my address, account number a valid date and was printed on official SSE Gas letterheaded paper. I explained that NOBODY told me this and, if they had, then I would have made arrangements to send an alternative. I asked to speak to the manager, and she explained that she had arranged this, and it would take about 2 days for somebody to call me (it is now 7 days later and still no call). She also suggested I e-mail a bank statement, which I did immediately, phoned back and spoke to Matthew, who also told me the exact same thing as the previous operator (Nouthando) and that my insurance would never be reinstated. Again, I asked to speak to the manager, and he explained that this had already been requested and would take up to two days for someone to call me. NO CALL. I haven't driven a car since, and I have NEVER in all my 46 years had car insurance cancelled! I fully intend to take this matter further as it is absolutely, criminally ridiculous. AVOID THIS COMPANY! Read more Read less
1st Central
Products from 1st Central
Car insurance
by 1st CentralWith 1st Central, you can insure a single car or opt for a multicar policy. There’s also a telematics policy. As standard, you get up to 90 days free cover...
Car insurance
by 1st CentralWith 1st Central, you can insure a single car or opt for a multicar policy. There’s also a telematics policy. As standard, you get up to 90 days free cover...
Breakdown cover
by 1st Central1st Central offer breakdown cover, provided by the RAC. You can choose from five levels of cover: RAC Roadside Only, RAC Roadside + Recovery, RAC Roadside + At Home, RAC...
Breakdown cover
by 1st Central1st Central offer breakdown cover, provided by the RAC. You can choose from five levels of cover: RAC Roadside Only, RAC Roadside + Recovery, RAC Roadside + At Home, RAC...
Personal accident
by 1st Central1st Central Personal Accident Cover provides protection for anyone in the car, including the policyholder, named drivers and any passengers. Cover is up to £60,000 for people over 16 and...
Personal accident
by 1st Central1st Central Personal Accident Cover provides protection for anyone in the car, including the policyholder, named drivers and any passengers. Cover is up to £60,000 for people over 16 and...
Home insurance
by 1st Central1st Central home insurance provides cover for contents, buildings or both combined. You can add additional cover to a 1st Central home insurance policy including accidental damage, home emergency cover,...
Home insurance
by 1st Central1st Central home insurance provides cover for contents, buildings or both combined. You can add additional cover to a 1st Central home insurance policy including accidental damage, home emergency cover,...
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