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Purely Pets: Pet insurance reviews

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4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

straightforward, no quibble cover for my dog

4
Never had an issue with Purely Pets. All queries dealt with efficiently Reviewed on: 10th July 2019
SteveP's avatar
SteveP

Pet Insurance

5
Only had one claim, but exceptionally speedy service & settlement Reviewed on: 10th July 2019
Lesley Smith Chadwick's avatar
Lesley Smith Chadwick

Great insurance company

5
I have had several claims with Purely Pets and they have paid out straightaway. They are easy to contact and you actually speak to a person! Reviewed on: 10th July 2019
Sue's avatar
Sue

Value for money insurance

5
Ideal cover at an unbeatable price. - very satisfied. Reviewed on: 10th July 2019
Michael McGravey's avatar
Michael McGravey

Good prices and level of cover

4
I have two dogs and our previous insurer was hiking up prices significantly Purely Pets offered a real worthwhile alternative which met our needs. Reviewed on: 10th July 2019
Alex Mason's avatar
Alex Mason

Great price!

5
Been really helpful if I’ve ever needed to call! Reviewed on: 10th July 2019
Georgie's avatar
Georgie

Good so far

4
Have been with PP for just over a year. Unfortunately have had to make a claim this month. It has been settled and I’m expecting a payment any day. So far so good. However, having read reviews I am dreading our renewal price next year and as my dog’s condition is lifelong I am now unable to get cover elsewhere. But my experience so far is good...let’s hope it continues! Reviewed on: 10th July 2019
Heather's avatar
Heather

Generally good insurance

4
We’ve had no problems claiming on our insurance for ongoing claims, however I do feel that the premium is hiked up vastly each year making it very unaffordable Reviewed on: 10th July 2019
Laura Crosby's avatar
Laura Crosby

Purely Pets

5
Really easy to complete and communication regarding policy and documents good. Great customer service would recommend to everyone looking for pet insurance at great price. Reviewed on: 10th July 2019
Abi Swan's avatar
Abi Swan

Very helpful staff

4
Staff have been very helpful when making claims for my border collie molly who has recently been through the wars . Thanks Reviewed on: 10th July 2019
Alexandra Edwards's avatar
Alexandra Edwards

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