Smart Money People Logo

Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Review Purely Pets: Pet insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Purely Pets Pet insurance reviews (2030)

Great

4
Great cover for my animals with the multi-pet discount. Reviewed on: 10th July 2019

Great insurer

5
Great company, I’ve been with them for over 6 years now and they always deliver a great price and good service. Reviewed on: 10th July 2019

10/ 10 for value for money

5
Always prompt & efficient when making a claim . Highly recommended. Reviewed on: 10th July 2019

Caring support whatever the query or claim

5
Reliable consistent team who actually listen, then advise. I know it’s business but remembering my pets name and wishing us well makes all the difference. Reviewed on: 10th July 2019

returning customer

5
would definitely use this company again, staff on the online chats are very helpful too Reviewed on: 10th July 2019

Excellent service

5
Excellent service, excellent cover and very helpful Reviewed on: 10th July 2019

Very helpful company

5
My cockapoo Lola had an accident whilst we were on holiday, so you can imagine the stress, but between the vet and Purely Pets, they ease my worries and sort all the paperwork and Lola had a wonderful treatment. Reviewed on: 10th July 2019

PURELY PETS ARE OK

5
THEY DO THE JOB REQUIRED AS FAR AS I HAVE EXPERIENCED Reviewed on: 10th July 2019

Super helpful on the phone....

5
Very helpful operator, who couldn't do enough for me. Very quick pay out of my insurance, which with a sick pet can be very stressful. Reviewed on: 10th July 2019

Straight forward join up

5
I had 3 dogs to insure. I also thought this could take a while but no. Quotes came back rapidly, all signed and sealed in no time at all. Very competitive quotes. Very happy customer Reviewed on: 10th July 2019

Review Purely Pets: Pet insurance now

Help others make smarter decisions by sharing your own experience. Write a review