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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Excellent reliable insurance

5
Extensive insurance for my dogs. Very supportive at difficult times. Always deals with claims quickly and fairly. Would always insure with them in the future. Reviewed on: 10th July 2019

Brilliant insurance

5
Great cover at an amazing price. Would definitely recommend Reviewed on: 10th July 2019

Great Insurer

5
Had my cat insured with them for number of years and never had an issue. Great communication and customer service. Reviewed on: 10th July 2019

Pet insurance

5
Having used many different pet insurances over the years we have at last found the best . Both our terriers are insured and at a very reasonable premium and excess. Also the ease of contact regarding any issues. We have recommended Purely Pets to friends and family. Many thanks Rosemary and Tim , not forgetting Teddy and Lexie . Reviewed on: 10th July 2019

Simply the best

5
Purely pets just ooze class and have been absolutely brilliant whenever we have needed them, my dog is very accident prone and having them helping us has been a god send Reviewed on: 10th July 2019

excellent customer experience

5
from purchase of insurance through to claims - excellent customer experience by friendly, prompt and efficient staff. Reviewed on: 10th July 2019

Fantastic Service

5
They have and still provide a first class service with my claims for my dog. I would 100% highly recommend Purely Pets Reviewed on: 10th July 2019

Great Service

5
Excellent company, great service, never any problem with claims and everyone you speak to is always so friendly! Reviewed on: 10th July 2019

Great Customer Service

5
I haven't had to make any claims but when I first purchased the insurance I was very close to making one and as it had been early days I was quite worried. The customer service was great and said I was covered and should have no problem if I needed to make a claim. Reviewed on: 10th July 2019

No problems

4
I would recommend Purely Pets as they are helpful and easy to have pet insurance with. No issues Reviewed on: 10th July 2019

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