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Aviva: Health insurance reviews

1.82
Based on 196 reviews, last reviewed 21st Mar 2026
100% increase in 5 star reviews
in the past 90 days
50% increase in 1 star reviews
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18%
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5%
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2%
See only 2 star reviews
3%
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72%

Latest highest rating:

5

Really easy set up that helped me pick the right pla... Really easy set up that helped me pick the right plan for what I needed. Reviewed on: 21st March 2026
John G's avatar
John G

Latest lowest rating:

1

Through my employer I was a group scheme member BUT Through my employer I was a group scheme member. I was asked to submit both an invoice and a receipt for a pacemaker check. This I did on 22/12/2025. ... Read more Reviewed on: 9th February 2026
Angus M's avatar
Angus M

About this product

Aviva health insurance helps pay for private medical care for short-term injuries or illnesses.

You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire and NHS private units. Aviva won't increase premiums at first renewal if you haven't made a claim that's reduced your no claim discount level.

Aviva health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Health insurance reviews (196)

Company /personal

1
I had a company policy with the company for over 20 years .When my company closed i took out a personal policy .Obviously as no company .But hey ho all of a sudden i am not the same person !!!. Oh know no loyalty for time accrued with them . They start afresh and guess what.Not apparently covered for condition . Having read many of the reviews on this page .There is an obvious pattern !!. Reviewed on: 24th November 2022

Impossible to access

1
Impossible to access initial appointment with gp app, customer service non existent no one can help or has ability or knowledge to help. Better off with NHS Reviewed on: 1st November 2022

I waited for my claim for four months

1
I called Aviva medical in June 2022, it took them until September 2022 to acknowledge i had cover. I am still waiting for a medical provider for my condition its nearly the end of October. Not a great service Reviewed on: 23rd October 2022

scam like business

1
Let me describe to you what kind of business aviva is. Imagine NHS with way more difficult access to even someone to talk about your issue, plus you'd pay for that. Finally, they say go claim on our app which doesn't work if you have android. It looks to me more like a scam than a business as I didn't see any services at all. NHS looks to me a very good deal after dealing with those crooks. Reviewed on: 5th October 2022

Great health insurance

5
Really good level of coverage for an excellent price - highly recommended Reviewed on: 27th September 2022

Avoid at all costs

1
Took out health cover and have never claimed. I went though a broker and he did switch me once but under a continuous moratorium. When I did try to claim they denied the claim and kept changing their reasons for doing so. And said that when I switched it was new t&cs which pretty much exclude everything. Basically I’ve wasted my premiums because they will find any way possible to get out of paying a claim.they said a letter from my consultant was irrelevant, they said the broker was not qualified to advise me on what I was covered for. Complete shower , avoid at all costs. Reviewed on: 23rd September 2022

Happy to take your money

1
I have a holiday house in France , when Aviva found out I was out of the UK for several months a year , they cancelled my Private Health Cover within 2 mins - been paying in for a long time , never ever mentioned If out of the UK then I knew I could not use them , which was to their advantage They will of course make some excuse if this review is shown to them But this is part of there last e.mail to me "This essentially means that members must remain a UK resident for the entire policy year, however we do allow members to be outside of the UK for up to 3 months each policy year, to account for short-term holidays abroad." So , if you are with them , find someone else Reviewed on: 8th September 2022

Not Fit For Purpose

1
Impossible to contact on any level. No one answers the phone. The chatbot doesn’t work. My documents are not available on their portal. What on earth is the point of health insurance (at prodigious cost) if they are uncontactable? NOT FIT FOR PURPOSE Reviewed on: 7th September 2022

Avoid avoid avoid

1
If I could, I would give them less than 1 star. Very expensive premium which turns out to be a total scam because they do not cover anything I require for medical purposes. Even suggested that I go to the NHS the cheeky buggers. On top of this the system is I believe purposefully convoluted & customer service terrible. Avoid at all costs Reviewed on: 30th August 2022

Uncaring and avoiding liability

1
Could not be worse. Paid the premium/never claimed for over 40 years and then they look for any reason to avoid liability. They paid in the end but I had to contribute. Avoid at all costs. Reviewed on: 20th August 2022

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