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Aviva: Health insurance reviews

Name: Health insurance
Rating: 1.93 (195 reviews)

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1.80

Based on 195 reviews, last reviewed 21st Feb 2026

100% decrease in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

18%

72%

Latest highest rating:

4

Good website easy to navigate. Good website easy to navigate. Good products Reviewed on: 21st February 2026

Latest lowest rating:

1

Through my employer I was a group scheme member BUT Through my employer I was a group scheme member. I was asked to submit both an invoice and a receipt for a pacemaker check. This I did on 22/12/2025. ... Read more Reviewed on: 9th February 2026

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About this product

Aviva health insurance helps pay for private medical care for short-term injuries or illnesses.

You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire and NHS private units. Aviva won't increase premiums at first renewal if you haven't made a claim that's reduced your no claim discount level.

Aviva health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Health insurance reviews (195)

Awful experience

Avoid dealing with them, they will do their best not to cover any claim and you will end up paying monthly fees for nothing. Very bad experience. Reviewed on: 4th May 2023

AVIVA - no thanks

I have had both car and health insurance with this company and overall customer service is way down [bottom] the list of their priorities. Trying to speak to anyone is a nightmare. The website looks pretty but offers little useful info. I emailed them twice about my health insurance. 4 weeks later i have had zero response. Not even an acknowledgement. My wife's company uses these fools for their company health provider - but certainly not on renewal. The complaints from staff about AVIVA are numerous. Simply Health will be getting their not insubstantial business. Reviewed on: 22nd March 2023

An hours wait to speak to someone on the phone? Really?

Just tried to get in touch to see a consultant, but had to wait an hour on the phone. No notice of how far you are in the queue or a callback. Eventually got through and AVIVA recommended a consultant. We've now found out the consultant doesn't actually work at the hospital anymore. So, again on the phone for an hour to get another consultants name. This one isn't registered with the hospital anymore either. Is this some sort of sick joke by AVIVA? Reviewed on: 13th March 2023

Is this really private health care?

Had the policy for 3months under moratorium underwriting, and despite needing to make a claim which fell within the regulations they still wouldn't cover the claim. So the under writers dont seem to be able to read. Not only that, I cant get over how appalling the service is. On hold for never ending periods of time, appalling turn around time of 5 working days for a claim to be reviewed (which will likely be rejected anyway). Shambolic, dont waste your money. Find a proper private health insurer that isnt a jack of all trades. Reviewed on: 13th March 2023

Impossible to access - NHS GP is quicker!!!

The much advertised Aviva Digital GP service is completely useless. There are frequently no appointments at all available in the 7 day booking window (let alone a choice of time and choice of GP as you are promised!) . It is actually quicker to try and access your NHS GP, which is saying something. Had much better service with my previous health insurance (AXA and Babylon virtual GP). Reviewed on: 7th March 2023

Private Health . Quicker with the NHS

I have been trying for over a week to get through on the telephone but never succeeded. There is no call back service . They ignore emails , I’ve missed appointments and my health has seriously deteriorated. They are incompetent and anyone thinking of joining them you have more chance of winning the lottery Reviewed on: 2nd March 2023

Appalling Wait Times, Claim Rejected

I am sad to say that I would recommend any private health insurance over Aviva. The whole experience was shocking. I initially tried updating a claim online which they never ancknowledged. I finally had to ring them a week later and was on hold for thirty minutes. My claim for radio frequency ablation treatment was subsequently rejected despite them having previously authorised an MRI scan to find out that my lower discs were misaligned. Avoid Aviva. Reviewed on: 4th February 2023

The worst private health insurance ever

I have had a few private health insurers and this one is hands down the worst one. It's virtually impossible to get covered for any condition, Aviva will not cover for any pre-existing condition (i.e. for anything you had before you got insured with them. So if you ever had a backache at some point in the past - before you were with Aviva, and you get a backache again, Aviva will not cover your physio treatment for you as it's considered a pre-existing condition). Whatever the problem is, Aviva will always try and convince you that it's a pre-existing condition! All starts with an initial chat over the phone, where I got asked every detail about my condition, and I was made answer very detailed sensitive women health symptoms (with a man, I am a female) which made me feel extremely uncomfortable. I had to be very persistent and literally argue my case and was eventually referred. But I had to be very careful what words I used so it didn't imply I had the condition before, they try to catch you with every sentence. I have never experienced anything like this. Shambles! Reviewed on: 3rd February 2023

AVOID THIS SCAM.

customer service is a joke, impossible to book an appointment with GP. and referrals you can wait months. Proper SCAM! Reviewed on: 30th November 2022

Company /personal

I had a company policy with the company for over 20 years .When my company closed i took out a personal policy .Obviously as no company .But hey ho all of a sudden i am not the same person !!!. Oh know no loyalty for time accrued with them . They start afresh and guess what.Not apparently covered for condition . Having read many of the reviews on this page .There is an obvious pattern !!. Reviewed on: 24th November 2022

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