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Aviva: Life Insurance reviews

3.93
Based on 105 reviews, last reviewed 18th Mar 2025
No new 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
57%
See only 4 star reviews
25%
See only 3 star reviews
7%
See only 2 star reviews
1%
See only 1 star reviews
10%

Latest highest rating:

4

Good overall, great communication Good overall, great communication Reviewed on: 25th September 2024
Tim B's avatar
Tim B

Latest lowest rating:

1

Aviva just won’t pay my combined life and critical l... Aviva just won’t pay my combined life and critical life insurance to pay of my mortgage as I and 4 months in to what my cancer doctors have told me wi... Read more Reviewed on: 18th March 2025
Akin 's avatar
Akin

About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

Aviva Life Insurance reviews (105)

Review of the Aviva, Life Insurance:

How being responsable got me some money to treat my family

5
I signed up for a life insurance with Aviva since I am a new mum and need to think about the future of my family. After I made a few payment, I got a 75GBP Amazon voucher. That was a win/win situation. #MaxYourMoney Reviewed on: 20th March 2017

had wwhat i thought was a whole life policy been pay...

1
had wwhat i thought was a whole life policy been paying for years not missed payments then discovered it ends in 9 years and i wont get a penny if still alive wasted time and money on a policy i did not need or want Reviewed on: 2nd September 2024

Promotional Scam!

1
Offering gift card incentive, but when it comes to paying out, you hear nothing at all. If they can't handle a simple gift card promotion payout, are you really going to pay in to a scheme that will also not likely pay out, either? Reviewed on: 2nd September 2024

very straight forward

5
very straigh forward application clear website always keep ypu up todate with all activites relating to your policy and anything of interest Reviewed on: 26th August 2024

Easy online access.

4
Easy online access. Helpful assistance when ringing the helpline, professional service Reviewed on: 25th August 2024

Friendly and easy to talk to .

5
They’ve been great explained everything well and made it as simple as possible for me Reviewed on: 24th August 2024

Great customer service easy app to use

5
Great customer service easy app to use Reviewed on: 24th August 2024

Aviva for life insurance

5
I have been with Aviva for life insurance for over ten years now. They cover alot of illnesses and are very reasonable in their costs. Reviewed on: 24th August 2024

Great resources available via their app.

5
Great resources available via their app. Good customer service Reviewed on: 24th August 2024

Very helpful staff, clear policy, excellent communic...

5
Very helpful staff, clear policy, excellent communication. Easy to set up. Any problems with payment are sorted easily and quickly. Will definitely stick with them for the time being and will recommend to others. Reviewed on: 23rd August 2024

Caring & good value

5
I had to take a couple of months off work after I had a seizure that led to necessary brain surgery to remove my grade 3 brain cancer back in October 2022. Reviewed on: 23rd August 2024

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