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Aviva: Life insurance reviews

Name: Life insurance
Rating: 4.15 (113 reviews)

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3.74

Based on 113 reviews, last reviewed 7th Oct 2025

100% increase in 5 star reviews

in the past 90 days

50% decrease in 1 star reviews

in the past 90 days

57%

24%

12%

Latest highest rating:

4

Good choice, worth exploring your options Good choice, worth exploring your options Reviewed on: 10th September 2025

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (113)

outstanding company

very good at dealing with my mother and fathers life insurance policys Reviewed on: 11th September 2020

A Fantastic Policy

I've searched high and low. Aviva are the least prejudiced and most comprehensive policy providers I could find. Reviewed on: 20th August 2020

Good

Good,pays a good reward/bonuses. Reasonable premium prices. Reviewed on: 18th July 2020

Life insurance covered

We had to get life insurance when buying our first home, Aviva was the best price point at the time 6 years down the line and were still firmly with Aviva they are the perfect cover and we have never had a problem with the way they work keeping us well informed with our poilicy Reviewed on: 13th July 2020

Excellent service

Great values, excellent customer service Reviewed on: 11th July 2020

too expensive

don't care about customers..no chance to cancel your policy and to get some refund.. Reviewed on: 4th June 2020

Good company

Is a good and trustful company. Me and my husband use it and we are happy with it. Reviewed on: 16th January 2020

Great service!

Best prices and great service always! Reviewed on: 21st November 2019

affordable coverage

My first life insurance - easy affordable simple Reviewed on: 13th September 2019

Death Insurance

My family has this insurance for my Step-Mother. Aviva were understanding, prompt and clear during the claim process. Highly recommend. Reviewed on: 12th September 2019

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