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Aviva: Life Insurance reviews

Name: Life Insurance
Rating: 4.19 (108 reviews)

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3.89

Based on 108 reviews, last reviewed 12th Jun 2025

200% increase in 5 star reviews

in the past 90 days

50% decrease in 1 star reviews

in the past 90 days

59%

24%

10%

Latest highest rating:

5

Simple straight forward application for life insuran... Simple straight forward application for life insurance which was easy to complete Reviewed on: 12th June 2025

Latest lowest rating:

1

Stay away. They are legalised Gangsters. Aviva will make every excuse there is rather than pay out a life policy. Waiting over 6 weeks for payment. Stay away from this company they are Legali... Read more Reviewed on: 2nd June 2025

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About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

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Aviva Life Insurance reviews (108)

too expensive

don't care about customers..no chance to cancel your policy and to get some refund.. Reviewed on: 4th June 2020

Good company

Is a good and trustful company. Me and my husband use it and we are happy with it. Reviewed on: 16th January 2020

Great service!

Best prices and great service always! Reviewed on: 21st November 2019

affordable coverage

My first life insurance - easy affordable simple Reviewed on: 13th September 2019

Death Insurance

My family has this insurance for my Step-Mother. Aviva were understanding, prompt and clear during the claim process. Highly recommend. Reviewed on: 12th September 2019

Easy to set up

We set up life insurance with Aviva years ago, great online service and was really easy to apply Reviewed on: 1st September 2019

Great value for over 60s

Easy to set up, very helpful staff. Reviewed on: 21st August 2019

Professional service

Good product explained well by Aviva rep Reviewed on: 15th July 2019

very good

Very polite, speedy and great customer service in general Reviewed on: 10th July 2019

FULL COVERAGE

Really good coverage for any eventuality Reviewed on: 7th July 2019

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