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Aviva: Life Insurance reviews

Name: Life Insurance
Rating: 4.19 (108 reviews)

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3.89

Based on 108 reviews, last reviewed 12th Jun 2025

200% increase in 5 star reviews

in the past 90 days

50% decrease in 1 star reviews

in the past 90 days

59%

24%

10%

Latest highest rating:

5

Simple straight forward application for life insuran... Simple straight forward application for life insurance which was easy to complete Reviewed on: 12th June 2025

Latest lowest rating:

1

Stay away. They are legalised Gangsters. Aviva will make every excuse there is rather than pay out a life policy. Waiting over 6 weeks for payment. Stay away from this company they are Legali... Read more Reviewed on: 2nd June 2025

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About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

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Aviva Life Insurance reviews (108)

Insurance under one umbrella due to trust

I recently changed provider due to advice from an FA. They managed to get me and my wife like for like cover with Aviva for a much cheaper price than the original provider. Due to my having my car insurance with Aviva and have excellent service, this helped with my decision Reviewed on: 4th September 2024

Easy to deal with.

Easy to deal with. Needed to change my name, address and payment date and this was so easy and quick. I used their online forms so didn’t need to phone up. Reviewed on: 4th September 2024

They are reliable They work efficiently

They are reliable They work efficiently Reviewed on: 4th September 2024

had wwhat i thought was a whole life policy been pay...

had wwhat i thought was a whole life policy been paying for years not missed payments then discovered it ends in 9 years and i wont get a penny if still alive wasted time and money on a policy i did not need or want Reviewed on: 2nd September 2024

Promotional Scam!

Offering gift card incentive, but when it comes to paying out, you hear nothing at all. If they can't handle a simple gift card promotion payout, are you really going to pay in to a scheme that will also not likely pay out, either? Reviewed on: 2nd September 2024

very straight forward

very straigh forward application clear website always keep ypu up todate with all activites relating to your policy and anything of interest Reviewed on: 26th August 2024

Easy online access.

Easy online access. Helpful assistance when ringing the helpline, professional service Reviewed on: 25th August 2024

Friendly and easy to talk to .

They’ve been great explained everything well and made it as simple as possible for me Reviewed on: 24th August 2024

Great customer service easy app to use

Great customer service easy app to use Reviewed on: 24th August 2024

Aviva for life insurance

I have been with Aviva for life insurance for over ten years now. They cover alot of illnesses and are very reasonable in their costs. Reviewed on: 24th August 2024

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