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Aviva: Life insurance reviews

Name: Life insurance
Rating: 4.15 (113 reviews)

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3.74

Based on 113 reviews, last reviewed 7th Oct 2025

100% increase in 5 star reviews

in the past 90 days

50% decrease in 1 star reviews

in the past 90 days

57%

24%

12%

Latest highest rating:

4

Good choice, worth exploring your options Good choice, worth exploring your options Reviewed on: 10th September 2025

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (113)

Good overall, great communication

Good overall, great communication Reviewed on: 25th September 2024

Reliable and clear

Reliable and clear. Easy to understand Reviewed on: 24th September 2024

Aviva life insurance

Wonderful product and company, I have been with Aviva for many years and have always had great service and excellent customer experience. Reviewed on: 5th September 2024

SIMPLY SIMPLE AND HONEST COMPANY.

SIMPLY SIMPLE AND HONEST COMPANY. Reviewed on: 4th September 2024

Seamless service

I have not had to speak to anyone so cannot comment on customer service, but setting up the policy has been easy and seamless. Reviewed on: 4th September 2024

Insurance under one umbrella due to trust

I recently changed provider due to advice from an FA. They managed to get me and my wife like for like cover with Aviva for a much cheaper price than the original provider. Due to my having my car insurance with Aviva and have excellent service, this helped with my decision Reviewed on: 4th September 2024

Easy to deal with.

Easy to deal with. Needed to change my name, address and payment date and this was so easy and quick. I used their online forms so didn’t need to phone up. Reviewed on: 4th September 2024

They are reliable They work efficiently

They are reliable They work efficiently Reviewed on: 4th September 2024

had wwhat i thought was a whole life policy been pay...

had wwhat i thought was a whole life policy been paying for years not missed payments then discovered it ends in 9 years and i wont get a penny if still alive wasted time and money on a policy i did not need or want Reviewed on: 2nd September 2024

Promotional Scam!

Offering gift card incentive, but when it comes to paying out, you hear nothing at all. If they can't handle a simple gift card promotion payout, are you really going to pay in to a scheme that will also not likely pay out, either? Reviewed on: 2nd September 2024

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