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Aviva: Life insurance reviews

Name: Life insurance
Rating: 3.88 (122 reviews)

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3.88

Based on 122 reviews, last reviewed 16th Sep 2026

700% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

59%

21%

11%

Latest highest rating:

5

Nothing is to much trouble for them they explain in... Nothing is to much trouble for them they explain in plain terms what you need to know they also keep on touch with you from time to time Reviewed on: 20th August 2026

Latest lowest rating:

1

Terrible company due to payout wait times My mother had a life insurance policy with Aviva for many years.. the reason my mother took out the policy was to cover her own funeral costs and othe... Read more Reviewed on: 16th September 2026

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (122)

very straight forward

very straigh forward application clear website always keep ypu up todate with all activites relating to your policy and anything of interest Reviewed on: 26th August 2024

Easy online access.

Easy online access. Helpful assistance when ringing the helpline, professional service Reviewed on: 25th August 2024

Friendly and easy to talk to .

They’ve been great explained everything well and made it as simple as possible for me Reviewed on: 24th August 2024

Great customer service easy app to use

Great customer service easy app to use Reviewed on: 24th August 2024

Aviva for life insurance

I have been with Aviva for life insurance for over ten years now. They cover alot of illnesses and are very reasonable in their costs. Reviewed on: 24th August 2024

Great resources available via their app.

Great resources available via their app. Good customer service Reviewed on: 24th August 2024

Very helpful staff, clear policy, excellent communic...

Very helpful staff, clear policy, excellent communication. Easy to set up. Any problems with payment are sorted easily and quickly. Will definitely stick with them for the time being and will recommend to others. Reviewed on: 23rd August 2024

Caring & good value

I had to take a couple of months off work after I had a seizure that led to necessary brain surgery to remove my grade 3 brain cancer back in October 2022. Reviewed on: 23rd August 2024

No 1 Insurance Comapny

Good company with competitive prices. When I shopped around this company seemed a good deal. Reviewed on: 23rd May 2024

Great and easy to use!

Great and easy to use! And good cashback offers too! Reviewed on: 8th February 2024

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