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Aviva: Life insurance reviews

Name: Life insurance
Rating: 4.15 (113 reviews)

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3.74

Based on 113 reviews, last reviewed 7th Oct 2025

No new 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

57%

24%

12%

Latest highest rating:

4

Good choice, worth exploring your options Good choice, worth exploring your options Reviewed on: 10th September 2025

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (113)

16 years wasted paying this company who refused to pay out on life assurance,

Had a £53 p/m policy running for 16 years with terminal illness included, following a terminal diagnosis which has possibly been with me from sometime, upon informing them of this it was mentioned in small print that I must have the diagnosis before the last 18 months of the policy which other insurers I’ve spoken with find this shocking, so if you’re thinking of taking out one of these policies please check small print or sensibly don’t use AVIVA Poor Reviewed on: 19th December 2023

Life is important and so is insurance

A recognised and steady provider of various services and insurances. I ve been with them some time now. Reviewed on: 26th August 2023

Fantastic cover

My Aviva cover is a brilliant product that gives me such peace of mind. I've only ever had good service from Aviva and excellent communication. Reviewed on: 25th August 2023

Great Insurance Coverage

I am happy with the service I have received from the representative from Aviva. Everything was explained thoroughly, and the written documents were also easy to understand. I am surprised that I am covered for so many situations with just a minimal monthly insurance fee. Reviewed on: 25th August 2023

Excellent support service

They keep you updated and gives good customer support, very competitive. Reviewed on: 24th August 2023

Low Cost Whole Life

This is an average product that pays low bonuses on the sum assured Reviewed on: 23rd August 2023

Best insurance company

Good and cheap insurance in market Reviewed on: 22nd August 2023

Value for money.

Excellent life insure when you include Global Treatment. Everyone should consider taking one out. Reviewed on: 10th August 2023

Cover

Peace of mind knowing that if something happened to me my wife will be ok Reviewed on: 14th July 2023

Scamer shitt Aviva

AVOIDDDDDDD!!!! OMBUDSMAN I need your real support please I am disgusted by the humiliation I was able to receive from these Well different companies the first aviva insurance the second DEVITT INSURANCE and the third Markerstudy. Britain is a country of corrupt people, a country of drug addicts, a country where people don't care about anything! Than to take your money without getting involved. They humiliate you on your money, wipe us from the earth, mentally wherever they can, people make fun of us. OMBUDSMAN I respectfully request you, at least I have hope if you are and are part of the Ombudsman of Great Britain, at least in you we have the hope to bring things to light, even if there are possibly the three companies named above and you have you can use the power and fine for these abuses, which must be stopped!!! Let us the people no longer suffer from abuses and greed for money!!! Thank you very much. Good evening. My name is Faramita Gheorghe, I was born on in Romania. I came to the UK on 2nd November 2018 and legally live at WROTHAM ROAD, GRAVESEND KENT . I am a construction worker in the UK on heavy machinery. I bought from A2 Motorcycles 50 Singlewell Rd Gravesend DA11 7PW I bought a brand new Yamada Delight red 125cc scooter with the scooter was bought in 3 installments the first time was 2000 then 400 and then 600 pounds. The actual total amount of the shake is £2900. on March 21, 2022, I entered into a comprehensive insurance policy with Devitt Insurance Services North House, St Edwards Way, Romford RM1 3PP, phone 0344 225 1349. My insurance per month was £46.28. On June 20, 2022 at 6:46 am, I had an accident with a driver not giving priority, I tried to avoid him and he hit me on the ground, damaging my scooter. The driver's name is Stelian Mărginean Who is insured by Aviva. I had a chat with someone called Heather Stokes • [email protected], Heather Stokes Third party Claims Handler|Aviva Motor Claims UKGI T: +44 (0) 345 302 8398 [email protected] | www.aviva.com in which I reported £3000 to my insurance as I started to invest money in the quality of the scooter. Heather Stokes from June 20, 2022 to date February 17, 2023 lied vehemently When she would pay and in reality she paid absolutely nothing and they took the blame and responsibility when they would pay for the scooter and in reality absolutely nothing happened. with another negotiation company 4TH DIMENSION they tried to give me a valuation of £2,470 of course I refused it. What is the reason why I refused the amount? My scooter had 836 miles or so on the used board. My scooter was new, give me all the money from the scooter and what I invested. Markerstudy who is my insurance broker I have had numerous calls with you guys and they stated that Aviva insurance blocked the money on my scooter the sum of 3000 pounds. Broker Markerstudy was overcome to pay my money from the scooter because aviva intentionally blocked my money from the scooter again to humiliate me. insurance at Viva sent me two circles twice totaling £1482 which was returned by Special Delivery and signature. Markerstudy broker If I noticed they are over the top and being lied to over the phone and not getting involved by putting pressure on Aviva insurance for 8 months has done absolutely nothing I have asked them to quit as they are incompetent or corrupt to give them i say so!!! Broker Markerstudy sent me two CECs for £75 compensation and I told them my life is not for sale, I am not for sale, after all the mental and physical suffering I have had from the insurance. First of all, they knocked me to the ground and humiliated me, they wiped my insurance with me like a cloth on the floor as one wipes the toilet, with which I signed the Devitt Insurance police and I called them and they are only interested in the money without working in front of the customers. When it comes to money, he takes it in seconds! When it comes to giving or getting involved in any work, they are out of touch with reality! Reviewed on: 19th February 2023

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