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Aviva: Life insurance reviews

Name: Life insurance
Rating: 4.06 (121 reviews)

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4.06

Based on 121 reviews, last reviewed 21st Aug 2026

700% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

60%

21%

11%

Latest highest rating:

5

Nothing is to much trouble for them they explain in... Nothing is to much trouble for them they explain in plain terms what you need to know they also keep on touch with you from time to time Reviewed on: 20th August 2026

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (121)

Reliable and clear

Reliable and clear. Easy to understand Reviewed on: 24th September 2024

Aviva life insurance

Wonderful product and company, I have been with Aviva for many years and have always had great service and excellent customer experience. Reviewed on: 5th September 2024

SIMPLY SIMPLE AND HONEST COMPANY.

SIMPLY SIMPLE AND HONEST COMPANY. Reviewed on: 4th September 2024

Seamless service

I have not had to speak to anyone so cannot comment on customer service, but setting up the policy has been easy and seamless. Reviewed on: 4th September 2024

Insurance under one umbrella due to trust

I recently changed provider due to advice from an FA. They managed to get me and my wife like for like cover with Aviva for a much cheaper price than the original provider. Due to my having my car insurance with Aviva and have excellent service, this helped with my decision Reviewed on: 4th September 2024

Easy to deal with.

Easy to deal with. Needed to change my name, address and payment date and this was so easy and quick. I used their online forms so didn’t need to phone up. Reviewed on: 4th September 2024

They are reliable They work efficiently

They are reliable They work efficiently Reviewed on: 4th September 2024

had wwhat i thought was a whole life policy been pay...

had wwhat i thought was a whole life policy been paying for years not missed payments then discovered it ends in 9 years and i wont get a penny if still alive wasted time and money on a policy i did not need or want Reviewed on: 2nd September 2024

Promotional Scam!

Offering gift card incentive, but when it comes to paying out, you hear nothing at all. If they can't handle a simple gift card promotion payout, are you really going to pay in to a scheme that will also not likely pay out, either? Reviewed on: 2nd September 2024

very straight forward

very straigh forward application clear website always keep ypu up todate with all activites relating to your policy and anything of interest Reviewed on: 26th August 2024

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