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Aviva: Life insurance reviews

View other Aviva products
3.74
Based on 113 reviews, last reviewed 7th Oct 2025
100% increase in 5 star reviews
in the past 90 days
50% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
57%
See only 4 star reviews
24%
See only 3 star reviews
6%
See only 2 star reviews
1%
See only 1 star reviews
12%

Latest highest rating:

4

Good choice, worth exploring your options Good choice, worth exploring your options Reviewed on: 10th September 2025
Bianca Vlascu's avatar
Bianca Vlascu

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025
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Steve
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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (113)

very helpful and lots off information

5
I have phoned and got life insurance due to the fact that I had a lovely guy on the phone with lots of information and gave me the best prices available Reviewed on: 25th March 2015
Danielle Pearson's avatar
Danielle Pearson

easy to use

4
quick and easy to set up with good rates Reviewed on: 24th March 2015
DAVETHERAVE's avatar
DAVETHERAVE

Good sales people

4
I bought my life insurance from Aviva. Feel like the sales adviser was helping me find the right insurance for me. Reviewed on: 1st October 2014
Bill's avatar
Bill
Reply from Aviva Thank you so much for this wonderful feedback which we have shared with the teams in our branches and head office. We are delighted to hear that you are so happy with the service you have received. Response date: 10th November 2020
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