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Aviva: Life insurance reviews

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3.82
Based on 112 reviews, last reviewed 10th Sep 2025
No new 5 star reviews
in the past 90 days
50% decrease in 1 star reviews
in the past 90 days
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58%
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24%
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6%
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1%
See only 1 star reviews
11%

Latest highest rating:

4

Good choice, worth exploring your options Good choice, worth exploring your options Reviewed on: 10th September 2025
Bianca Vlascu's avatar
Bianca Vlascu

Latest lowest rating:

1

A Robin Hood company an absolute disgrace 9 months l... A Robin Hood company an absolute disgrace 9 months later my 58 Yr husband passed away but because he had a ECG which result was ACID REFLUX his life i... Read more Reviewed on: 21st July 2025
Mandy Wilson's avatar
Mandy Wilson
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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (112)

easy to use

4
quick and easy to set up with good rates Reviewed on: 24th March 2015
DAVETHERAVE's avatar
DAVETHERAVE

Good sales people

4
I bought my life insurance from Aviva. Feel like the sales adviser was helping me find the right insurance for me. Reviewed on: 1st October 2014
Bill's avatar
Bill
Reply from Aviva Thank you so much for this wonderful feedback which we have shared with the teams in our branches and head office. We are delighted to hear that you are so happy with the service you have received. Response date: 10th November 2020
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