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Aviva: Life insurance reviews

Name: Life insurance
Rating: 4.06 (121 reviews)

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4.06

Based on 121 reviews, last reviewed 21st Aug 2026

700% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

60%

21%

11%

Latest highest rating:

5

Nothing is to much trouble for them they explain in... Nothing is to much trouble for them they explain in plain terms what you need to know they also keep on touch with you from time to time Reviewed on: 20th August 2026

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (121)

Great value for over 60s

Easy to set up, very helpful staff. Reviewed on: 21st August 2019

Professional service

Good product explained well by Aviva rep Reviewed on: 15th July 2019

very good

Very polite, speedy and great customer service in general Reviewed on: 10th July 2019

FULL COVERAGE

Really good coverage for any eventuality Reviewed on: 7th July 2019

Not good

Paid £9.95 a month for 28yrs, when a claim had to be made was told would get £1.675 how's that work out. I'm sure it should be more. Reviewed on: 6th July 2019

Life insurance policy

I took out this policy many years ago, paying less than £2 a month. I think, in the event of a payout, it would not be a great amount as it seems to be a fixed rate -£10,000, which was a lot years ago when I took out the policy, but not worth so much today. Reviewed on: 9th June 2019

Easy

Wanted fixed term life insurance. Got a competitive quote from Aviva. Filled in online forms. Signed paperwork when arrived in post. Now covered for a small monthly fee. Easy. Reviewed on: 5th June 2019

good product

well priced cover and easy to understand Reviewed on: 17th April 2019

Easy to set up

Really simple to set up, and good value compared to competitors. Would be great to have a few more added benefits, but have found them to be trustworthy and decent customer service. Reviewed on: 13th September 2018

Handy

I know I'm meant to shop around, but Aviva always seem to keep my insurance business. Good products and service and a happy to help attitude! Reviewed on: 9th September 2018

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