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Aviva: Life insurance reviews

Name: Life insurance
Rating: 4.15 (113 reviews)

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3.75

Based on 113 reviews, last reviewed 7th Oct 2025

100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

57%

24%

12%

Latest highest rating:

4

Good choice, worth exploring your options Good choice, worth exploring your options Reviewed on: 10th September 2025

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (113)

Handy

I know I'm meant to shop around, but Aviva always seem to keep my insurance business. Good products and service and a happy to help attitude! Reviewed on: 9th September 2018

Good value

Well priced cover from one of the better know companies. Reviewed on: 6th September 2018

Tick the boxes for life

Life insurance that ticks all the boxes. Peace of mind knowing everything is covered if the worst would happen. Reviewed on: 2nd September 2018

Very good

Great customer service, very helpful. Good value for money. Reviewed on: 2nd September 2018

Pretty Good

Pretty okay wouldn't not recommend Reviewed on: 19th August 2018

Decent

Went around the houses looking for a trusted life insurance co and Aviva was recommended to me so I joined and haven't looked back. Reviewed on: 7th August 2018

Great insurance

Fantastic customer service and excellent pricing Reviewed on: 4th August 2018

Better than most

I have my doubts about how life insurance works and whether it'll ever be useful but happy with the 'service' I get from Aviva. Reviewed on: 28th July 2018

Slow at first

A bit slow to get my policy sorted, but happy with the cover and price Reviewed on: 28th July 2018

Easy to sort out

Straightforward process, very easy to sort out life insurance even when you have longstanding conditions Reviewed on: 7th January 2018

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