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Aviva: Life insurance reviews

View other Aviva products
3.74
Based on 113 reviews, last reviewed 7th Oct 2025
100% increase in 5 star reviews
in the past 90 days
50% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
57%
See only 4 star reviews
24%
See only 3 star reviews
6%
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1%
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12%

Latest highest rating:

4

Good choice, worth exploring your options Good choice, worth exploring your options Reviewed on: 10th September 2025
Bianca Vlascu's avatar
Bianca Vlascu

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025
Steve's avatar
Steve
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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (113)

Easy to set up

5
We set up life insurance with Aviva years ago, great online service and was really easy to apply Reviewed on: 1st September 2019
EmmaK's avatar
EmmaK

Great value for over 60s

5
Easy to set up, very helpful staff. Reviewed on: 21st August 2019
S.clay's avatar
S.clay

Professional service

5
Good product explained well by Aviva rep Reviewed on: 15th July 2019
Madelaine McLaughlin's avatar
Madelaine McLaughlin

very good

5
Very polite, speedy and great customer service in general Reviewed on: 10th July 2019
Lucy17x's avatar
Lucy17x

FULL COVERAGE

5
Really good coverage for any eventuality Reviewed on: 7th July 2019
Francesca Wisdom's avatar
Francesca Wisdom

Not good

1
Paid £9.95 a month for 28yrs, when a claim had to be made was told would get £1.675 how's that work out. I'm sure it should be more. Reviewed on: 6th July 2019
Mary's avatar
Mary

Life insurance policy

3
I took out this policy many years ago, paying less than £2 a month. I think, in the event of a payout, it would not be a great amount as it seems to be a fixed rate -£10,000, which was a lot years ago when I took out the policy, but not worth so much today. Reviewed on: 9th June 2019
Pauline Dring's avatar
Pauline Dring

Easy

5
Wanted fixed term life insurance. Got a competitive quote from Aviva. Filled in online forms. Signed paperwork when arrived in post. Now covered for a small monthly fee. Easy. Reviewed on: 5th June 2019
Scott's avatar
Scott

good product

5
well priced cover and easy to understand Reviewed on: 17th April 2019
Stuart's avatar
Stuart

Easy to set up

4
Really simple to set up, and good value compared to competitors. Would be great to have a few more added benefits, but have found them to be trustworthy and decent customer service. Reviewed on: 13th September 2018
Harriet Kendall's avatar
Harriet Kendall

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