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Aviva: Life Insurance reviews

Name: Life Insurance
Rating: 4.17 (109 reviews)

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3.75

Based on 109 reviews, last reviewed 21st Jul 2025

No new 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

58%

24%

11%

Latest highest rating:

5

Simple straight forward application for life insuran... Simple straight forward application for life insurance which was easy to complete Reviewed on: 12th June 2025

Latest lowest rating:

1

A Robin Hood company an absolute disgrace 9 months l... A Robin Hood company an absolute disgrace 9 months later my 58 Yr husband passed away but because he had a ECG which result was ACID REFLUX his life i... Read more Reviewed on: 21st July 2025

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About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

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Aviva Life Insurance reviews (109)

FULL COVERAGE

Really good coverage for any eventuality Reviewed on: 7th July 2019

Not good

Paid £9.95 a month for 28yrs, when a claim had to be made was told would get £1.675 how's that work out. I'm sure it should be more. Reviewed on: 6th July 2019

Life insurance policy

I took out this policy many years ago, paying less than £2 a month. I think, in the event of a payout, it would not be a great amount as it seems to be a fixed rate -£10,000, which was a lot years ago when I took out the policy, but not worth so much today. Reviewed on: 9th June 2019

Easy

Wanted fixed term life insurance. Got a competitive quote from Aviva. Filled in online forms. Signed paperwork when arrived in post. Now covered for a small monthly fee. Easy. Reviewed on: 5th June 2019

good product

well priced cover and easy to understand Reviewed on: 17th April 2019

Easy to set up

Really simple to set up, and good value compared to competitors. Would be great to have a few more added benefits, but have found them to be trustworthy and decent customer service. Reviewed on: 13th September 2018

Handy

I know I'm meant to shop around, but Aviva always seem to keep my insurance business. Good products and service and a happy to help attitude! Reviewed on: 9th September 2018

Good value

Well priced cover from one of the better know companies. Reviewed on: 6th September 2018

Tick the boxes for life

Life insurance that ticks all the boxes. Peace of mind knowing everything is covered if the worst would happen. Reviewed on: 2nd September 2018

Very good

Great customer service, very helpful. Good value for money. Reviewed on: 2nd September 2018

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