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Aviva: Life Insurance reviews

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3.89
Based on 108 reviews, last reviewed 12th Jun 2025
200% increase in 5 star reviews
in the past 90 days
50% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
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6%
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1%
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10%

Latest highest rating:

5

Simple straight forward application for life insuran... Simple straight forward application for life insurance which was easy to complete Reviewed on: 12th June 2025
Nigel M's avatar
Nigel M

Latest lowest rating:

1

Stay away. They are legalised Gangsters. Aviva will make every excuse there is rather than pay out a life policy. Waiting over 6 weeks for payment. Stay away from this company they are Legali... Read more Reviewed on: 2nd June 2025
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Ed
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About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

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Aviva Life Insurance reviews (108)

Great Service, Great Price

4
Great service, easy and value for money. Highly recommend Reviewed on: 1st August 2016
Fanny Tran's avatar
Fanny Tran

Helpful

5
Staff on the telephone, were always courteous and patient. They answered every question I had and explained everything fully. Reviewed on: 1st August 2016
Becky John's avatar
Becky John

all in one place

5
I phoned aviva to ask some questions about collating all my policies on my online account. They did what I asked and answered all my questions in a friendly manner Reviewed on: 8th May 2016
Linda Greenwood's avatar
Linda Greenwood

Wonderful team and great cover

5
I have had life insurance with Aviva for several years now. Their customer service is impeccable - I recently moved house and lost my insurance details, so I contacted them through their website with very few specific details for the account, in the hope that they could amend my address for me, but worrying that they wouldn't be able to find my account as I didn't have the details apart from my personal ones. I got a phone call soon after to say that they had located my account, confirmed a few personal details to confirm my identity and made sure the account details were up to date and that my policy details were posted to me. Excellent service! Reviewed on: 9th August 2015
teenagemutantturtle's avatar
teenagemutantturtle

excellent service live insurance

5
life insurance was bought because of a lovley person on the other end of the phone who gave me all the information needed and compared prices and gve me the best possible price Reviewed on: 25th March 2015
Danielle Pearson's avatar
Danielle Pearson

very helpful and lots off information

5
I have phoned and got life insurance due to the fact that I had a lovely guy on the phone with lots of information and gave me the best prices available Reviewed on: 25th March 2015
Danielle Pearson's avatar
Danielle Pearson

easy to use

4
quick and easy to set up with good rates Reviewed on: 24th March 2015
DAVETHERAVE's avatar
DAVETHERAVE

Good sales people

4
I bought my life insurance from Aviva. Feel like the sales adviser was helping me find the right insurance for me. Reviewed on: 1st October 2014
Bill's avatar
Bill
Reply from Aviva Thank you so much for this wonderful feedback which we have shared with the teams in our branches and head office. We are delighted to hear that you are so happy with the service you have received. Response date: 10th November 2020
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