Write a review

Aviva: Life Insurance reviews

Name: Life Insurance
Rating: 4.21 (105 reviews)

View other Aviva products

3.93

Based on 105 reviews, last reviewed 18th Mar 2025

No new 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

57%

25%

10%

Latest highest rating:

4

Good overall, great communication Good overall, great communication Reviewed on: 25th September 2024

Latest lowest rating:

1

Aviva just won’t pay my combined life and critical l... Aviva just won’t pay my combined life and critical life insurance to pay of my mortgage as I and 4 months in to what my cancer doctors have told me wi... Read more Reviewed on: 18th March 2025

Read all reviews Write a review

About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

Review Aviva: Life Insurance now

Help others make smarter decisions by sharing your own experience.

Write a review

Aviva Life Insurance reviews (105)

Wonderful team and great cover

I have had life insurance with Aviva for several years now. Their customer service is impeccable - I recently moved house and lost my insurance details, so I contacted them through their website with very few specific details for the account, in the hope that they could amend my address for me, but worrying that they wouldn't be able to find my account as I didn't have the details apart from my personal ones. I got a phone call soon after to say that they had located my account, confirmed a few personal details to confirm my identity and made sure the account details were up to date and that my policy details were posted to me. Excellent service! Reviewed on: 9th August 2015

excellent service live insurance

life insurance was bought because of a lovley person on the other end of the phone who gave me all the information needed and compared prices and gve me the best possible price Reviewed on: 25th March 2015

very helpful and lots off information

I have phoned and got life insurance due to the fact that I had a lovely guy on the phone with lots of information and gave me the best prices available Reviewed on: 25th March 2015

easy to use

quick and easy to set up with good rates Reviewed on: 24th March 2015

Good sales people

I bought my life insurance from Aviva. Feel like the sales adviser was helping me find the right insurance for me. Reviewed on: 1st October 2014

Reply from Aviva Thank you so much for this wonderful feedback which we have shared with the teams in our branches and head office. We are delighted to hear that you are so happy with the service you have received. Response date: 10th November 2020

Do you have a different Aviva product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review

Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Alternative products

Life Insurance
from Multi Broker 0.00 from 0 reviews
Life Insurance
from Aegon 2.38 from 10 reviews
Life Insurance
from AIG Life 4.66 from 12 reviews

There's still more to see!

Aviva has a range of products available. Check the ratings of each product to find the right one for you. View all products

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub