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Aviva: Life insurance reviews

Name: Life insurance
Rating: 4.15 (113 reviews)

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3.74

Based on 113 reviews, last reviewed 7th Oct 2025

No new 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

57%

24%

12%

Latest highest rating:

4

Good choice, worth exploring your options Good choice, worth exploring your options Reviewed on: 10th September 2025

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (113)

Easy as ABC

I got in touch with Avivia, explained what cover we were looking for, and our cover was in place within 20 minutes :-) Okay so nothing has happened to us since we took it out, but at least we have the cover and assurance Reviewed on: 11th September 2016

Great service and at a competative price.

Easy to apply for and comes out top on comparable quotes. Reviewed on: 7th September 2016

Aviva scores with good life insurance

This is a long -term policy and it is worth remebering for people with families they will need this.It is good value and Aviva offers good customer service. I hope you will not know about the ease of making a claim because I will be with the Grim Reaper! Reviewed on: 30th August 2016

OK

Not bad, no problems. They gave me a fair online quote, which was straightforward to accept. Reviewed on: 6th August 2016

Easy, Fast simple language

Aviva not only make it easy to purchase insurance, they also do so in a friendly, easy to understand manner. I also reccommend Aviva for their commitment to community and charity work. Reviewed on: 1st August 2016

Great Service, Great Price

Great service, easy and value for money. Highly recommend Reviewed on: 1st August 2016

Helpful

Staff on the telephone, were always courteous and patient. They answered every question I had and explained everything fully. Reviewed on: 1st August 2016

all in one place

I phoned aviva to ask some questions about collating all my policies on my online account. They did what I asked and answered all my questions in a friendly manner Reviewed on: 8th May 2016

Wonderful team and great cover

I have had life insurance with Aviva for several years now. Their customer service is impeccable - I recently moved house and lost my insurance details, so I contacted them through their website with very few specific details for the account, in the hope that they could amend my address for me, but worrying that they wouldn't be able to find my account as I didn't have the details apart from my personal ones. I got a phone call soon after to say that they had located my account, confirmed a few personal details to confirm my identity and made sure the account details were up to date and that my policy details were posted to me. Excellent service! Reviewed on: 9th August 2015

excellent service live insurance

life insurance was bought because of a lovley person on the other end of the phone who gave me all the information needed and compared prices and gve me the best possible price Reviewed on: 25th March 2015

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