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Aviva: Life Insurance reviews

Name: Life Insurance
Rating: 4.17 (109 reviews)

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3.75

Based on 109 reviews, last reviewed 21st Jul 2025

No new 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

58%

24%

11%

Latest highest rating:

5

Simple straight forward application for life insuran... Simple straight forward application for life insurance which was easy to complete Reviewed on: 12th June 2025

Latest lowest rating:

1

A Robin Hood company an absolute disgrace 9 months l... A Robin Hood company an absolute disgrace 9 months later my 58 Yr husband passed away but because he had a ECG which result was ACID REFLUX his life i... Read more Reviewed on: 21st July 2025

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About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

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Aviva Life Insurance reviews (109)

Easy, Fast simple language

Aviva not only make it easy to purchase insurance, they also do so in a friendly, easy to understand manner. I also reccommend Aviva for their commitment to community and charity work. Reviewed on: 1st August 2016

Great Service, Great Price

Great service, easy and value for money. Highly recommend Reviewed on: 1st August 2016

Helpful

Staff on the telephone, were always courteous and patient. They answered every question I had and explained everything fully. Reviewed on: 1st August 2016

all in one place

I phoned aviva to ask some questions about collating all my policies on my online account. They did what I asked and answered all my questions in a friendly manner Reviewed on: 8th May 2016

Wonderful team and great cover

I have had life insurance with Aviva for several years now. Their customer service is impeccable - I recently moved house and lost my insurance details, so I contacted them through their website with very few specific details for the account, in the hope that they could amend my address for me, but worrying that they wouldn't be able to find my account as I didn't have the details apart from my personal ones. I got a phone call soon after to say that they had located my account, confirmed a few personal details to confirm my identity and made sure the account details were up to date and that my policy details were posted to me. Excellent service! Reviewed on: 9th August 2015

excellent service live insurance

life insurance was bought because of a lovley person on the other end of the phone who gave me all the information needed and compared prices and gve me the best possible price Reviewed on: 25th March 2015

very helpful and lots off information

I have phoned and got life insurance due to the fact that I had a lovely guy on the phone with lots of information and gave me the best prices available Reviewed on: 25th March 2015

easy to use

quick and easy to set up with good rates Reviewed on: 24th March 2015

Good sales people

I bought my life insurance from Aviva. Feel like the sales adviser was helping me find the right insurance for me. Reviewed on: 1st October 2014

Reply from Aviva Thank you so much for this wonderful feedback which we have shared with the teams in our branches and head office. We are delighted to hear that you are so happy with the service you have received. Response date: 10th November 2020

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