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Aviva: Life insurance reviews

Name: Life insurance
Rating: 4.15 (113 reviews)

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3.75

Based on 113 reviews, last reviewed 7th Oct 2025

100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

57%

24%

12%

Latest highest rating:

4

Good choice, worth exploring your options Good choice, worth exploring your options Reviewed on: 10th September 2025

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (113)

Fantastic

Aviva really are fantastic! Customers interest at heart and reliable. Plenty of extra benefits too! Reviewed on: 16th July 2017

Great service

I loved every moment. Not only did i get the best deal, a few months into the policy, i got a £75 amazon voucher. Reviewed on: 15th July 2017

Good value fixed life insurance.

I swapped my life insurance from a rival company as the premiums kept increasing each year. Took out life cover with Aviva for a greater amount at a much lower fixed monthly price. Reviewed on: 9th July 2017

no problems

Had no problems to report, payment comes out on time each month and I have peace of mind Reviewed on: 4th July 2017

Great

Good customer service. And fantastic options at good prices Reviewed on: 27th April 2017

Easy, quick security for my dependants

Quick straight forward service over the telephone. Reviewed on: 9th April 2017

How being responsable got me some money to treat my family

I signed up for a life insurance with Aviva since I am a new mum and need to think about the future of my family. After I made a few payment, I got a 75GBP Amazon voucher. That was a win/win situation. #MaxYourMoney Reviewed on: 20th March 2017

good product

reasonably priced for the cover we have and easy to apply for online Reviewed on: 25th September 2016

Aviva

Great service, easy to use website and easy to update your details with them online! Reviewed on: 25th September 2016

Excellent Cover Realistic Price

Comparing like for like and balancing with our needs Aviva was by far the best value for our family. Reviewed on: 12th September 2016

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