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Aviva: Life Insurance reviews

3.93
Based on 105 reviews, last reviewed 18th Mar 2025
No new 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
57%
See only 4 star reviews
25%
See only 3 star reviews
7%
See only 2 star reviews
1%
See only 1 star reviews
10%

Latest highest rating:

4

Good overall, great communication Good overall, great communication Reviewed on: 25th September 2024
Tim B's avatar
Tim B

Latest lowest rating:

1

Aviva just won’t pay my combined life and critical l... Aviva just won’t pay my combined life and critical life insurance to pay of my mortgage as I and 4 months in to what my cancer doctors have told me wi... Read more Reviewed on: 18th March 2025
Akin 's avatar
Akin

About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

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Aviva Life Insurance reviews (105)

Aviva

5
Great service, easy to use website and easy to update your details with them online! Reviewed on: 25th September 2016

Excellent Cover Realistic Price

5
Comparing like for like and balancing with our needs Aviva was by far the best value for our family. Reviewed on: 12th September 2016

Easy as ABC

5
I got in touch with Avivia, explained what cover we were looking for, and our cover was in place within 20 minutes :-) Okay so nothing has happened to us since we took it out, but at least we have the cover and assurance Reviewed on: 11th September 2016

Great service and at a competative price.

4
Easy to apply for and comes out top on comparable quotes. Reviewed on: 7th September 2016

Aviva scores with good life insurance

4
This is a long -term policy and it is worth remebering for people with families they will need this.It is good value and Aviva offers good customer service. I hope you will not know about the ease of making a claim because I will be with the Grim Reaper! Reviewed on: 30th August 2016

OK

4
Not bad, no problems. They gave me a fair online quote, which was straightforward to accept. Reviewed on: 6th August 2016

Easy, Fast simple language

4
Aviva not only make it easy to purchase insurance, they also do so in a friendly, easy to understand manner. I also reccommend Aviva for their commitment to community and charity work. Reviewed on: 1st August 2016

Great Service, Great Price

4
Great service, easy and value for money. Highly recommend Reviewed on: 1st August 2016

Helpful

5
Staff on the telephone, were always courteous and patient. They answered every question I had and explained everything fully. Reviewed on: 1st August 2016

all in one place

5
I phoned aviva to ask some questions about collating all my policies on my online account. They did what I asked and answered all my questions in a friendly manner Reviewed on: 8th May 2016

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