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Aviva: Life Insurance reviews

Name: Life Insurance
Rating: 4.19 (108 reviews)

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3.89

Based on 108 reviews, last reviewed 12th Jun 2025

200% increase in 5 star reviews

in the past 90 days

50% decrease in 1 star reviews

in the past 90 days

59%

24%

10%

Latest highest rating:

5

Simple straight forward application for life insuran... Simple straight forward application for life insurance which was easy to complete Reviewed on: 12th June 2025

Latest lowest rating:

1

Stay away. They are legalised Gangsters. Aviva will make every excuse there is rather than pay out a life policy. Waiting over 6 weeks for payment. Stay away from this company they are Legali... Read more Reviewed on: 2nd June 2025

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About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

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Aviva Life Insurance reviews (108)

Easy, quick security for my dependants

Quick straight forward service over the telephone. Reviewed on: 9th April 2017

How being responsable got me some money to treat my family

I signed up for a life insurance with Aviva since I am a new mum and need to think about the future of my family. After I made a few payment, I got a 75GBP Amazon voucher. That was a win/win situation. #MaxYourMoney Reviewed on: 20th March 2017

good product

reasonably priced for the cover we have and easy to apply for online Reviewed on: 25th September 2016

Aviva

Great service, easy to use website and easy to update your details with them online! Reviewed on: 25th September 2016

Excellent Cover Realistic Price

Comparing like for like and balancing with our needs Aviva was by far the best value for our family. Reviewed on: 12th September 2016

Easy as ABC

I got in touch with Avivia, explained what cover we were looking for, and our cover was in place within 20 minutes :-) Okay so nothing has happened to us since we took it out, but at least we have the cover and assurance Reviewed on: 11th September 2016

Great service and at a competative price.

Easy to apply for and comes out top on comparable quotes. Reviewed on: 7th September 2016

Aviva scores with good life insurance

This is a long -term policy and it is worth remebering for people with families they will need this.It is good value and Aviva offers good customer service. I hope you will not know about the ease of making a claim because I will be with the Grim Reaper! Reviewed on: 30th August 2016

OK

Not bad, no problems. They gave me a fair online quote, which was straightforward to accept. Reviewed on: 6th August 2016

Easy, Fast simple language

Aviva not only make it easy to purchase insurance, they also do so in a friendly, easy to understand manner. I also reccommend Aviva for their commitment to community and charity work. Reviewed on: 1st August 2016

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