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Aviva: Life insurance reviews

View other Aviva products
3.74
Based on 113 reviews, last reviewed 7th Oct 2025
100% increase in 5 star reviews
in the past 90 days
50% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
57%
See only 4 star reviews
24%
See only 3 star reviews
6%
See only 2 star reviews
1%
See only 1 star reviews
12%

Latest highest rating:

4

Good choice, worth exploring your options Good choice, worth exploring your options Reviewed on: 10th September 2025
Bianca Vlascu's avatar
Bianca Vlascu

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025
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Steve
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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (113)

A star

5
Great customer service and knowledge of the services provided. Reviewed on: 1st October 2017
Kaz Parker's avatar
Kaz Parker

Staff - helpful & friendly

5
When I rang to set this up the staff were really helpful and went out of their way to ensure we had the right product Reviewed on: 30th September 2017
Victoria Easton's avatar
Victoria Easton

Didn't really have an option

4
They were the insurers recommended by the mortgage company. The deal offered was okay, but good enough that it was worth avoiding the hassle of shopping elsewhere. Reviewed on: 27th September 2017
Si Champion's avatar
Si Champion

So easy to deal with - very happy

4
Really happy with the service I received, all straight forward! Reviewed on: 13th September 2017
Samantha 's avatar
Samantha

Excellent company, keeps me informed

5
Excellent customer service really know their job, Keeps my interests robustly Reviewed on: 24th August 2017
Catherine Warburton's avatar
Catherine Warburton

Excellent company, keeps me informed

5
Good communication and excellent customer service, very knowledgeable Reviewed on: 24th August 2017
Catherine Warburton's avatar
Catherine Warburton

Super service

5
We have different insurances with Aviva and all have been so simple to take out,on line or over the phone they are simple to deal with and explain everything in detail to ensure you have the right policy. Reviewed on: 23rd August 2017
michael streets's avatar
michael streets

Cheap life insurance

5
Always efficient when ringing up about any queries you may have Reviewed on: 4th August 2017
Anonymous's avatar
Anonymous

Great help when needed

4
Had no problems so happy with service Reviewed on: 2nd August 2017
sylvia 's avatar
sylvia

Good device and very good offer

5
They always happy to help and answer your questions Reviewed on: 18th July 2017
Jakub's avatar
Jakub

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