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Aviva: Life Insurance reviews

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3.75
Based on 109 reviews, last reviewed 21st Jul 2025
No new 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
58%
See only 4 star reviews
24%
See only 3 star reviews
6%
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1%
See only 1 star reviews
11%

Latest highest rating:

5

Simple straight forward application for life insuran... Simple straight forward application for life insurance which was easy to complete Reviewed on: 12th June 2025
Nigel M's avatar
Nigel M

Latest lowest rating:

1

A Robin Hood company an absolute disgrace 9 months l... A Robin Hood company an absolute disgrace 9 months later my 58 Yr husband passed away but because he had a ECG which result was ACID REFLUX his life i... Read more Reviewed on: 21st July 2025
Mandy Wilson's avatar
Mandy Wilson
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About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

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Aviva Life Insurance reviews (109)

Excellent company, keeps me informed

5
Excellent customer service really know their job, Keeps my interests robustly Reviewed on: 24th August 2017
Catherine Warburton's avatar
Catherine Warburton

Excellent company, keeps me informed

5
Good communication and excellent customer service, very knowledgeable Reviewed on: 24th August 2017
Catherine Warburton's avatar
Catherine Warburton

Super service

5
We have different insurances with Aviva and all have been so simple to take out,on line or over the phone they are simple to deal with and explain everything in detail to ensure you have the right policy. Reviewed on: 23rd August 2017
michael streets's avatar
michael streets

Cheap life insurance

5
Always efficient when ringing up about any queries you may have Reviewed on: 4th August 2017
Anonymous's avatar
Anonymous

Great help when needed

4
Had no problems so happy with service Reviewed on: 2nd August 2017
sylvia 's avatar
sylvia

Good device and very good offer

5
They always happy to help and answer your questions Reviewed on: 18th July 2017
Jakub's avatar
Jakub

Fantastic

5
Aviva really are fantastic! Customers interest at heart and reliable. Plenty of extra benefits too! Reviewed on: 16th July 2017
Chloe M Bailey's avatar
Chloe M Bailey

Great service

5
I loved every moment. Not only did i get the best deal, a few months into the policy, i got a £75 amazon voucher. Reviewed on: 15th July 2017
Jo Williams's avatar
Jo Williams

Good value fixed life insurance.

4
I swapped my life insurance from a rival company as the premiums kept increasing each year. Took out life cover with Aviva for a greater amount at a much lower fixed monthly price. Reviewed on: 9th July 2017
Rebecca Way's avatar
Rebecca Way

no problems

4
Had no problems to report, payment comes out on time each month and I have peace of mind Reviewed on: 4th July 2017
LOUISE K's avatar
LOUISE K

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