Write a review

Aviva: Life Insurance reviews

Name: Life Insurance
Rating: 4.21 (105 reviews)

View other Aviva products

3.93

Based on 105 reviews, last reviewed 18th Mar 2025

No new 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

57%

25%

10%

Latest highest rating:

4

Good overall, great communication Good overall, great communication Reviewed on: 25th September 2024

Latest lowest rating:

1

Aviva just won’t pay my combined life and critical l... Aviva just won’t pay my combined life and critical life insurance to pay of my mortgage as I and 4 months in to what my cancer doctors have told me wi... Read more Reviewed on: 18th March 2025

Read all reviews Write a review

About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

Review Aviva: Life Insurance now

Help others make smarter decisions by sharing your own experience.

Write a review

Aviva Life Insurance reviews (105)

Great help when needed

Had no problems so happy with service Reviewed on: 2nd August 2017

Good device and very good offer

They always happy to help and answer your questions Reviewed on: 18th July 2017

Fantastic

Aviva really are fantastic! Customers interest at heart and reliable. Plenty of extra benefits too! Reviewed on: 16th July 2017

Great service

I loved every moment. Not only did i get the best deal, a few months into the policy, i got a £75 amazon voucher. Reviewed on: 15th July 2017

Good value fixed life insurance.

I swapped my life insurance from a rival company as the premiums kept increasing each year. Took out life cover with Aviva for a greater amount at a much lower fixed monthly price. Reviewed on: 9th July 2017

no problems

Had no problems to report, payment comes out on time each month and I have peace of mind Reviewed on: 4th July 2017

Great

Good customer service. And fantastic options at good prices Reviewed on: 27th April 2017

Easy, quick security for my dependants

Quick straight forward service over the telephone. Reviewed on: 9th April 2017

How being responsable got me some money to treat my family

I signed up for a life insurance with Aviva since I am a new mum and need to think about the future of my family. After I made a few payment, I got a 75GBP Amazon voucher. That was a win/win situation. #MaxYourMoney Reviewed on: 20th March 2017

good product

reasonably priced for the cover we have and easy to apply for online Reviewed on: 25th September 2016

Do you have a different Aviva product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review

Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Alternative products

Life Insurance
from Legal and General 3.82 from 106 reviews
Life Insurance
from Dead Happy 4.29 from 3 reviews
Life Insurance
from Vitality 4.13 from 24 reviews

There's still more to see!

Aviva has a range of products available. Check the ratings of each product to find the right one for you. View all products

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub