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LV (Liverpool Victoria): Car Insurance reviews

4.06
Based on 315 reviews, last reviewed 29th Jan 2025
100% decrease in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
68%
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14%
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3%
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1%
See only 1 star reviews
14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024
Meadowboy1's avatar
Meadowboy1

Latest lowest rating:

1

I recommend people to not join lv car insurance. I recommend people to not join lv car insurance. especially engines are really nasty people,basically this car insurance nothing just a scamming peopl... Read more Reviewed on: 29th January 2025
Adam's avatar
Adam

About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car Insurance reviews (315)

Review of the LV (Liverpool Victoria), Car Insurance:

Huge mistake of age.com 2024 switch of Underwriter.

2
I was with age.com for many years and very satisfied with their ageous underwriter. In 2024 with great fanfare age.com announced it was switching to LV, whose road /home assistance was with Brittania. After 50 years with the AA I reluctantly swopped as the LV cover was cheaper. This year, LV has quoted a renewal sum of £794.19 against last year’s quote of £489.45! They state ‘Your LV Car Insurance won’t renew unless you contact us.’ How many age.com members can afford that increase? I’m livid at having ceased my gold membership with the AA and am sure I’m not alone feeling cast aside. Reviewed on: 19th January 2025

Would give no stars if I could

1
Would have given no stars if I could. I was just trying to help a friend who has a basic bank account pay for her car insurance. They would not take payment from me as the card is registered to a different address. This is discrimination against those who have less money than others. She has the cash, just not a credit card. Now, not only has she been discriminated against for being less well off than some, but she will have to pay more elsewhere! Reviewed on: 1st October 2018

Easy to use, multi car insurance

5
So easy to get insurance for both cars at the same time, and at a highly competitive price. Would definitely use again, as long as the price doesn't shoot up at renewal.... Reviewed on: 23rd September 2018

Great Service

5
Sorted out a no fault claim quickly and without any hassle! Reviewed on: 22nd September 2018

Lack of communication

1
I was in a no fault accident with a motorcyclist, who received a police caution resulting from the incident. My car was written off and after some chasing for the reason it was written off I received a settlement, less my excess. (one star awarded). From that moment and despite 3 email requests from me I have had no replies with information about the claim against the motorcyclist's insurance company. Reviewed on: 18th September 2018

No hassle apart from unnecessary paperwork

4
Had great quotes / prices from this company for the last few years. My only complaint was the insurer's bizarre request for extensive paperwork at renewal. Apparently it was a random computer check. It caused me unnecessary hassle and left me wanting to switch. Reviewed on: 17th September 2018

Best insurance cover for the most competitive price

5
I've had positive experiences with LV before; way back when the whole PPI scandal was just starting they contacted me to make me an offer. This year when insurance renewal time rolled around for my car they gave me by far the best quote. Reviewed on: 15th September 2018

Efficient

4
Efficient renewal every year. Clear documentation. Competitive prices. Reviewed on: 12th September 2018

Great customer service

5
LV offer a wide range of products and services. Their customer service is excellent. Website is easy to use. Reviewed on: 10th September 2018

Excellent price and service

5
Great renewal price and excellent service throughout. Reviewed on: 10th September 2018

Easy, good value & peace of mind

5
Renewal experience is straightforward and easy. Claims experience in the past has been hassle free. Recommended & already used by family & friends Reviewed on: 9th September 2018

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