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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.2 (316 reviews)

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4.06

Based on 316 reviews, last reviewed 27th May 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (316)

Uninterested customer service and low layout offer

Would give 0 stars if possible. My partner was in an accident that wasn't her fault and the other party admitted full liability at the roadside in the presence of the police and witnesses that provided numbers. The car was written off and their offer was lower than market value and stated we would only get a hire car for a week from when we settled. We explained that we couldn't get a car within 130 miles of us for that and that personally with a small family this was a massive inconvenience and it felt like they didn't care and simply wanted to get rid of us. My partner wasn't even sure if they asked how she was after the crash. Since we couldn't be without a car we travelled the distance to buy a car on the promise the payout would be in our account the next day which it wasn't and we had to buy the car on credit cards. Payment still pending to us after 3 full working days and the value was less than 15k. We will not use this company again. Not there for you when needed. Reviewed on: 29th July 2019

brilliant

the best car insurance company I have dealt with Reviewed on: 7th July 2019

Excellent customer service and 5* cover

I moved to LV a couple of years ago, as they offered the best cover for a very good price. I am so pleased I did. The company have amazing customer service and are always happy to help. Reviewed on: 6th July 2019

best price for multicar

Have only just signed up to them for my multicar insurance for my wife and me so cannot comment on customer service, but initial experience very good. Web site very easy to use, and best of all i saved over £400 on my renewal quotation from Direct line (which had gone up 100 from previous year), as well as other quotes from Admiral and NFU. Had to double check that i had all the details in correctly as it seemed such a good deal by comparison Reviewed on: 30th May 2019

Renewal of multi car policy very reasonable

After one year on a multi car policy (wife & self) renewal had a modest rise. Phoned to remove hire cars from policy and after some questions they removed the hire cars and further reduced my premiums. Compared to similar cover with Admiral they were considerably cheaper. Reviewed on: 12th May 2019

Can't get hold of them!

Trying to change my address. The website is just an advert and provides no functionality. Can't get through on the phone, they are always experiencing "heavy call volumes". They need more staff or fewer customers! Reviewed on: 24th April 2019

Cancellation threats

Despite resolving a premium increase due wife claims on separate policy entirely by removing her as named driver. Today received threatening letter of cancellation or pay a increased premium I have asked for apology which I was told it may not be possible Reviewed on: 1st February 2019

Uninterested

Customer service is uninterested. Had a bump (my fault) with a rusty old van. The rust bucket caused damage to my car only. Yet he put a claim in and LV paid out and refused to look into it or acknowledge the photographic evidence i provided. Dramatically increased my premium. Never again. Make sure to protect no claim bonus and fit a dash cam! Reviewed on: 30th December 2018

Helpful

There is always someone who can advise you. They are not unnecessarily expensive. Reviewed on: 17th December 2018

Staff very efficient and friendly.

Changed over last year and expected a hike in the premium which transpired to be quite modest Reviewed on: 7th December 2018

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