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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.2 (316 reviews)

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4.06

Based on 316 reviews, last reviewed 27th May 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (316)

Apalling customer service AVOID

Added another vehicle to an existing policy in September 2018. Hit by 3rd party who have admitted liability (drivers door hit). Car sent to their approved repairer. Car has come back now with no warranty because they have sprayed the wing to colour match (car 2 years old). Paintwork horrendous having already chipped. Taken vehicle to Burrows for inspection. LV sent out their own person to do the inspection. Only authorising 2 door seals. Says paint work satisfactory?! Clearly not when the claims advisor says on the phone that customer relations have seen the photos and will put me in a position as per before the accident. Three days later your telling me your not responsible for anything other than 2 door seals. Over promise and under deliver. Good job calls are recorded! What are you going to do about the warranty issue now. The car is on finance and the dealership won’t take the car back in that state! Avoid LV and the cowboys who carried out the repairs - Just Car Clinic. Will be taking the matter to FOS. Reviewed on: 27th November 2018

Will do their best not to pay out

Tried to make a claim for rain damage during some *VERY* heavy rain I was told that because their records showed it hadn't rained "enough" during that day, that they wouldn't honor my claim, even though the torrential downpour made local news! Another disgraceful company that will always do their best to avoid paying out The lady answering the claims call was also exceptionally rude and patronizing. AVOID PS - Note to LV. Do NOT BOTHER replying to this saying something generic like "oh sorry to hear about this. Please email us at we-dont-care @ lv.com to discuss further" because realistically you don't care and that kind of reply is the biggest cop out ever. You have my records on your system... if you care about resolving this YOU CALL ME. Reviewed on: 12th November 2018

Would give no stars if I could

Would have given no stars if I could. I was just trying to help a friend who has a basic bank account pay for her car insurance. They would not take payment from me as the card is registered to a different address. This is discrimination against those who have less money than others. She has the cash, just not a credit card. Now, not only has she been discriminated against for being less well off than some, but she will have to pay more elsewhere! Reviewed on: 1st October 2018

Easy to use, multi car insurance

So easy to get insurance for both cars at the same time, and at a highly competitive price. Would definitely use again, as long as the price doesn't shoot up at renewal.... Reviewed on: 23rd September 2018

Great Service

Sorted out a no fault claim quickly and without any hassle! Reviewed on: 22nd September 2018

Lack of communication

I was in a no fault accident with a motorcyclist, who received a police caution resulting from the incident. My car was written off and after some chasing for the reason it was written off I received a settlement, less my excess. (one star awarded). From that moment and despite 3 email requests from me I have had no replies with information about the claim against the motorcyclist's insurance company. Reviewed on: 18th September 2018

No hassle apart from unnecessary paperwork

Had great quotes / prices from this company for the last few years. My only complaint was the insurer's bizarre request for extensive paperwork at renewal. Apparently it was a random computer check. It caused me unnecessary hassle and left me wanting to switch. Reviewed on: 17th September 2018

Best insurance cover for the most competitive price

I've had positive experiences with LV before; way back when the whole PPI scandal was just starting they contacted me to make me an offer. This year when insurance renewal time rolled around for my car they gave me by far the best quote. Reviewed on: 15th September 2018

Efficient

Efficient renewal every year. Clear documentation. Competitive prices. Reviewed on: 12th September 2018

Great customer service

LV offer a wide range of products and services. Their customer service is excellent. Website is easy to use. Reviewed on: 10th September 2018

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