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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.2 (316 reviews)

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4.06

Based on 316 reviews, last reviewed 27th May 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (316)

Good price and customer service

Answer calls quickly and solved my credit card payment problem very quickly. Reviewed on: 1st September 2019

Repeat purchase

Happy with last year’s quote and price this year is just as great. Reviewed on: 1st September 2019

They keep their promises

Have had to use LV for 2 claims now, both handled with speed and professionalism. Every time I’ve contacted their Customer Services I’ve been greeted with efficiency and first rate service. Reviewed on: 28th August 2019

Poor renewal

My renewal was 3 pence less than the year before, quotes from other insurance companies were a lot less. Reviewed on: 21st August 2019

Great support and resolution

When I was in a minor bump LV were great and supported me every step of the way to see my claim upheld - as I was totally without fault! - I wasn't out of pocket at all as a result! Really pleased - thanks LV! Reviewed on: 16th August 2019

A pleasure to do business with.

I have had a motor policy with LV for more years than I care to remember. I had to claim on one occasion when I was out of the country and the sea broke coastal defenses during a storm and flooded both my garage and my wife's car. There was no quibble with the settlement which was based upon the car's replacement value at the time. I have also had two windscreens replaced, again with no quibbles. LV do try to get me to auto renew my policy which I refuse to do as I am always offered a better quote when I telephone. Reviewed on: 7th August 2019

A unique style of serving customers

Friendly, well trained and efficient staff make the usual onerous task of dealing with car insurance, an absolute pleasure. Well done LV=. Reviewed on: 7th August 2019

Great value and very sympathetic

I broke my ankle in December 2018 and had to ring and advise I wanted a family friend added to my insurance as I couldn't drive. The advisor I spoke to was so helpful and patient, sorted everything out quickly for me. In January 2019 I received a delivery of flowers as I thought from someone I knew, However, when I read the attached card they were from LV, I cannot describe how happy that made me! It was such a lovely surprise and really cheered me up. Fantastic service, I always recommend LV. Good luck. Reviewed on: 7th August 2019

Car insurance explanations

Great understanding of customer service very polite and very helpful and thry explain their policies and procedures Reviewed on: 6th August 2019

Good service

Helpful on the phone, always get information to you quickly Reviewed on: 1st August 2019

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