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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.07 (332 reviews)

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4.07

Based on 332 reviews, last reviewed 7th Jul 2026

200% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

5

Good customer service easy to contact them, and reas... Good customer service easy to contact them, and reasonable price Reviewed on: 7th July 2026

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (332)

Car Insurance

Had a renewal quote which was more than last year, but i rang up and discussed the quote, after reducing my annual miles (due to current pandemic), i was able to add breakdown cover and reduce my renewal quote! Brilliant customer service, with good, sound advice and friendly customer service. Reviewed on: 13th July 2020

Helpful

Always very friendly and efficient Reviewed on: 8th July 2020

Gave me the cheapest deal for 2 years in a row!

Literally couldn’t find a better insurer! Gave me the cheapest insurance two years in a row haven’t once put it up when it came to renewing! I did an online comparison research and they were always the cheapest by miles! The customer service was always amazing too! Reviewed on: 30th June 2020

Quality cover at an affordable price

I've used LV for about 7 years now. The service is always excellent, no fuss or drama. I can tweek the cover whenever necessary, eg adding an extra driver mid year. When I've been without a car for a short time, the balance of my premium has been refunded and my NCB held for up to 2 years. I can review the cover annually and be given quotes for a selection of different add-ons with no bother. My cover is explained carefully and given instantly with an email to confirm. Everything can be arranged 9ver the phone. For the quality of cover the premiums are competitive. A great company, very reliable. Reviewed on: 23rd June 2020

True And Honest Insurance. Not Over The Top On Prices. Eager To Help You.

I Have Car Insurance Life Insurance And Home Insurance With L V. They Are Eager To Help With Any Problem Thank`s. Reviewed on: 23rd June 2020

Best

Best service and insurance very cheap . Reviewed on: 5th June 2020

Brilliant

5 star company in every way. Excellent customer service. Reviewed on: 3rd May 2020

Liars, liars, liars

We had car insurance with them for 7 years. We got a home insurance with them this year not knowing if we start it 2 days before the another expire then none of the insurance company will pay for us (which we found out is another lie too). So we called them and the guy who we talked to said he will just change the date on the insurance on the date. We got an email from them they cancelled the old policy and they will send the new one shortly. Hours later we still didn't get anything. Then we decided to sign into our account and there was a higher quote (and legal expenses wasn't even included in it). The guy didn't even mention we will have to go online and sign up for a new, more expensive contract, he just said he will change the date and he even wrote in the email we will get the new one (without doing anything from our side). So we called back the LV and for about 15 minutes talk on the phone they were still not able to fix the problem, and they tried to tell us we will have to pay for the more expensive new insurance even though it was their fault, because they lied to us. So next year when we will have our renewal date for our car insurance we will go to another insurance company with that too. Very very very bad customer service, You want us to pay for Your own fault. You should fire that customer service representative and train Your workers the right way. Oh and we wanted pet insurance with them also, but no way. Reviewed on: 4th December 2019

They've become too expensive

Been insuring the car with them for a number of years but they've hiked the price up again this year and enough is enough won't be renewing insurance, and rip off company don't value customer loyalty no wonder the FCA is taking action against company's like this . Reviewed on: 16th November 2019

LV Failings

I was pulled over by the police for having no insurance. I had in fact swapped my insurance from one family car to another. The insurance issued was a combination of the two registrations, I was told the insurance was for the correct make and model. I phoned and asked for breakdown facility to be added to my policy, I was told there was no need as I was covered by my membership to Civil Servants Motoring Club. I broke down, and was told that there was nothing against my vehicle registration, I contacted Boundless (New name for CSMC) to be told that I had to get LV to adjust my policy to include breakdown. I could pay £90 for the one off breakdown, but would have to take out a policy once the fault was repaired. Reviewed on: 5th November 2019

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