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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Insurer that Cares

5
Insured with PP for circa 6 years and during this period the service, care and response to dealing with claims has improved, year on year. Reviewed on: 24th July 2019

Good value & efficient

5
The price of the insurance is very reasonable, the excess is low and the service is very efficient. Reviewed on: 24th July 2019

Easy and friendly

5
Great to deal with even though we only had the policy for a few months. Reviewed on: 24th July 2019

Brilliant

3
No trouble with this company , easy to access and quick response to any queries!! Reviewed on: 24th July 2019

Excellent service

5
Excellent value for money. I feel my pet is a valued client. Reviewed on: 24th July 2019

Very friendly customer service.

5
I have had very good experience with Purely Pets. We had to make a claim and the process was straight forward and the communication via email and phone was efficient. I would recommend it. Reviewed on: 24th July 2019

Excellent service

5
No nonsense claim procedure and refunded payment quickly Reviewed on: 24th July 2019

Good value for money

5
Easy and accessible for all budgets Reviewed on: 24th July 2019

Excellent service

5
Friendly and efficient. Great benefits and excellent service Reviewed on: 24th July 2019

Value for money

5
I found purely pets are value and easy to understand everything is in understandable language Reviewed on: 24th July 2019

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