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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
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87%
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10%
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1%
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0%
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2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great value cover for your loved pet

5
This easy to access insurance provides brilliant levels of cover for most loved doggy pets. Reviewed on: 24th July 2019

Happy client

5
Staff very pleasent, always knowledgeable. Happy with service so far. Reviewed on: 24th July 2019

Best pet insurance company I have used in all the 40 odd years that I have been buying pet insurance

5
They pay up promptly for my clains which are ongoing for my 14year old dog and if I have a question to ask they are very helpful and sympathetic and don't keep me holding on in a long queue. Reviewed on: 24th July 2019

Good Service, Competitive Quotes

4
Not been with this company long, but service so far has been good, and the premium and excess.both reasonable for the cover quoted. Reviewed on: 24th July 2019

There when you need them

5
Took out a policy with them and within a few months of this my puppy needed a operation. They commicated with me in a timely, clear and understanding manner. They did not try shirk out of covering the vast majority of costs of the operation and as a result it took a lot of the worry off my shoulders and my puppy got the operation he required. He’s now back to full health! Reviewed on: 24th July 2019

Easy claim

5
Our dog became very poorly on a Sunday evening and needed 3 nights in the pet hospital. No quibble with the claim . Healthy pet happy owner ! Reviewed on: 24th July 2019

first class

5
Purely pets are so easy to deal with, they don't turn anything into a drama or make life difficult when you need to claim. They talk plainly and to the point, fantastic service for 6 years. Reviewed on: 24th July 2019

excellent customer service

5
had to claim for my cocker spaniel spoke to customer service who were very helpful. downloaded the claim form and it was sorted quickly and efficiently Reviewed on: 24th July 2019

First class service

5
Very competitive price and service when required was fantastic. Reviewed on: 24th July 2019

Amazing, caring, helpful staff.

5
I couldn't recommend purely pets more highly. They are a caring company who paid my vets fee without quibble when my pet needed help through his recent illness. Reviewed on: 24th July 2019

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