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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Fair price good cover

5
Easy to join, clear information on cover with choices to suit. No hassle and discount for second pet. Reviewed on: 24th July 2019

Hassle free claims

5
Fast settlement of claims with helpfull customer service Reviewed on: 24th July 2019

Super friendly and helpful

4
I got recommended to use Purely after my Mums dog got ill. They always do as they say and have been nothing but helpful. Makes the whole thing of paying insurance for most likely no reason a bit easier!! Highly recommend to anyone who has a furry friend they love! Reviewed on: 24th July 2019

Good value for money

5
Claim for in growing eyelashes. Was easy process Reviewed on: 24th July 2019

Great insurance

4
On this occasion I’ve not had to make a claim but previously they handled a claim for my sick pet very quickly and efficiently, therefore I was able to concentrate on my pet an not worry about the financial side. Reviewed on: 24th July 2019

Fantastic service

5
Hassle-free cover. I made a claim for my pet and I was kept fully updated with regards to the application and every query was answered with no doubts. Reviewed on: 24th July 2019

Fantastic service

5
I have been with Purely Pets for my two dogs for nearly three years now and the service is always excellent. They are pleasant, helpful and very quick at settling claims I would highly recommend them to anyone Reviewed on: 24th July 2019

Very good

5
Very good ---------------------------------------- Reviewed on: 24th July 2019

Really easy purchase and good level of cover

4
Easy to purchase / set up the policy - cover is great and price is the best I have seen. Reviewed on: 24th July 2019

Good insurance

4
Good insurance I would recommend Reviewed on: 24th July 2019

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