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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Purely Perfect

5
Purely Pets had everything that our dog Dexter wanted for his insurance and the price was right. If you haven’t insured your pet please make sure you do because a vets fees could break the bank. Purely Pets have the right insurance to suit your pocket. Reviewed on: 24th July 2019

Always helpful if called nothing seems to much trouble

5
Never had a claim but have had to call regarding home move vet move and it was dealt with in a quick and courtious manner polite helpful staff Reviewed on: 24th July 2019

Always fast and efficient

5
A very understanding and proactive insurance company. When I had a claim it was dealt with in a very timely fashion. Reviewed on: 24th July 2019

Very satisfied with pet cover

5
Very good cover for our pet and very good price Reviewed on: 24th July 2019

Easy pet insurance

5
I haven’t had to make a claim yet, but our dog’s insurance was quick and easy to set up and pay for. It is also completely paperless which is an added bonus! Reviewed on: 24th July 2019

Great service

5
Always quick to respond and provide details, also pays out quickly for my dogs treatment. Reviewed on: 24th July 2019

No hassle whatsoever....

5
I’ve used Purely Pets insurance for years. Unfortunately my cat ended up having to have an operation to remove his colon. He was under the local vet for over a month and Calder Pet Hospital in Dewsbury. He was also seen by the emergency overnight vet to remain monitored on a drip. Purely Pets where there 100%. There was no hassle or debating whether the cost should be paid. (I had this in the past with Tesco pet insurance about my dog who has unfortunately passed. Constant phone calls asking me the same questions over and over. They did nothing but hound me at a distressing time in my life) All vets involved with my cats colon problem were paid direct with no problem encountered whatsoever. The bills in total amounted to around £6000. Shadrack is now back to normal. Has a lovely life. This could have been a different story. My mind is at complete ease in terms of his healthcare because of Purely Pets insurance. I have recommended them to everyone and I will never go anywhere else to insure my future pets. Reviewed on: 24th July 2019

No Hassell Pet Insurance

5
You tried the rest now buy the best. Reviewed on: 24th July 2019

Hassle Free Pet Insurance

5
I fortunately haven't had the requirement to claim anything as yet, but it was extremely easy to set up the policy for Bailey (Golden Lab) and the cover provided along with the excess amount were key elements for choosing Purely Pets. Reviewed on: 24th July 2019

Great !

5
We have had pet insurance with purely pets for many years now , with 3 different dogs. The service has always been impeccable and we have never had a quibble over a claim. Reviewed on: 24th July 2019

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