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Purely Pets: Pet Insurance reviews

4.66
Based on 2,027 reviews, last reviewed 10th Apr 2025
100% increase in 5 star reviews
in the past 90 days
75% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

They always honoured our claims We had a policy that was risk share - 20% paid by us and 80% by purely pets. Our dog developed several illnesses including thyroid cancer and pancreas... Read more Reviewed on: 10th April 2025
John T's avatar
John T

Latest lowest rating:

1

SAVE YOUR MONEY - GO ELSEWHERE I pay £924 a year in premiums, NEVER CLAIMED before (he's 11). My dog had an Op was only £800 and they won't cover it as my pet didn't go for yearly c... Read more Reviewed on: 11th February 2025
gemma's avatar
gemma

About this product

Finding a comprehensive insurance policy to protect your pet is important. But, finding a reputable provider is equally as vital. We collect Purely Pets pet insurance reviews to help you make an informed decision about your next provider.

Purely Pets offers insurance policies for cats and dogs, with a multi-pet discount available too. Choose from a flexible range of cover options, with 15 different levels available with the Lifetime policy. Purely Pets has no ma
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Purely Pets Pet Insurance reviews (2027)

Review of the Purely Pets, Pet Insurance:

Ok by me

5
Does exactly what it does on the can Reviewed on: 6th October 2021

No nonsense - clear and cost efficient insurance

4
No nonsense - clear and cost efficient insurance Reviewed on: 23rd August 2024

John Wick Era

1
Let me tell you about this company. I have had a year plus ongoing complaint so much so I'm first name terms with the Escalations team. Anyway that aside. Monday morning 4am my beautiful dog takes a negative turn, I do what anyone would do which is call the vet, I rush to the out of hours vet which is half an hour away. By 5am I'm crying and being informed that she has heart failure and her lungs are full of fluid. The choices are to try and pain relief and do as much as the... Reviewed on: 14th February 2024

AVOID AT ALL COSTS, WILL WEASLE OUT OF PAYING

1
Had policy since 2015, THEY cancelled it in 2019 when the bank failed to move my direct debit over, as soon as I realised (the same month it was cancelled) I called to pay and reinstated a direct debit. They told me they would have to start a new policy but nothing would change, now I have huge vets bills for my dogs skin condition, hundreds of pounds every month, I thought it was about time I made a claim (1st ever claim). As there was a note on the vets history from 2016 menti... Reviewed on: 8th February 2024

They take too long to pay out for claims.

1
They take so long to pay out for claims. I sent my claim on 1st December and am being told that they generally take 4 weeks to settle. It is now 24th January! Every time I call I get told that I should hear in 3 days. There should be no problem in paying out as this is not an ongoing condition, it is for accidental injury. I would avoid this company at all costs. Reviewed on: 24th January 2024

Received my renewal and it had increased by £200.

1
Received my renewal and it had increased by £200. Rang to see if they were prepared to offer a better price. They weren’t advice was “ take it or leave it” obviously left it and got a better quote elsewhere. Never made a claim on my insurance so no justification in the massive increase. Reviewed on: 11th January 2024

Trying not to honour claim

1
The one star is only due to the politeness of staff. The company has decided to reject twice a vets bill of £3154.00. We have always been responsible pet owners. So we took our dog to the Vets at the end of 2022 due to a lump that came up and down on her knee. Vet looks at it and says monitor come back if it grows. We go back in 2023 and Vet decides to take aspirate etc. Ends up we need to have operation etc. sent claim in and rejected as the company claims it was a pre existi... Reviewed on: 30th November 2023

Disgusting do not use

1
Horrible experience I would not recommend to anyone Reviewed on: 8th November 2023

4 WEEKS STILL NO PAYMENT!

1
SHOCKING! 4 WEEKS AND STILL COUNTING TO GET PAID!! Should have checked the Pet Insurance Guide who rates them 2/5!!! I have had 5 rescue dogs over my lifetime and never experienced anything this bad. Portal online never gets updated, call centre staff are like robots and clearly THE SHAREHOLDERS like to hang onto the interest our large sums of money are making them Reviewed on: 26th September 2023

Scammers

1
Refused to pay me out when my cat died, keep well away from this company Reviewed on: 19th September 2023

To Award one star actually hurts

1
The whole company are a complete shambles They issue Various promises and e mails knowing they have no intention of paying your claim We feel that we have been conned after being told our claim is now unsuccessful after we have paid ourselves for our Dogs operation , Prior to being told we would be covered by one of there telephone advisors Please please be warned you are dealing with a heartless ruthless money making machine, who will go to extreme lengths to not paying your c... Reviewed on: 13th September 2023