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AA reviews

AA Logo
Rated Poor 2.36/5

AA reviews

Unverified business Last reviewed within 7 days
  • Fully digital service with no in-person branches
    Fully digital service with no in-person branches
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process
  • Offers video or telephone appointments
    Offers video or telephone appointments

Review summary

People rate this company as Poor based on 528 product reviews

Average score of 2.36/5
5 star
31%
4 star
13%
3 star
5%
2 star
2%
1 star
49%
Reviews for AA have trended negatively over the past 90 days

Latest positive rating

5.00/5

AA top company

Very competitive price wise ,easy to use site,helpful staff very good all round company.

{"display":"Peter W","full_name":"Peter W","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Car insurance
Peter W 16th April 2026

Latest negative rating

1.00/5

AA is synonymous to Ain’t Arriving

Avoid AA Breakdown Cover . Terrible Customer Service and Completely Contradictory Policies Avoid AA Breakdown Cover ,Terrible Customer Service and Completely Contradictory Policies I had... Avoid AA Breakdown Cover . Terrible Customer Service and Completely Contradictory Policies Avoid AA Breakdown Cover ,Terrible Customer Service and Completely Contradictory Policies I had an extremely frustrating experience with AA and would strongly warn others to think carefully before paying for their breakdown cover. My vehicle broke down and when I first contacted AA, they refused to help because they claimed my policy was still within the initial 24-hour exclusion period. Fine — that was their position at the time. No patrol attended, no diagnosis was carried out, no repair was attempted, and no recovery service was provided. However, after the 24-hour period had passed, I contacted them again asking for assistance. This time I was told it was now considered the “same fault” and that I would have to pay an additional £150. So let me get this straight: * The first breakdown supposedly “didn’t qualify” for service, * but AA still counted that refused call against me later as though they had already dealt with the issue. That makes absolutely no sense. To illustrate how unreasonable this logic is: 1) It is like an insurance company refusing to process a claim because the policy was not yet active, but later treating that rejected claim as though it had already been processed. 2) It is like calling the fire brigade and being told they cannot attend, but later being told they will not come because they have already dealt with the same fire. 3) It is like a hospital refusing to treat a patient but later claiming the patient has already received treatment for the same condition. 4) It is like a warranty company refusing a repair because the warranty had not yet started, but later refusing assistance again because the fault had already been reported. In each example, the contradiction is obvious: a company cannot refuse service while simultaneously counting the refused incident against the customer. Even worse, later I told them I was willing to pay the £150 at that point because I needed my car fixed urgently and would deal with the complaint separately later. Despite this, they STILL refused to provide the service I had already paid membership for. The customer service was horrible throughout. One supervisor in particular was dismissive, confrontational, and treated me as though I was trying to scam the system rather than being a genuine paying customer stranded with a broken-down vehicle. This whole experience showed me how large organisations twist rules and technicalities against their own customers instead of helping them. They happily take your money, but when you actually need assistance, they look for reasons not to provide it. I now have to arrange third-party recovery and repairs myself because AA refused to help. Be aware before taking out cover with AA. In my experience, this company has become a complete rip-off. Read more Read less

About AA

The AA was started in 1905 by four driving enthusiasts in London.

The AA’s full name is the Automobile Association. It started out with just 90 members but today has over 14 million and is the UK's largest motoring organisation. Whichever product you choose, you can manage it using the mobile app.

Alongside the breakdown cover they became most known for, the AA now offer finance and insurance products.

AA at a glance

Contact details

Social media

Reviews for AA

Showing 11 of 528 company reviews Last reviewed within 7 days

AA is synonymous to Ain’t Arriving

Breakdown cover 22nd May 2026

Avoid AA Breakdown Cover . Terrible Customer Service and Completely Contradictory Policies Avoid AA Breakdown Cover ,Terrible Customer Service and Completely Contradictory Policies I had... Avoid AA Breakdown Cover . Terrible Customer Service and Completely Contradictory Policies Avoid AA Breakdown Cover ,Terrible Customer Service and Completely Contradictory Policies I had an extremely frustrating experience with AA and would strongly warn others to think carefully before paying for their breakdown cover. My vehicle broke down and when I first contacted AA, they refused to help because they claimed my policy was still within the initial 24-hour exclusion period. Fine — that was their position at the time. No patrol attended, no diagnosis was carried out, no repair was attempted, and no recovery service was provided. However, after the 24-hour period had passed, I contacted them again asking for assistance. This time I was told it was now considered the “same fault” and that I would have to pay an additional £150. So let me get this straight: * The first breakdown supposedly “didn’t qualify” for service, * but AA still counted that refused call against me later as though they had already dealt with the issue. That makes absolutely no sense. To illustrate how unreasonable this logic is: 1) It is like an insurance company refusing to process a claim because the policy was not yet active, but later treating that rejected claim as though it had already been processed. 2) It is like calling the fire brigade and being told they cannot attend, but later being told they will not come because they have already dealt with the same fire. 3) It is like a hospital refusing to treat a patient but later claiming the patient has already received treatment for the same condition. 4) It is like a warranty company refusing a repair because the warranty had not yet started, but later refusing assistance again because the fault had already been reported. In each example, the contradiction is obvious: a company cannot refuse service while simultaneously counting the refused incident against the customer. Even worse, later I told them I was willing to pay the £150 at that point because I needed my car fixed urgently and would deal with the complaint separately later. Despite this, they STILL refused to provide the service I had already paid membership for. The customer service was horrible throughout. One supervisor in particular was dismissive, confrontational, and treated me as though I was trying to scam the system rather than being a genuine paying customer stranded with a broken-down vehicle. This whole experience showed me how large organisations twist rules and technicalities against their own customers instead of helping them. They happily take your money, but when you actually need assistance, they look for reasons not to provide it. I now have to arrange third-party recovery and repairs myself because AA refused to help. Be aware before taking out cover with AA. In my experience, this company has become a complete rip-off. Read more Read less

Rated Terrible 1.00/5
Read more product reviews

Will do anything possible to wiggle out of recoverin...

Breakdown cover 12th May 2026

Will do anything possible to wiggle out of recovering you Will do anything possible to get out of recovering you simply to keep their 'we... Will do anything possible to wiggle out of recovering you Will do anything possible to get out of recovering you simply to keep their 'we repair more cars at the side of the road' claim. My families experiences over the last couple of years have been: Wishbone snapped - will not help and left car in a dangerous position on the road because the road was bumpy (not potholes) so they meant the damage was an accident and not a breakdown Car running poorly - reset the codes and told to drive home and book it into the garage, broke down again a few hundred yards down the road, same problem but told they would not come back as it was another call to the same problem...even though it was only a couple of minutes later Recovery of a car with a gearbox issue - almost had to argue with the patrol man that it had broken down, was covered. He seemed to suggest that he didn't believe the car was mine even though I wanted it recovered to my home address. Broke down on the way home from purchasing a car, wouldn't attend or recover because we had only just purchased the car. I wouldn't pay for their service but it comes packaged in with my bank account so I am stuck with them. Customer service from their call center is non-existent, 'executive' customer services do not respond to emails and it comes from the top when I commented on the CEO's Linked In post with details of my experience, sent more details by PM as requested to be ignored by him! What hope is there for the rest of the operation when that is the service that Dean Keeling (CEO) believes is acceptable! If you do call them out then do not give them any more information than you need to! Read more Read less

Rated Terrible 1.00/5
Read more product reviews
  • 1.00/5

    Had no trouble doing travel insurance online but onc...

    Had no trouble doing travel insurance online but once I needed to ring with a childs existing illness type 1 diabetes to add to policy... Had no trouble doing travel insurance online but once I needed to ring with a childs existing illness type 1 diabetes to add to policy no one answered any phone number given to add existing illness or no emails answered which caused undue stress during our holiday. Read more Read less

  • 1.00/5

    I am extremely disappointed with AA's rigid and unfa...

    I am extremely disappointed with AA's rigid and unfair cancellation policy. I sold my car TODAY (6th May 2026) and requested to cancel my membership... I am extremely disappointed with AA's rigid and unfair cancellation policy. I sold my car TODAY (6th May 2026) and requested to cancel my membership immediately as I no longer own a vehicle. Even though I registered my car on the AA app, customer service (advisor Vivek) refused to cancel it immediately, claiming it is a "Personal Cover for me only". They are forcing me to fulfill a 30-day notice period, but instead of charging me for 30 days, they want to take a FULL monthly payment on 01/06/2026 and keep the cover active until 30/06/2026. This is nearly 55 days of forced charges for a service I don't need! This is a complete rip-off and unfair trading. I have called customer service and they just keep repeating "it's our policy". I have now cancelled my Direct Debit to stop this unauthorized charge. Absolute lack of empathy for customers. Avoid them! Read more Read less

  • 1.00/5

    DISGUSTING BAD COMPANY

    My son came to see from the highlands.van broke down on the motorway.after 5 hrs on the hard shoulder the AA man came out.recommended a... My son came to see from the highlands.van broke down on the motorway.after 5 hrs on the hard shoulder the AA man came out.recommended a mobile mechanic. A dodgy mobile mechanic who charged £550 for an injector that he didn't fit correctly.anorher breakdown.another AA man who who refused to tow my son.i got him towed home for £550.. the van was fixed at my local garage.so much damage caused by the mechanic cost was £900. He didn't even do the bolt for injector! 3 rd breakdown th AA man refused to tow.said 3rd party faulty repair! A lle!! The garage are a aware n will be taking legal action.this tow cost £800..The AA are liars robbers thieves they dont care about people. Only robbing vulnerable people in vulnerable n dangerous situations..The AA have had all my savings n my son's .DO NOT CHOOSE THE AA.worst awful company.out for money even lie for it.. Read more Read less

  • 5.00/5

    AA top company

    Very competitive price wise ,easy to use site,helpful staff very good all round company.

    {"display":"Peter W","full_name":"Peter W","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Peter W 16th April 2026
  • 1.00/5

    Absolutely terrible experience.

    Absolutely terrible experience. I had a business membership with them at around £24 a month, and when I actually needed them, they were nowhere to... Absolutely terrible experience. I had a business membership with them at around £24 a month, and when I actually needed them, they were nowhere to be found. On top of that, I was quoted nearly £400 just to recover my van, which is completely unreasonable considering I’d been paying monthly. Trying to cancel was even worse. You can’t get through to anyone on the phone — it asks for your policy number and then never connects you. Everything is pushed through chatbots, and it feels almost impossible to speak to a real person. When I finally did get through to an agent via live chat, they closed the conversation while I still had questions, which says everything about their customer service. To make things worse, even after cancelling, they still charge you for another month due to their “cancellation policy,” which just adds to the frustration. Overall, a very poor service — difficult to contact, unhelpful when needed, and frustrating to leave. I would never use this company again. Read more Read less

  • 5.00/5

    Fast and easy app to use, good customer service give...

    Fast and easy app to use, good customer service given throughout whole experience of breakdown which was sorted within the hour

    {"display":"Ginger","full_name":"Ginger","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Breakdown cover
    Ginger 24th March 2026
  • 1.00/5

    I'm still fuming about my experience with AA Recovery.

    I'm still fuming about my experience with AA Recovery. To recap, I was stranded at a service station all night and repeatedly lied to by... I'm still fuming about my experience with AA Recovery. To recap, I was stranded at a service station all night and repeatedly lied to by supposed recovery agents who claimed my rescue was on the way. Instead, they offered a taxi home and promised to collect and deliver my car the same day. It took 3 days for them to deliver it, and I had to resort to telling them there was medication in the car just to get them to take action. Given this nightmare, I've made the switch to RAC, who's proving to be a much more reliable and efficient service. Read more Read less

    {"display":"brian munaz","full_name":"brian munaz","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1349762.png"}}'s avatar
    Breakdown cover
    brian munaz 10th February 2026
  • 1.00/5

    Absolutely appalling experience.

    Absolutely appalling experience. My husband had a hospital app went to the car and the wheel valve was stuck and th tyre needed repressurising Couldn’t... Absolutely appalling experience. My husband had a hospital app went to the car and the wheel valve was stuck and th tyre needed repressurising Couldn’t do it so called the AA and told them the complete details. Told it was a minimum 3 hour wait. I explained we had a long awaited consultants appointment and would it be better to just get a taxi or could it be any sooner under the circumstances. Was told by Jatinder they would be with us within the hour as a priority and not to worry Didn’t arrive ended up missing our very important appointment. On calling spoke to Khai would stated they hadn’t upgraded to a priority they had just taken the details and failed to prioritise the call out. Also said we don’t deal with tyres so would only have towed you to a garage for repairs. It was a simple stuck valve On arrival they didn’t deal with it and just dropped us off at Kwik Fit Very upset with the callous way they handled our emergency and lied to us about prioritising the call. I put all the information down and they still didn’t advise me of the procedure regarding their ability to repair tyres apparently only punctures. They lied from the offset and misled me so I lost a very important appointment. They also had no knowledge of their recovery teams capabilities. See less Read more Read less

    {"display":"Michael","full_name":"Michael","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Breakdown cover
    Michael 4th February 2026
  • 4.00/5

    Not a bad price and good customer service

    Attempting to prove NCB was a pain, customer service team were good. Good cost to start, yet due to a claim from 2 years ago... Attempting to prove NCB was a pain, customer service team were good. Good cost to start, yet due to a claim from 2 years ago that was not our fault did not affect our NCB and did not alter the previous premium the AA uplifted the value of the new premium? Read more Read less

    {"display":"Daniel Lent","full_name":"Daniel Lent","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Daniel Lent 23rd January 2026

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