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AA reviews

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Rated Poor 2.43/5

AA reviews

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Last reviewed within 7 days

Review summary

People rate this company as Poor based on 483 product reviews

Average score of 2.43/5
5 star
31%
4 star
14%
3 star
5%
2 star
2%
1 star
48%

Latest positive rating

5/5

I cannot thank AA Roadside Assistance enough for the...

I cannot thank AA Roadside Assistance enough for their exceptional service during my recent breakdown. Driving from Devon to London early on a Saturday morning,... I cannot thank AA Roadside Assistance enough for their exceptional service during my recent breakdown. Driving from Devon to London early on a Saturday morning, my car unexpectedly failed me. To my amazement, an ambulance passing by stopped to ensure I was safe, soon followed by the police, who kindly looked after me until the AA arrived. Mark Hammond from the AA was my first hero. While, unfortunately, he couldn’t fix the issue on the spot, Mark’s professionalism shone through as he calmly explained the situation, arranged for a loader without delay, and advised me of the next steps. His quick thinking and reassurance were a huge comfort. Ryan, the loader driver, was equally fantastic. His expertise in handling my car was clear as he swiftly got it onto the loader. Understanding my predicament, Ryan went above and beyond—dropping me at the train station to ensure I could get to London, while also liaising with the garage to manage my car repairs. Although the car remains in Devon and still needs fixing, I now feel confident knowing that with my open return ticket, I’ll soon be back behind the wheel in the New Year. Breaking down is never pleasant, but the AA’s friendly and efficient support made all the difference. Mark and Ryan turned what could have been a stressful ordeal into a well-handled, reassuring experience. Thank you, AA Roadside Assistance—you were truly a lifesaver! Highly recommended for any motorist in need. Read more Read less

{"display":"Juliet F","full_name":"Juliet F","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Breakdown Cover
Juliet F 17th December 2024

Latest negative rating

1/5

After being involved in a non-fault accident, my exp...

After being involved in a non-fault accident, my experience with AA Insurance has gone far beyond poor customer service — it has become a case... After being involved in a non-fault accident, my experience with AA Insurance has gone far beyond poor customer service — it has become a case of potential consumer rights violations, data protection breaches, and failure to comply with basic principles of fair treatment. On 12 March 2025, AA Insurance issued me a written letter (sent via recorded delivery), confirming various forms of support. Among their offers were: • No excess payment • A suitable replacement vehicle delivered to me • Free pickup and delivery for repairs • A dedicated aftercare team • No impact on my No Claims Discount • No forms required, everything handled over the phone • A like-for-like replacement vehicle: specifically offering an AUDI RS7 TFSI V8 QUATTRO AUTO or equivalent, at no cost to me • £35.60 per day rental coverage if the exact model was not available • Vehicle repairs arranged at one of their approved garages, with warranty compliance Notably, this written offer did not include any statement that services were offered “without prejudice” or “not an admission of liability.” However, after I raised concerns regarding the contradictory handling of my case, AA responded via email by saying: “We offer services, such as hire, on a without prejudice basis to mitigate the claims costs, however this is not an admission of liability.” This is a retrospective justification that directly contradicts the initial letter — raising serious concerns about fairness and transparency. This Process Contradicts the Following Laws & Regulations: 1. Consumer Protection from Unfair Trading Regulations 2008 Section 5(2): “A commercial practice is unfair if it omits material information or presents it in a misleading way, affecting the consumer’s decision-making.” Comment: AA initially made clear promises, only to later alter the terms and revoke services. This constitutes misleading commercial conduct. 2. Consumer Rights Act 2015 Section 49 – Reasonable Care and Skill Section 50 – Binding Information Commitments made before or at the time of a contract are binding if relied upon. Comment: AA’s letter was clear, detailed, and specific. Their later denial of liability is incompatible with Section 50, which binds businesses to uphold the representations made. 3. FCA Principles for Businesses Principle 6 – Customers’ Interests Principle 7 – Communications with Clients Comment: Both principles require honesty and transparency. AA’s change of position and post-facto denial of responsibility violates these standards. 4. UK GDPR & Data Protection Act 2018 AA also admitted contacting my personal insurer without my consent — all while saying they were “awaiting further response from your insurer” and not offering any service. • Article 6(1)(a): Requires explicit consent to process personal data. • Article 5(1)(a) and (b): Lawfulness, fairness, and transparency in processing. • DPA 2018: Prohibits third-party data sharing without lawful justification. Comment: I invoked my rights under GDPR and requested a copy of any shared information. My request was ignored. Instead, I was told: “We have every right to contact your insurer, we don’t need your permission.” This raises serious data privacy concerns, and I have reported the matter to the Information Commissioner’s Office (ICO). Final Note: When I asked AA for further clarification regarding their abrupt reversal and denial of liability, I was told: “A new information came to light.” No explanation was ever provided Conclusion: • AA promised support, then withdrew it without cause or explanation. • They refused to let me clarify the status of my business-use vehicle. • My personal data may have been shared unlawfully. • They ignored my lawful Subject Access Requests. • They contradicted their own written commitments. This experience has been marked by inconsistency, opacity, and potentially unlawful practices. I am sharing this review to ensure others are fully aware before engaging with AA Insurance. Protect yourself — document everything, and seek legal guidance if needed. Read more Read less

About AA

AA insurance reviews can help you to find out what other AA insurance customers have to say about one of the UK's best known insurance providers. At Smart Money People, our mission is to increase trust and transparency in financial services and by reading and writing reviews, you can help this to happen!

AA at a glance

Reviews for AA

Showing 11 of 483 company reviews Last reviewed within 7 days

After being involved in a non-fault accident, my exp...

Car Insurance 22nd April 2025

After being involved in a non-fault accident, my experience with AA Insurance has gone far beyond poor customer service — it has become a case... After being involved in a non-fault accident, my experience with AA Insurance has gone far beyond poor customer service — it has become a case of potential consumer rights violations, data protection breaches, and failure to comply with basic principles of fair treatment. On 12 March 2025, AA Insurance issued me a written letter (sent via recorded delivery), confirming various forms of support. Among their offers were: • No excess payment • A suitable replacement vehicle delivered to me • Free pickup and delivery for repairs • A dedicated aftercare team • No impact on my No Claims Discount • No forms required, everything handled over the phone • A like-for-like replacement vehicle: specifically offering an AUDI RS7 TFSI V8 QUATTRO AUTO or equivalent, at no cost to me • £35.60 per day rental coverage if the exact model was not available • Vehicle repairs arranged at one of their approved garages, with warranty compliance Notably, this written offer did not include any statement that services were offered “without prejudice” or “not an admission of liability.” However, after I raised concerns regarding the contradictory handling of my case, AA responded via email by saying: “We offer services, such as hire, on a without prejudice basis to mitigate the claims costs, however this is not an admission of liability.” This is a retrospective justification that directly contradicts the initial letter — raising serious concerns about fairness and transparency. This Process Contradicts the Following Laws & Regulations: 1. Consumer Protection from Unfair Trading Regulations 2008 Section 5(2): “A commercial practice is unfair if it omits material information or presents it in a misleading way, affecting the consumer’s decision-making.” Comment: AA initially made clear promises, only to later alter the terms and revoke services. This constitutes misleading commercial conduct. 2. Consumer Rights Act 2015 Section 49 – Reasonable Care and Skill Section 50 – Binding Information Commitments made before or at the time of a contract are binding if relied upon. Comment: AA’s letter was clear, detailed, and specific. Their later denial of liability is incompatible with Section 50, which binds businesses to uphold the representations made. 3. FCA Principles for Businesses Principle 6 – Customers’ Interests Principle 7 – Communications with Clients Comment: Both principles require honesty and transparency. AA’s change of position and post-facto denial of responsibility violates these standards. 4. UK GDPR & Data Protection Act 2018 AA also admitted contacting my personal insurer without my consent — all while saying they were “awaiting further response from your insurer” and not offering any service. • Article 6(1)(a): Requires explicit consent to process personal data. • Article 5(1)(a) and (b): Lawfulness, fairness, and transparency in processing. • DPA 2018: Prohibits third-party data sharing without lawful justification. Comment: I invoked my rights under GDPR and requested a copy of any shared information. My request was ignored. Instead, I was told: “We have every right to contact your insurer, we don’t need your permission.” This raises serious data privacy concerns, and I have reported the matter to the Information Commissioner’s Office (ICO). Final Note: When I asked AA for further clarification regarding their abrupt reversal and denial of liability, I was told: “A new information came to light.” No explanation was ever provided Conclusion: • AA promised support, then withdrew it without cause or explanation. • They refused to let me clarify the status of my business-use vehicle. • My personal data may have been shared unlawfully. • They ignored my lawful Subject Access Requests. • They contradicted their own written commitments. This experience has been marked by inconsistency, opacity, and potentially unlawful practices. I am sharing this review to ensure others are fully aware before engaging with AA Insurance. Protect yourself — document everything, and seek legal guidance if needed. Read more Read less

Rated Terrible 1/5
Read more product reviews

Ongoing experiences with the insurer of the at-fault...

Home Insurance 20th April 2025

Ongoing experiences with the insurer of the at-fault driver. no clarity, no support, no fairness. After being involved in a non-fault accident, I contacted AA... Ongoing experiences with the insurer of the at-fault driver. no clarity, no support, no fairness. After being involved in a non-fault accident, I contacted AA Insurance to report the incident and request assistance. What followed was a deeply frustrating process filled with contradictions, a lack of communication, and zero transparency. Initially, I was asked whether I had “access to another vehicle,” which I reasonably understood to mean access to any personal or shared car (e.g., a sibling’s,friend’s vehicle or even could be neighbour’s vehicle) so I replied “no.” They provided a vehicle that did not match the agreement and left me dissatisfied, while leading me to believe it was only a temporary solution. Later, I was asked whether I have another vehicle, to which I answered honestly that I have a business van. Based on this, AA immediately withdrew all services without giving me a chance to explain or clarify anything. And the hire vehicle was taken away from me asap. The agent used the exact words: “We retract all services immediately.” I tried several times to talk that the business van is not suitable for personal or family use, but I was cut off, ignored, and completely dismissed. Even the call recording proves this — I can be clearly heard saying: “listen to me,” “I want to talk,” “Stop being clever, I want to talk,” “Ok you understand me but I still want to talk,” and “Why did you call me if you’re not going to listen?” But yet the agent cut me off all the time. The agent’s decision to treat my business van as an alternative vehicle, without giving me any opportunity to explain, has left me without a car since the date (10/03/2025) of the accident and has had a significant impact on my daily social life and has resulted in both financial loss and emotional hardship for me. As anyone working in the insurance industry should know, a business van is neither legally nor practically an alternative to a personal vehicle, and it comes with restrictions for private use. •Was the agent unaware of this? •Was the agent indifferent to the inconvenience and distress this caused me? •Did the agent simply not care about my situation? •Did the agent make this cancellation decision personally? •If I had told the agent that I owned an electric scooter, would they have considered it an alternative means of transport and still decided to “retract all the services”? •Did the agent record in the system that I have a business van, or did the agent noted it as an alternative vehicle — as the basis for the “we retract all the services” decision? The call recordings clearly confirm this unfair treatment — I was not allowed to speak, explain, or clarify. I was silenced before I was even heard. No fair opportunity was given to explain the nature of the van or why it couldn’t be used as a personal alternative. In legal terms, denying a customer the right to be heard violates the fundamental principle of natural justice — audi alteram partem. Not only did the agent refuse to listen to me, but I was also firmly and insistently pushed toward using my own insurance. What’s worse; later, AA claimed that I voluntarily refused their services and declined the arranged inspection — a claim that is completely contradicted by the actual call recording. This was not just poor customer service. It was a complete breakdown of fairness, clarity, and responsibility — handled in a way that created avoidable stress and disruption during a time when support should have been provided. The email I sent to clarify this issue and request an explanation regarding the conduct of the AA agent was left unanswered and completely ignored. I will continue to share my experiences throughout this process to help others be cautious when dealing with this insurer. I wish I could give a zero star or even less. Read more Read less

Rated Terrible 1/5
Read more product reviews
  • 1/5

    Disappointing Experience with AA Insurance Caution...

    Disappointing Experience with AA Insurance – Caution Advised On 10 March 2025, I was involved in a car accident where the other driver admitted fault,... Disappointing Experience with AA Insurance – Caution Advised On 10 March 2025, I was involved in a car accident where the other driver admitted fault, and the incident was reported to their insurer, AA Insurance. Subsequently, I encountered significant issues regarding the provision of a replacement vehicle. My vehicle falls under the P8 category, and I was presented with two options: 1. Accept a P4 category vehicle along with a £200 payment. 2. Receive a P8 category vehicle equivalent to my own. I chose the second option, opting for a vehicle comparable to mine. However, AA Insurance later claimed that I had agreed to the first option, which was not the case. This misunderstanding led to a dispute, and as a result, all services related to my claim were halted. Since the date of the accident, I have faced considerable inconvenience and distress. I am actively exploring all legal avenues to address this situation. For those considering AA Insurance or dealing with them due to an incident, I strongly recommend the following: • Do not rely solely on verbal agreements. • Request written confirmation for all communications and agreements. • If possible, record phone conversations using your personal device, ensuring you inform the other party of the recording.  This advice also extends to interactions with AX, the car rental company affiliated with AA Insurance. In summary, I advise exercising caution when dealing with AA Insurance and ensuring all communications are well-documented to prevent potential disputes. Read more Read less

  • 1/5

    Shocking experience.

    Shocking experience. Major water leak into the kitchen from exterior pipe, water dripping in. AA sent rude aggressive surveyor who said no claim as property... Shocking experience. Major water leak into the kitchen from exterior pipe, water dripping in. AA sent rude aggressive surveyor who said no claim as property was old and in poor condition. Call centre made compensation payment to us due to conduct of surveyor. when we complained. Avoid if you value quality service and professional polite surveyors. Read more Read less

    {"display":"Steven","full_name":"Steven","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home Insurance
    Steven 27th March 2025
  • 1/5

    Nightmare to cancel

    Service was good when I needed, however, the price increased a lot and I have an offer for a half price with RAC. Trying to... Service was good when I needed, however, the price increased a lot and I have an offer for a half price with RAC. Trying to cancel it has been a nightmare. NOT RECCOMMEND Read more Read less

    {"display":"Nat C","full_name":"Nat C","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Breakdown Cover
    Nat C 13th February 2025
  • 1/5

    TERRIBLE SERVICE DID NOT PROVIDE SERVICE PAID FOR!

    Called for breakdown 1845, informed help would be there in the hour. Two females in the vehicle,one 88 years old and freezing cold. Dark and... Called for breakdown 1845, informed help would be there in the hour. Two females in the vehicle,one 88 years old and freezing cold. Dark and raining. Numerous text messages informing of delayed attendance the last up date was for 2150 estimated time to arrive!! Had to call a taxi to get my mother home as very frail and had to leave the car in situ. Absolutely disgusting service. Go to Greenflag if you want a professional service. Could not even get through to call centre to speak to anyone. Read more Read less

    {"display":"SuziB","full_name":"SuziB","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Breakdown Cover
    SuziB 21st January 2025
  • 1/5

    Aa have let me down and hampered my work

    I have been waiting for my van to be recovered from Manchester back to Liverpool since the Aa mechanic placed an order for one at... I have been waiting for my van to be recovered from Manchester back to Liverpool since the Aa mechanic placed an order for one at 1pm yesterday . The wheel bearing has disintegrated, and the vehicle is un- drivable. I was initially told that I would be recovered within 90 minutes. I had no word from anyone, so called the Aa, only to be told eta 4.30 pm. When no one showed up at 4.30pm, I called back, and was told that Mansfield recovery were too busy, and couldn’t give me an eta. Obviously, this was very upsetting for me, as I had been waiting since 10.30 am. It was now dark, raining and the road I was on isn’t a safe place to be at night. The Aa operator then offered to call me a taxi back to Liverpool, with the promise that, if I left my keys in the wheel arch of the van, then the Mansfield recovery truck would collect my van later that evening, and deliver it to my mechanic in liverpool. This I agreed to, as I needed to load up another vehicle for work in Manchester the next day. My van still hasn’t been recovered for me, and my mechanic had moved other jobs, so that he could fix my vehicle today, ready for me to work with tomorrow. Mansfield quite clearly don’t see Aa customers as a priority…… and the Aa operator couldn’t find anyone else to recover my van either. Which begs the question, what am I paying for? I was told I had upgrade my cover yesterday from gold membership, to cover the transit as a business vehicle. I was charged £107, only to be treated appallingly. This has caused me a great deal of stress. I have been left worrying that my van could get vandalised or stolen….. the keys are in the wheel arch, as the operator suggested. If something bad happens to my van, because the Aa hasn’t recovered it, who will be liable. I am now going to have to use another smaller van, and make two trips tomorrow…. This has messed me around, and so I would like to know how the Aa think this is a good way to treat loyal Customers? Definitely going to leave them asap, after pursuing them legally. I’m now told they will recover it at 9.15 tomorrow, but I’m not holding my breath… They have lost another loyal customer…… Read more Read less

    {"display":"Malcolm s","full_name":"Malcolm s","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Breakdown Cover
    Malcolm s 21st January 2025
  • 1/5

    Cancelled my insurance and then charged me because t...

    Cancelled my insurance and then charged me because there incompetent admin team didnt cancel it on the right date !!!!!

    {"display":"Debbie b","full_name":"Debbie b","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car Insurance
    Debbie b 20th January 2025
  • 1/5

    AA car insurance expensive and rubbish

    On September 23rd last year I drove through some flood water on my way to our daughters house, I drove slowly, I had no choice... On September 23rd last year I drove through some flood water on my way to our daughters house, I drove slowly, I had no choice because of cars behind me etc. Driving through the flood water caused my power steering to fail, a light comes on the dashboard warning you do not drive, I made it to my daughters house and I called the AA recovery and they sent one of their engineers to diagnose the fault which he did using his diagnostic equipment, I also rang the AA insurance line to make them aware, they said no problem it would be covered and promptly arranged a courtesy car. Over the next 3 or 3 weeks they attempted to find a garage to look at my car and they failed to do this, the garages they were sending me to were body repair garages. In the end they asked me if I could find someone, i rang a couple of Audi dealers and even got my car recovered to one of them but when their director heard it was being paid by the AA insurance he told me to collect the car because they took too long to pay and he didn’t want to deal with them. So after about 5 weeks the AA insurance sent an independent assessor, who was obviously used to looking at collision damaged cars because all he did was take a photo of the sides, front and back of my car, then he checked the tyre tread depths before opening and closing the bonnet. He then started my car and of course this warning light came on “power steering failure” He then told me what I already know that it was a power steering failure. He then said he’d seen this before water getting into the steering rack and as my car was 8 years old this had probably been building up over time until I went through the flood water and pushed it over the edge. He wrote this in his report to the AA and they promptly took my courtesy car back and said my car wasn’t covered as this was fair wear and tear. I’ve since contacted Audi main head office and they’ve confirmed there’s no such history of this as a fault on the Audi A5 car. The AA insurance are still adamant that I’m not covered, based on this assessors theory. I am not happy at all with their service to me. I’ve e just had a reply from AA car insurance saying “ sorry to hear about my experience give the claims team a call to see if they can help,” unfortunately I’ve been in touch with them for the last 3 months and they are still adamant that are not going to be held responsible for my repair even though I’ve been in touch with Audi themselves and they refute the independent assessors claim that this is a know fault that builds up over years, and he did all that without looking at anything, they did reply suggesting I talk to customer care to resolve this but unfortunately I’ve already done this and they have dismissed my claim again Read more Read less

    {"display":"Colin Firth","full_name":"Colin Firth","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car Insurance
    Colin Firth 13th January 2025
  • 1/5

    Thieving company - steer well clear!!

    When you take out a policy they automatically select you far auto renewal, apparently its your responsibility to request that it doesn't. in my case... When you take out a policy they automatically select you far auto renewal, apparently its your responsibility to request that it doesn't. in my case they renewed & i wrongly expected them to charge a fair price so i didn't check the renewal doc that they emailed. It wasn't until i saw the direct debit coming out at 3 x the previous years that i realised that they had increased the cost of my policy by £300. i then called to complain & they said that because the 14 day cooling off period had expired there was nothing they could do. I then told them to cancel the policy & to do so they said it would cost me £175 in admin fees. I will be complaining & taking to the ombudsmen if not resolved but my advice would be to steer clear of this thieving company Read more Read less

    {"display":"Mr H","full_name":"Mr H","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home Insurance
    Mr H 18th December 2024
  • 5/5

    I cannot thank AA Roadside Assistance enough for the...

    I cannot thank AA Roadside Assistance enough for their exceptional service during my recent breakdown. Driving from Devon to London early on a Saturday morning,... I cannot thank AA Roadside Assistance enough for their exceptional service during my recent breakdown. Driving from Devon to London early on a Saturday morning, my car unexpectedly failed me. To my amazement, an ambulance passing by stopped to ensure I was safe, soon followed by the police, who kindly looked after me until the AA arrived. Mark Hammond from the AA was my first hero. While, unfortunately, he couldn’t fix the issue on the spot, Mark’s professionalism shone through as he calmly explained the situation, arranged for a loader without delay, and advised me of the next steps. His quick thinking and reassurance were a huge comfort. Ryan, the loader driver, was equally fantastic. His expertise in handling my car was clear as he swiftly got it onto the loader. Understanding my predicament, Ryan went above and beyond—dropping me at the train station to ensure I could get to London, while also liaising with the garage to manage my car repairs. Although the car remains in Devon and still needs fixing, I now feel confident knowing that with my open return ticket, I’ll soon be back behind the wheel in the New Year. Breaking down is never pleasant, but the AA’s friendly and efficient support made all the difference. Mark and Ryan turned what could have been a stressful ordeal into a well-handled, reassuring experience. Thank you, AA Roadside Assistance—you were truly a lifesaver! Highly recommended for any motorist in need. Read more Read less

    {"display":"Juliet F","full_name":"Juliet F","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Breakdown Cover
    Juliet F 17th December 2024

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