AA reviews

AA reviews
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Review summary
People rate this company as Poor based on 483 product reviews
Latest positive rating
I cannot thank AA Roadside Assistance enough for the...
I cannot thank AA Roadside Assistance enough for their exceptional service during my recent breakdown. Driving from Devon to London early on a Saturday morning,... I cannot thank AA Roadside Assistance enough for their exceptional service during my recent breakdown. Driving from Devon to London early on a Saturday morning, my car unexpectedly failed me. To my amazement, an ambulance passing by stopped to ensure I was safe, soon followed by the police, who kindly looked after me until the AA arrived. Mark Hammond from the AA was my first hero. While, unfortunately, he couldn’t fix the issue on the spot, Mark’s professionalism shone through as he calmly explained the situation, arranged for a loader without delay, and advised me of the next steps. His quick thinking and reassurance were a huge comfort. Ryan, the loader driver, was equally fantastic. His expertise in handling my car was clear as he swiftly got it onto the loader. Understanding my predicament, Ryan went above and beyond—dropping me at the train station to ensure I could get to London, while also liaising with the garage to manage my car repairs. Although the car remains in Devon and still needs fixing, I now feel confident knowing that with my open return ticket, I’ll soon be back behind the wheel in the New Year. Breaking down is never pleasant, but the AA’s friendly and efficient support made all the difference. Mark and Ryan turned what could have been a stressful ordeal into a well-handled, reassuring experience. Thank you, AA Roadside Assistance—you were truly a lifesaver! Highly recommended for any motorist in need. Read more Read less

Latest negative rating
After being involved in a non-fault accident, my exp...
After being involved in a non-fault accident, my experience with AA Insurance has gone far beyond poor customer service — it has become a case... After being involved in a non-fault accident, my experience with AA Insurance has gone far beyond poor customer service — it has become a case of potential consumer rights violations, data protection breaches, and failure to comply with basic principles of fair treatment. On 12 March 2025, AA Insurance issued me a written letter (sent via recorded delivery), confirming various forms of support. Among their offers were: • No excess payment • A suitable replacement vehicle delivered to me • Free pickup and delivery for repairs • A dedicated aftercare team • No impact on my No Claims Discount • No forms required, everything handled over the phone • A like-for-like replacement vehicle: specifically offering an AUDI RS7 TFSI V8 QUATTRO AUTO or equivalent, at no cost to me • £35.60 per day rental coverage if the exact model was not available • Vehicle repairs arranged at one of their approved garages, with warranty compliance Notably, this written offer did not include any statement that services were offered “without prejudice” or “not an admission of liability.” However, after I raised concerns regarding the contradictory handling of my case, AA responded via email by saying: “We offer services, such as hire, on a without prejudice basis to mitigate the claims costs, however this is not an admission of liability.” This is a retrospective justification that directly contradicts the initial letter — raising serious concerns about fairness and transparency. This Process Contradicts the Following Laws & Regulations: 1. Consumer Protection from Unfair Trading Regulations 2008 Section 5(2): “A commercial practice is unfair if it omits material information or presents it in a misleading way, affecting the consumer’s decision-making.” Comment: AA initially made clear promises, only to later alter the terms and revoke services. This constitutes misleading commercial conduct. 2. Consumer Rights Act 2015 Section 49 – Reasonable Care and Skill Section 50 – Binding Information Commitments made before or at the time of a contract are binding if relied upon. Comment: AA’s letter was clear, detailed, and specific. Their later denial of liability is incompatible with Section 50, which binds businesses to uphold the representations made. 3. FCA Principles for Businesses Principle 6 – Customers’ Interests Principle 7 – Communications with Clients Comment: Both principles require honesty and transparency. AA’s change of position and post-facto denial of responsibility violates these standards. 4. UK GDPR & Data Protection Act 2018 AA also admitted contacting my personal insurer without my consent — all while saying they were “awaiting further response from your insurer” and not offering any service. • Article 6(1)(a): Requires explicit consent to process personal data. • Article 5(1)(a) and (b): Lawfulness, fairness, and transparency in processing. • DPA 2018: Prohibits third-party data sharing without lawful justification. Comment: I invoked my rights under GDPR and requested a copy of any shared information. My request was ignored. Instead, I was told: “We have every right to contact your insurer, we don’t need your permission.” This raises serious data privacy concerns, and I have reported the matter to the Information Commissioner’s Office (ICO). Final Note: When I asked AA for further clarification regarding their abrupt reversal and denial of liability, I was told: “A new information came to light.” No explanation was ever provided Conclusion: • AA promised support, then withdrew it without cause or explanation. • They refused to let me clarify the status of my business-use vehicle. • My personal data may have been shared unlawfully. • They ignored my lawful Subject Access Requests. • They contradicted their own written commitments. This experience has been marked by inconsistency, opacity, and potentially unlawful practices. I am sharing this review to ensure others are fully aware before engaging with AA Insurance. Protect yourself — document everything, and seek legal guidance if needed. Read more Read less

About AA
AA insurance reviews can help you to find out what other AA insurance customers have to say about one of the UK's best known insurance providers. At Smart Money People, our mission is to increase trust and transparency in financial services and by reading and writing reviews, you can help this to happen!
AA at a glance
Reviews for AA
Showing 11 of 483 company reviews • Last reviewed within 7 days
After being involved in a non-fault accident, my exp...
After being involved in a non-fault accident, my experience with AA Insurance has gone far beyond poor customer service — it has become a case... After being involved in a non-fault accident, my experience with AA Insurance has gone far beyond poor customer service — it has become a case of potential consumer rights violations, data protection breaches, and failure to comply with basic principles of fair treatment. On 12 March 2025, AA Insurance issued me a written letter (sent via recorded delivery), confirming various forms of support. Among their offers were: • No excess payment • A suitable replacement vehicle delivered to me • Free pickup and delivery for repairs • A dedicated aftercare team • No impact on my No Claims Discount • No forms required, everything handled over the phone • A like-for-like replacement vehicle: specifically offering an AUDI RS7 TFSI V8 QUATTRO AUTO or equivalent, at no cost to me • £35.60 per day rental coverage if the exact model was not available • Vehicle repairs arranged at one of their approved garages, with warranty compliance Notably, this written offer did not include any statement that services were offered “without prejudice” or “not an admission of liability.” However, after I raised concerns regarding the contradictory handling of my case, AA responded via email by saying: “We offer services, such as hire, on a without prejudice basis to mitigate the claims costs, however this is not an admission of liability.” This is a retrospective justification that directly contradicts the initial letter — raising serious concerns about fairness and transparency. This Process Contradicts the Following Laws & Regulations: 1. Consumer Protection from Unfair Trading Regulations 2008 Section 5(2): “A commercial practice is unfair if it omits material information or presents it in a misleading way, affecting the consumer’s decision-making.” Comment: AA initially made clear promises, only to later alter the terms and revoke services. This constitutes misleading commercial conduct. 2. Consumer Rights Act 2015 Section 49 – Reasonable Care and Skill Section 50 – Binding Information Commitments made before or at the time of a contract are binding if relied upon. Comment: AA’s letter was clear, detailed, and specific. Their later denial of liability is incompatible with Section 50, which binds businesses to uphold the representations made. 3. FCA Principles for Businesses Principle 6 – Customers’ Interests Principle 7 – Communications with Clients Comment: Both principles require honesty and transparency. AA’s change of position and post-facto denial of responsibility violates these standards. 4. UK GDPR & Data Protection Act 2018 AA also admitted contacting my personal insurer without my consent — all while saying they were “awaiting further response from your insurer” and not offering any service. • Article 6(1)(a): Requires explicit consent to process personal data. • Article 5(1)(a) and (b): Lawfulness, fairness, and transparency in processing. • DPA 2018: Prohibits third-party data sharing without lawful justification. Comment: I invoked my rights under GDPR and requested a copy of any shared information. My request was ignored. Instead, I was told: “We have every right to contact your insurer, we don’t need your permission.” This raises serious data privacy concerns, and I have reported the matter to the Information Commissioner’s Office (ICO). Final Note: When I asked AA for further clarification regarding their abrupt reversal and denial of liability, I was told: “A new information came to light.” No explanation was ever provided Conclusion: • AA promised support, then withdrew it without cause or explanation. • They refused to let me clarify the status of my business-use vehicle. • My personal data may have been shared unlawfully. • They ignored my lawful Subject Access Requests. • They contradicted their own written commitments. This experience has been marked by inconsistency, opacity, and potentially unlawful practices. I am sharing this review to ensure others are fully aware before engaging with AA Insurance. Protect yourself — document everything, and seek legal guidance if needed. Read more Read less
Ongoing experiences with the insurer of the at-fault...
Ongoing experiences with the insurer of the at-fault driver. no clarity, no support, no fairness. After being involved in a non-fault accident, I contacted AA... Ongoing experiences with the insurer of the at-fault driver. no clarity, no support, no fairness. After being involved in a non-fault accident, I contacted AA Insurance to report the incident and request assistance. What followed was a deeply frustrating process filled with contradictions, a lack of communication, and zero transparency. Initially, I was asked whether I had “access to another vehicle,” which I reasonably understood to mean access to any personal or shared car (e.g., a sibling’s,friend’s vehicle or even could be neighbour’s vehicle) so I replied “no.” They provided a vehicle that did not match the agreement and left me dissatisfied, while leading me to believe it was only a temporary solution. Later, I was asked whether I have another vehicle, to which I answered honestly that I have a business van. Based on this, AA immediately withdrew all services without giving me a chance to explain or clarify anything. And the hire vehicle was taken away from me asap. The agent used the exact words: “We retract all services immediately.” I tried several times to talk that the business van is not suitable for personal or family use, but I was cut off, ignored, and completely dismissed. Even the call recording proves this — I can be clearly heard saying: “listen to me,” “I want to talk,” “Stop being clever, I want to talk,” “Ok you understand me but I still want to talk,” and “Why did you call me if you’re not going to listen?” But yet the agent cut me off all the time. The agent’s decision to treat my business van as an alternative vehicle, without giving me any opportunity to explain, has left me without a car since the date (10/03/2025) of the accident and has had a significant impact on my daily social life and has resulted in both financial loss and emotional hardship for me. As anyone working in the insurance industry should know, a business van is neither legally nor practically an alternative to a personal vehicle, and it comes with restrictions for private use. •Was the agent unaware of this? •Was the agent indifferent to the inconvenience and distress this caused me? •Did the agent simply not care about my situation? •Did the agent make this cancellation decision personally? •If I had told the agent that I owned an electric scooter, would they have considered it an alternative means of transport and still decided to “retract all the services”? •Did the agent record in the system that I have a business van, or did the agent noted it as an alternative vehicle — as the basis for the “we retract all the services” decision? The call recordings clearly confirm this unfair treatment — I was not allowed to speak, explain, or clarify. I was silenced before I was even heard. No fair opportunity was given to explain the nature of the van or why it couldn’t be used as a personal alternative. In legal terms, denying a customer the right to be heard violates the fundamental principle of natural justice — audi alteram partem. Not only did the agent refuse to listen to me, but I was also firmly and insistently pushed toward using my own insurance. What’s worse; later, AA claimed that I voluntarily refused their services and declined the arranged inspection — a claim that is completely contradicted by the actual call recording. This was not just poor customer service. It was a complete breakdown of fairness, clarity, and responsibility — handled in a way that created avoidable stress and disruption during a time when support should have been provided. The email I sent to clarify this issue and request an explanation regarding the conduct of the AA agent was left unanswered and completely ignored. I will continue to share my experiences throughout this process to help others be cautious when dealing with this insurer. I wish I could give a zero star or even less. Read more Read less
Products from AA
Breakdown Cover
by AALike many drivers, breaking down is not something we want to think about! But when it happens, You'll be thankful that you're with a good breakdown cover provider. That's were...
Breakdown Cover
by AALike many drivers, breaking down is not something we want to think about! But when it happens, You'll be thankful that you're with a good breakdown cover provider. That's were...
Car Insurance
by AAAre you looking for your next car insurance provider? Check out the customer reviews on Smart Money People to make an informed decision about your next provider. We collect AA...
Car Insurance
by AAAre you looking for your next car insurance provider? Check out the customer reviews on Smart Money People to make an informed decision about your next provider. We collect AA...
Home Insurance
by AAProtecting your home and its contents with a robust insurance policy is vital. Finding the right insurer for your needs is equally as important. We collect AA home insurance reviews...
Home Insurance
by AAProtecting your home and its contents with a robust insurance policy is vital. Finding the right insurer for your needs is equally as important. We collect AA home insurance reviews...
Personal Loan
by AAAA personal loan reviews on Smart Money People are honest reviews. If you're trying to determine whether this is the right personal loan for you, reading our AA personal loan...
Personal Loan
by AAAA personal loan reviews on Smart Money People are honest reviews. If you're trying to determine whether this is the right personal loan for you, reading our AA personal loan...
Balance Transfer Credit Card
by AAAA Balance Transfer Credit Card reviews can help you to find out about the pros and cons of the Balance Transfer Credit Card credit card. What kind of features do...
Balance Transfer Credit Card
by AAAA Balance Transfer Credit Card reviews can help you to find out about the pros and cons of the Balance Transfer Credit Card credit card. What kind of features do...
Travel Insurance
by AADo you buy travel insurance before going abroad? There are hundreds of different travel insurance policies on the market, all designed to help you stay protected while travelling...and giving you...
Travel Insurance
by AADo you buy travel insurance before going abroad? There are hundreds of different travel insurance policies on the market, all designed to help you stay protected while travelling...and giving you...
Internet Extra
by AAAA savings reviews can help you to find out more about life at AA. How easy is it to contact AA? And how friendly are they? Our AA savings reviews...
Internet Extra
by AAAA savings reviews can help you to find out more about life at AA. How easy is it to contact AA? And how friendly are they? Our AA savings reviews...
Caravan Insurance
by AAThe AA is a British motoring institution that also offer Caravan Insurance. For many caravan owners, getting the right cover in place is really important, which is why you can...
Caravan Insurance
by AAThe AA is a British motoring institution that also offer Caravan Insurance. For many caravan owners, getting the right cover in place is really important, which is why you can...
Car Loans
by AAAA also offers car loans. If you've got experience with this company, then why not share your own review here today!
Car Loans
by AAAA also offers car loans. If you've got experience with this company, then why not share your own review here today!
Rewards Credit Card
by AAAA Rewards Credit Card reviews can help you to find out about the pros and cons of the Rewards Credit Card credit card. What kind of features do AA customers...
Rewards Credit Card
by AAAA Rewards Credit Card reviews can help you to find out about the pros and cons of the Rewards Credit Card credit card. What kind of features do AA customers...
Fixed Rate ISA
by AAAA ISA reviews from our Smart Money People can help you to give you the inside track on what having an ISA with AA is really like. Oh, and if...
Fixed Rate ISA
by AAAA ISA reviews from our Smart Money People can help you to give you the inside track on what having an ISA with AA is really like. Oh, and if...
Pet Insurance
by AAAA offer pet insurance policies designed to help keep your beloved pet safe and sound. With pet owners understandably wanting to make sure that they choose the best pet insurance...
Pet Insurance
by AAAA offer pet insurance policies designed to help keep your beloved pet safe and sound. With pet owners understandably wanting to make sure that they choose the best pet insurance...
Motorbike Insurance
by AAAA motorbike insurance reviews can help motorcyclists like you to find the best motorbike insurance provider. Take a look at our AA motorbike insurance reviews to find out what being...
Motorbike Insurance
by AAAA motorbike insurance reviews can help motorcyclists like you to find the best motorbike insurance provider. Take a look at our AA motorbike insurance reviews to find out what being...
Travel Money
by AABefore we go off on our holiday, there's always a last minute dash for some travel money! With more and more options available, it really does pay to do a...
Travel Money
by AABefore we go off on our holiday, there's always a last minute dash for some travel money! With more and more options available, it really does pay to do a...
Business Insurance
by AAAA business insurance reviews can help you to find out what other businesses think about having an insurance policy with AA is like. How easy to understand are the policy...
Business Insurance
by AAAA business insurance reviews can help you to find out what other businesses think about having an insurance policy with AA is like. How easy to understand are the policy...
Fixed Rate Savings
by AAAA savings reviews can help you to find out more about life at AA. How easy is it to contact AA? And how friendly are they? Our AA savings reviews...
Fixed Rate Savings
by AAAA savings reviews can help you to find out more about life at AA. How easy is it to contact AA? And how friendly are they? Our AA savings reviews...
Private Health Insurance
by AAAA health insurance reviews can help to you to get the inside track on life as a AA health insurance customer before you take out a policy. Making sure that...
Private Health Insurance
by AAAA health insurance reviews can help to you to get the inside track on life as a AA health insurance customer before you take out a policy. Making sure that...
Life Insurance
by AADo you want to find out what life as a AA life insurance customer is like? Now you can! Read AA life insurance reviews at Smart Money People to find...
Life Insurance
by AADo you want to find out what life as a AA life insurance customer is like? Now you can! Read AA life insurance reviews at Smart Money People to find...
Van Insurance
by AAFor many van owners, their van is used for everday driving as well as work, meaning that choosing the best van insurance to keep it on the road is essential....
Van Insurance
by AAFor many van owners, their van is used for everday driving as well as work, meaning that choosing the best van insurance to keep it on the road is essential....
Travel Prepaid Card
by AALooking for a prepaid card for travelling? Read our community AA reviews to see what using the card is really like. Whether you're using the card for a week in...
Travel Prepaid Card
by AALooking for a prepaid card for travelling? Read our community AA reviews to see what using the card is really like. Whether you're using the card for a week in...
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