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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.81 (550 reviews)

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3.72

Based on 550 reviews, last reviewed 1st Dec 2025

94% decrease in 5 star reviews

in the past 90 days

33% decrease in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (550)

Best price

The best price, though fingers crossed I won't have to find out how good they are in an accident! Reviewed on: 1st March 2017

No problems

We are with Aviva - Never had any problems - Touch wood! (y) I think they are great! :) Reviewed on: 28th February 2017

Calling up at every renewal

i'm with Aviva - they are ok - but wish they'd offer me deals without me having to ring up for them ! Reviewed on: 28th February 2017

Not loyal to any insurer really

I am with Aviva, but I change insurers almost every year in order to get the best deal. So I am not loyal to any insurer. Reviewed on: 27th February 2017

Very reasonable

Really good company always been very reasonable with me. When i get my bill i always ring up and they knock some money off for me Reviewed on: 27th February 2017

Will never leave!

I have used various car insurance companies but I was with Aviva when I had an accident. They were brilliant. I don't think I will ever leave them now. Reviewed on: 27th February 2017

New customers only rate

I'm with Aviva and haven't had any problems with them apart from the over inflated renewal price which I had to get knocked down to the 'brand new customer only' rate........ Reviewed on: 27th February 2017

Cheapest renewal

I have tried Churchill, Aviva and Directline in the last four years, all have given very reasonable insurance rates for the first year, but only Aviva have managed to match that rate in the second year. Reviewed on: 27th February 2017

Thumbs up - pain-free

I used various comparison sites and got direct quotes online last year to find that Aviva were the cheapest for me for the level of cover I required for my car. Getting the quote, understanding what was/wasn't included and buying the insurance were all straightforward, clear processes. I've not had to use them to make a claim, but I've contacted customer services on one occasion by telephone to ask a fairly general enquiry and found the staff to be polite, helpful and knowledgeable enough to give me a trustworthy answer. I shopped around this year, as I always do, but it's the first time that my renewal quote has actually been a cheaper (and by a reasonable amount) than any other provider. It's the only time I've ever done a straightforward renewal, which was pain-free and quick online. I had to make a few amendments to my details shortly after and found the online account to be such a bonus as I didn't have to go through a call centre; I just made the amendment, was told how much more/what refund would be due on certain areas due to the changes, and with a few clicks had the confirmation sent through. I really appreciated the lack of admin charges when making changes to personal details too as a lot of providers like to stick a good £50+ on for the pleasure of them updating your information. Aviva therefore get a thumbs up from me for price, clarity, the easy-to-use website and online account feature Reviewed on: 27th February 2017

Do not use this insurance company!

Completely disgusted by the ‘service’ I have received. I had an accident nearly a year ago that I believed to be a scam against myself. A guy in the car next to me who saw everything and thought what happened was dodgy got out of his car, gave me his details and told me he was more than happy to stand as a witness. I gave Aviva his details and told them I wanted it looked into. I have heard nothing since and this was in January this year. No calls, no paper work, nothing. I assumed that Aviva had spoken to the witness and after speaking to him known that the situation wasn’t as it seems and everything had been dropped. Then when I go to insure my car today I find out that where I should have 2 years no claims discount, I have none. After calling Aviva to find out why, I have just found out that Aviva paid out to the other party therefore affecting my no claims discount. All of which I was completely unaware of. I was never contacted or given any paperwork to suggest that this would turn into a claim on my policy. I never had to fill out anything or sign anything. The last conversation I had about this was of January this year to give Aviva the witness details and to tell them I wanted the situation looked into as I believed it was a scam. The best bit is that the witness I gave was never contacted. Apparently you made a judgment call and didn’t call him, surely if I am paying for my own policy if I give you a witness and tell you I believe it to be a scam you would at the least contact the witness. Is this not what I pay for? After speaking to your so called manager who was rude and completely unhelpful I am then told there is nothing he can do and it will take up to 8 weeks for my complaint to go through the system. So in those 8 weeks am I meant to just sit around and have no car? I then asked for proof of the total amount paid out to the other insurance party, just an invoice or a receipt, something that proves you paid this money to them and surprise surprise you can’t give this to me. So although you have apparently paid out to this third party against my policy I’m not allowed proof of this!? I am absolutely appealed and disgusted by this and will be taking this matter higher and making sure everyone I know never uses your disgusting company. Also my dad has called on my behalf. Funny that when you spoke to him you told him you would send me the proof in the post to me. So clearly your advisors have seen they're talking to a 20 year old girl who they think doesn't have a clue about cars etc, so they can get away with fobbing me off. Disgusting. Reviewed on: 14th November 2016

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