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Aviva: Health insurance reviews

Name: Health insurance
Rating: 1.94 (190 reviews)

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1.81

Based on 190 reviews, last reviewed 18th Oct 2025

50% decrease in 5 star reviews

in the past 90 days

25% decrease in 1 star reviews

in the past 90 days

18%

72%

Latest highest rating:

5

Reasonable cost, clear communication, I have had thi... Reasonable cost, clear communication, I have had this account with them for the last 9 years and have no complaints so far - luckily I haven't had to ... Read more Reviewed on: 5th September 2025

Latest lowest rating:

1

I cancelled my policy in its last month as I cant af... I cancelled my policy in its last month as I cant afford it.I told them clearly I would not renew,sent back documents & blocked their number. They hav... Read more Reviewed on: 18th October 2025

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About this product

Aviva health insurance helps pay for private medical care for short-term injuries or illnesses.

You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire and NHS private units. Aviva won't increase premiums at first renewal if you haven't made a claim that's reduced your no claim discount level.

Aviva health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Health insurance reviews (190)

Old school Delay, Deny Defend insurance company. Avoid

Compared to BUPA or AXXA which I had in the past, Aviva is a joke. Most reputable health insurers will have its own private GPs that will get you seen within minutes and if needed referred to a specialist straight away. Furthermore, MSK problems will not even need a referral and will simply go through their internal system when you request to be seen by a specialist. They will just ask a few questions and give you the list of available specialist to pick from. Aviva is old school insurance company making it as difficult as possible to get approved needing NHS GPs to refer you to a specialist and then if they need more information they will ask you to ask your NHS GP to fill in a form. This means that you then need to wait NHS waiting times usually over a month, for your NHS GP to fill in the forms for them to make a decision whether to approve or not. What is even the point of going private if you will then need to get NHS GPs in the middle of it all? Our company is due for renewal of the policy and will see what offer Bupa has in place. Reviewed on: 6th January 2025

I’d like you to contact me about life insurance

I’d like you to contact me about life insurance Reviewed on: 9th September 2024

Excellent Value from Aviva.

I'm very pleased with my health insurance from Aviva. They offer great value for money, with a range of coverage options that meet my needs without breaking the bank. The customer service is outstanding—every time I've had a query or needed assistance, their team has been responsive, knowledgeable, and genuinely helpful. Claims are processed efficiently, and I always feel supported throughout the process. Overall, Aviva has delivered a reliable and stress-free experience, making me feel confident in my choice of health insurance provider. Highly recommended! Reviewed on: 4th September 2024

Aviva have always been amazing any time Iv rang emai...

Aviva have always been amazing any time Iv rang emailed or used the app for a question or putting in claim it was always dealt with efficiently professionally extremely supportive and helpful Reviewed on: 3rd September 2024

I have excellent cover for myself and two sons at a...

I have excellent cover for myself and two sons at a great price Reviewed on: 26th August 2024

Top range of services for health

I've been a corporate policy holder for over 15 years. Their service when I've had to claim is fantastic, including their back to better scheme for instant physiotherapy. Reviewed on: 24th August 2024

5 star service

Really helped us when we needed medical assistance Reviewed on: 24th August 2024

Breezy choice of health insurance

Customer service was excellent t in helping me to chose the type of health service that best suited my needs. I was assured that I would be able to look into my options again in the near future and decide about any changes I would want to make Reviewed on: 23rd August 2024

Hard to Reach!

Aviva are impossible to contact - after nearly an hour on the phone I resorted to email - they have very slow response times on that. I understand they were short of staff and recruiting at the time so I moved away from them. Reviewed on: 21st June 2024

Zero Excess. Great customer service.

I have my children covered by a health insurance policy. My 19 yr old daughter fell ill and needed some treatment. Following a very simple claims process, and without any excess, she was put together with a treatment provider who was able to manage the treatment and co-ordinate with the insurer to extend as necessary until she was well enough to continue without. Reviewed on: 28th May 2024

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