Verified source
A company can partner with Smart Money People and invite their verified customers to leave a review. When they do this it’s labelled as "Verified source" on the Smart Money People website.
There are a number of automated invitation techniques available to businesses. All of which are trusted and ensure that only verified customers can leave reviews through them.
Aviva: Health insurance reviews
Based on 214 reviews, last reviewed 13th Oct 2026
200% increase in 5 star reviews
in the past 90 days50% increase in 1 star reviews
in the past 90 days
Health insurance
Easy to use website and full of information. Easy to navigate around.
Reviewed on:
13th October 2026
Dreadful, dishonest thieves
Terrible experiences throughout the last year of cover. Incorrect advice given that delayed treatment, claims refused (but eventually paid - you have ...
Read more
Reviewed on:
23rd September 2026