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Aviva: Health insurance reviews

1.81
Based on 190 reviews, last reviewed 18th Oct 2025
50% decrease in 5 star reviews
in the past 90 days
25% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
18%
See only 4 star reviews
5%
See only 3 star reviews
2%
See only 2 star reviews
3%
See only 1 star reviews
72%

Latest highest rating:

5

Reasonable cost, clear communication, I have had thi... Reasonable cost, clear communication, I have had this account with them for the last 9 years and have no complaints so far - luckily I haven't had to ... Read more Reviewed on: 5th September 2025
Aaron E's avatar
Aaron E

Latest lowest rating:

1

I cancelled my policy in its last month as I cant af... I cancelled my policy in its last month as I cant afford it.I told them clearly I would not renew,sent back documents & blocked their number. They hav... Read more Reviewed on: 18th October 2025
Denise Barnes's avatar
Denise Barnes

About this product

Aviva health insurance helps pay for private medical care for short-term injuries or illnesses.

You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire and NHS private units. Aviva won't increase premiums at first renewal if you haven't made a claim that's reduced your no claim discount level.

Aviva health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Health insurance reviews (190)

Impossible to contact, poor service

1
I can definitely see why this company have such bed reviews. Never get through by phone so email. Constantly assured the payment to the hospital is covered yet I am almost £400 out of pocket as had to pay outstanding invoices myself to avoid further action. Service is provided by my work place but would never recommend to anyone Reviewed on: 12th December 2023

Taking the Michael

1
Phoned on Friday to discuss my claim, waited for over an hour to speak to an advisor then hung up. Phoned the sales number answered within minutes spoke to a call handler, who had a very nice telephone manner but was no help. Phoned this morning at 09:30 and finally got through to a claims handler, was told that they were having trouble accessing my records and save me hanging about they would phone as soon as they accessed them. 8 hours later still no phone back. Can't give no stars, if I could that is what I would give Reviewed on: 11th December 2023

Shocking!

1
I have just had to cancel my AVIVA private health. It is the worst experience ever. When it came to a claim I had to wait up to 2+ hours on the phone, then they would not process the claim, I had to go through NHS (but continued to pay circa £299 a month but yet use the NHS! I appealed then they realised that I was in the right. They apologised and promised a £30 refund which I do not even know when I will receive this. I normally have BUPA or AXA PPP (which are much better). I will never take out an AVIVA policy again! steer clear of them! Reviewed on: 2nd December 2023

Would give zero if that was an option

1
Impossible to get through. Complete joke of a service Reviewed on: 27th November 2023

Terrible Service

1
Impossible to get through to Aviva over the phone to make or follow up a claim. Exhausting and intrusive claims process even when pre existing conditions are covered through a group policy and the icing on the cake - poor coverage. Do Not USE Reviewed on: 4th November 2023

Make a claim impossible

1
I went to see gynaecologist and they gave me medicine that I had adverse affects so need to go back to get different meds. Aviva don’t read documents probably say this is an existing condition and say do not do not do pre existing which it was a new condition. Then they look at the medication and say your menopausal we don’t cover that. I prove I am not and the medication can be used for different things. Then they say you have a prolapse according to the consultant notes and they don’t read clearly because it doesn’t say that. Then they Me the boss who is looking through the paperwork is medical trained. No clearly not and Aviva have been told don’t do things that cost too much money and refuse this claim. Happy to take money but not for you to claim. First time getting private health care but for sure will not be getting Aviva again. But I not sure if all insurance companies are like this. I hope not as I need to try a different company. Reviewed on: 23rd October 2023

Abysmal

1
If ever you are in need of healthcare this is not the insurance to have. Real time communication with a representative is nigh on impossible, the ChatBot worthless and response to online enquiries / requests take an inordinate period of time, e.g.: claim with GP referral letter submitted two weeks ago and still no response. Reviewed on: 11th October 2023

Absolute Disaster

1
If you want private healthcare then I suggest you stick with Bupa or Axa because at least these companies have people manning their phones ! I have spent hours on hold just trying to get through to someone ! They actually make the NHS look good ! So save your money or get a policy with a company that offers a service. Reviewed on: 3rd October 2023

Absolutely shocking. Impossible to get authority for a claim. Constantly looking for a reason not to pay

1
Aviva is absolutely shocking. Made me drive 3 hours to see a Specialist at a different Hospital. Messes us around with authority for our son, then messed us around with a claim form for our daughter, still havbt got authority numbers for either. Any excuse not to authorise or pay. Awful awful awful Reviewed on: 29th September 2023

claim

1
extremely poor service,they just dont want to approve a claim Reviewed on: 28th September 2023

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