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Aviva: Health insurance reviews

Name: Health insurance
Rating: 1.94 (190 reviews)

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1.81

Based on 190 reviews, last reviewed 18th Oct 2025

50% decrease in 5 star reviews

in the past 90 days

25% decrease in 1 star reviews

in the past 90 days

18%

72%

Latest highest rating:

5

Reasonable cost, clear communication, I have had thi... Reasonable cost, clear communication, I have had this account with them for the last 9 years and have no complaints so far - luckily I haven't had to ... Read more Reviewed on: 5th September 2025

Latest lowest rating:

1

I cancelled my policy in its last month as I cant af... I cancelled my policy in its last month as I cant afford it.I told them clearly I would not renew,sent back documents & blocked their number. They hav... Read more Reviewed on: 18th October 2025

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About this product

Aviva health insurance helps pay for private medical care for short-term injuries or illnesses.

You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire and NHS private units. Aviva won't increase premiums at first renewal if you haven't made a claim that's reduced your no claim discount level.

Aviva health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Health insurance reviews (190)

Excellent management dealing with my health claim

Dealt with my ongoing debilitating health issue with great ease and comfort and reassured me very well. I felt heard and understood. Emily Royle was my expert t claim associate who was absolutely brilliant, very professional and very assuring in every aspect. She dealt with my issue seamlessly - thank you so much Aviva I will be highly recommending you! Reviewed on: 29th April 2024

Shocking company.

Shocking company. I've been trying for a week to get through and simply change direct debit details. You have no chance of speaking to anyone. Cancelling my policy now because if I ever needed them I couldn't go through this ordeal. Reviewed on: 22nd April 2024

The poorest customer service I’ve experienced

The poorest customer service when you need to make a claim. If you use their Aviva app as they ask it takes min 72hrs for a response. Alternatively you telephone and your wait time is between 25-30mins for an answer. No apology for your long wait is offered and the speed, efficiency and competence shown by then is totally unacceptable. Having been with Saga previously I’ve been over promised by Aviva Health they were comparable if not better. Sorry I moved my Healthcare business to them. Even when you get through, you are placed on hold continuously even when you are just updating them following your consultant visit which they insist on. I’ve complained and told there was a 3 day SLA before anyone contacts me to discuss. Received no phone call after 7 days, got email saying they are investigating and will return. Not sure how given no-one has even taken the time or trouble to call. So poor. Reviewed on: 9th April 2024

Waste of money

I have an urgent referral, the first appointment they can provide is July (3 months away). They are almost impossible to contact, the chatbot sends you round in circles, never providing an answer. The update on "my claim" forms aren't responded to and it's a 45 minute wait on the phone. Absolutely hopeless. Reviewed on: 4th April 2024

AVOID AVOID AVOID - WORST HEALTH INSURANCE COMPANY EVER

Worst company ever to deal with, looked for every excuse under the sun not to help me when I needed them, I suffered for 2 years and they fobbed me off completely when it come to honouring my Health Insurance policy. Contacting them is useless, lthey leave you oh hold and then you get cut off. Tactics to delay and delay and not honour their insurance policy. Please avoid them, ive now switched to Bupa and it costs us £10 a month more but at least they are 10 x times better. Avoid this company and their policies like the plague, all they are interested in is taking your direc debit each month and when you need them, they do everything they can to dismiss you with any get out clause whatsoever. AVOID AVOID AVOID BE AWARE!!!! Reviewed on: 19th March 2024

Categorically the worst customer experience!

Categorically the worst customer experience I've had of any major compny. Expect minimum 30 mins hold for any call whether it be claim, customer services or other. Policy is misleading and customer agents are poorly trained and informed leading to confused and frustrating conversations. I had bogus claims appear on my file for things I'd never discussed with Aviva, and painful, relentless conversations with amateur call agents trying to get these resolved, and to get clarity on my account. Happily cancelling and would strongly advise to avoid like the plague! Company is too big. A classic 'shady' insurer, profit driven with little to no customer support. Reviewed on: 14th March 2024

Impossible to deal with -

Impossible to contact (30/45 min wait on phone), only then to be told that the answer is on the website (which it wasn't). They lost documents. They refused to speak to me about my wife's claim saying that she had not authorised it (when she had - and they later accepted that fact). AND READ THE SMALL PRINT. the standard policy only allows £500 for outpatients visits. So that is £250 to see the surgeon before and £250 for a check up after - and that is your £500 used up. Other check up visits to the surgeon/ physio etc are not covered. If you are wanting health insurance look at BUPA - same price and full cover. Reviewed on: 12th March 2024

Aviva are Unresponsive and unprofessional

I sent a claim to Aviva by email and I got a response from their office in India with a poorly worded email asking for more details of which I did send back. Since then I have gotten no updates on my claim and not even a claim number / reference despite me emailing continuously asking for an update. It's been around 2 months now . This is very unprofessional and extremely disappointing seen as though I am paying for this service. I am now going to complain to the financial ombudsman. Reviewed on: 2nd March 2024

Impossible to contact

Impossible to contact by phone and no response to web enquiry after 4 days. Pointless. Wasted money. Time to move supplier Reviewed on: 23rd February 2024

Worse than poor

I have to agree with all of the negative reviews I’ve read so far. If you need medical attention, I can’t imagine a more depressing process than the shambles of a service that Aviva have provided for my wife and myself. They keep you at arms length with useless bots answering calls and all other contact being painfully slow or not happening at all. Reviewed on: 22nd February 2024

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