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Aviva: Life Insurance reviews

3.95
Based on 106 reviews, last reviewed 20th Apr 2025
100% increase in 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
58%
See only 4 star reviews
25%
See only 3 star reviews
7%
See only 2 star reviews
1%
See only 1 star reviews
9%

Latest highest rating:

5

Aviva Life Insurance Review This life insurance company offers a range of policy options tailored to meet different customer needs, including term life, whole life, and universal... Read more Reviewed on: 20th April 2025
Lewis's avatar
Lewis

Latest lowest rating:

1

Aviva just won’t pay my combined life and critical l... Aviva just won’t pay my combined life and critical life insurance to pay of my mortgage as I and 4 months in to what my cancer doctors have told me wi... Read more Reviewed on: 18th March 2025
Akin 's avatar
Akin

About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

Aviva Life Insurance reviews (106)

Review of the Aviva, Life Insurance:

Great help when needed

4
Had no problems so happy with service Reviewed on: 2nd August 2017

Easy

5
Wanted fixed term life insurance. Got a competitive quote from Aviva. Filled in online forms. Signed paperwork when arrived in post. Now covered for a small monthly fee. Easy. Reviewed on: 5th June 2019

good product

5
well priced cover and easy to understand Reviewed on: 17th April 2019

Easy to set up

4
Really simple to set up, and good value compared to competitors. Would be great to have a few more added benefits, but have found them to be trustworthy and decent customer service. Reviewed on: 13th September 2018

Handy

5
I know I'm meant to shop around, but Aviva always seem to keep my insurance business. Good products and service and a happy to help attitude! Reviewed on: 9th September 2018

Good value

4
Well priced cover from one of the better know companies. Reviewed on: 6th September 2018

Tick the boxes for life

5
Life insurance that ticks all the boxes. Peace of mind knowing everything is covered if the worst would happen. Reviewed on: 2nd September 2018

Very good

4
Great customer service, very helpful. Good value for money. Reviewed on: 2nd September 2018

Pretty Good

3
Pretty okay wouldn't not recommend Reviewed on: 19th August 2018

Decent

5
Went around the houses looking for a trusted life insurance co and Aviva was recommended to me so I joined and haven't looked back. Reviewed on: 7th August 2018

Great insurance

4
Fantastic customer service and excellent pricing Reviewed on: 4th August 2018

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