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LV (Liverpool Victoria): Car Insurance reviews

4.06
Based on 315 reviews, last reviewed 29th Jan 2025
100% decrease in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
68%
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14%
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3%
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1%
See only 1 star reviews
14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024
Meadowboy1's avatar
Meadowboy1

Latest lowest rating:

1

I recommend people to not join lv car insurance. I recommend people to not join lv car insurance. especially engines are really nasty people,basically this car insurance nothing just a scamming peopl... Read more Reviewed on: 29th January 2025
Adam's avatar
Adam

About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car Insurance reviews (315)

Review of the LV (Liverpool Victoria), Car Insurance:

Huge mistake of age.com 2024 switch of Underwriter.

2
I was with age.com for many years and very satisfied with their ageous underwriter. In 2024 with great fanfare age.com announced it was switching to LV, whose road /home assistance was with Brittania. After 50 years with the AA I reluctantly swopped as the LV cover was cheaper. This year, LV has quoted a renewal sum of £794.19 against last year’s quote of £489.45! They state ‘Your LV Car Insurance won’t renew unless you contact us.’ How many age.com members can afford that increase? I’m livid at having ceased my gold membership with the AA and am sure I’m not alone feeling cast aside. Reviewed on: 19th January 2025

Good product

5
Reliable service when needed for claim Reviewed on: 6th September 2018

Excellent Customer Service

5
I've been with LV for around 5 months, in that time I have changed address, declared all sorts of mods and it has barely affected my rate at all, but at the same time providing a excellent service towards me. Reviewed on: 5th September 2018

Super dooper trooper!

5
Great company to do business with. Ethical and fair car insurance. Reviewed on: 4th September 2018

KISS. - Keep it simple stupid

5
A logical straightforward online journey, clear, relative experience. All that’s missing for me is multi product offering. Reviewed on: 3rd September 2018

Top for Service!

5
My daughters car was hit by a car insured by LV (she was insured by another company). The service and help she received from LV was first class. I’m insured with LV and my daughter is moving to LV on her renewal. Reviewed on: 3rd September 2018

Friendly staff and no hidden extras

5
Very pleasant staff and changes are just done with no fees, which some other companies charge. They are usually competitive and with the no hidden charges and good quality call centres they are hard to exclude from any insurance needs Reviewed on: 2nd September 2018

Worse company ever

1
If there is a problem, through no fault of your own, you may find your insurance policy cancelled and driving round with no cover and not aware of this. Reviewed on: 23rd August 2018

Don't waste your money

1
Worst insurance company I've ever used. Don't return phone calls or emails. The hire car that I had paid extra for took 5 days to arrive instead of 8 hours. They advised it was OK for me to drive my car after a lorry hit it even though the rear lights no longer existed. The advice was it should be OK to drive during the day but not at night. I pointed out it would not pass an MOT with no rear lights so it is not legal to drive. Reviewed on: 21st August 2018

Great car insurance

5
As a first time driver, when I joined LV, almost two years ago, I was a but apprehensive about selecting a company. During my first year the service I received was so good that I stayed with them and my renewal quote was cheaper than anywhere else which is how it should be. I am hoping that this will continue in the future too. Thanks LV! Reviewed on: 19th August 2018

Made my claim easy, paid out for full repairs, and for hire car. Very impressed!

5
Was hit by an idiot from behind and called the police and LV and everything from then on was easy, and my Suzuki was repaired, valeted and back as quickly as possible, considering the parts were delayed by the earthquake in Asia. Hire car was with me up to the day I picked up my car, and I was very happy with the little fuss that it took to get my claim paid. Reviewed on: 13th August 2018

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