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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.2 (316 reviews)

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4.06

Based on 316 reviews, last reviewed 27th May 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (316)

Review of the LV (Liverpool Victoria), Car insurance:

Really Good

Simple to sign up and well priced. Reviewed on: 22nd August 2023

Easy, good value & peace of mind

Renewal experience is straightforward and easy. Claims experience in the past has been hassle free. Recommended & already used by family & friends Reviewed on: 9th September 2018

Good product

Reliable service when needed for claim Reviewed on: 6th September 2018

Excellent Customer Service

I've been with LV for around 5 months, in that time I have changed address, declared all sorts of mods and it has barely affected my rate at all, but at the same time providing a excellent service towards me. Reviewed on: 5th September 2018

Super dooper trooper!

Great company to do business with. Ethical and fair car insurance. Reviewed on: 4th September 2018

KISS. - Keep it simple stupid

A logical straightforward online journey, clear, relative experience. All that’s missing for me is multi product offering. Reviewed on: 3rd September 2018

Top for Service!

My daughters car was hit by a car insured by LV (she was insured by another company). The service and help she received from LV was first class. I’m insured with LV and my daughter is moving to LV on her renewal. Reviewed on: 3rd September 2018

Friendly staff and no hidden extras

Very pleasant staff and changes are just done with no fees, which some other companies charge. They are usually competitive and with the no hidden charges and good quality call centres they are hard to exclude from any insurance needs Reviewed on: 2nd September 2018

Worse company ever

If there is a problem, through no fault of your own, you may find your insurance policy cancelled and driving round with no cover and not aware of this. Reviewed on: 23rd August 2018

Don't waste your money

Worst insurance company I've ever used. Don't return phone calls or emails. The hire car that I had paid extra for took 5 days to arrive instead of 8 hours. They advised it was OK for me to drive my car after a lorry hit it even though the rear lights no longer existed. The advice was it should be OK to drive during the day but not at night. I pointed out it would not pass an MOT with no rear lights so it is not legal to drive. Reviewed on: 21st August 2018

Great car insurance

As a first time driver, when I joined LV, almost two years ago, I was a but apprehensive about selecting a company. During my first year the service I received was so good that I stayed with them and my renewal quote was cheaper than anywhere else which is how it should be. I am hoping that this will continue in the future too. Thanks LV! Reviewed on: 19th August 2018

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