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LV (Liverpool Victoria): Car Insurance reviews

Name: Car Insurance
Rating: 4.21 (315 reviews)

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4.09

Based on 315 reviews, last reviewed 29th Jan 2025

100% decrease in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

1

I recommend people to not join lv car insurance. I recommend people to not join lv car insurance. especially engines are really nasty people,basically this car insurance nothing just a scamming peopl... Read more Reviewed on: 29th January 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car Insurance reviews (315)

Review of the LV (Liverpool Victoria), Car Insurance:

LV premium half of SAGA car insurance renewal quote.

Moved to LV at last renewal and saved 50% on Saga quote. Almost £1,000 for 2 vehicles instead of £2,000 Reviewed on: 23rd August 2024

Save money and look elsewhere.

Massive increase on my renewal despite a clean history. Not helpful when explaining why. I saved nearly £200 by looking elsewhere which took several hours but worth every penny. No respect for loyalty works both ways. Reviewed on: 11th March 2024

Price doubled for loyal customer

Ive been a loyal customer of LV for over ten years, this year my multi car policy doubled in price, when i phoned them they would not negotiate and the price was fixed, went to other providers well known and got it for less than half price, saved 500 moving to another company, if one can do it at a cheaper price why cant LV , shame as i have been happy with them for many years but now on to better deals. Nathan Chadwick Reviewed on: 10th November 2023

Strange goings on

My quote for renewal this year from LV was a massive price hike, over £200.00. I don't understand why a new customer is preferable to an existing established customer. Perhaps LV can explain. If I apply as a new customer I get a normal quote around the old price. All very strange, don't you think????? Reviewed on: 2nd November 2023

Competitive.

Competitive price, good cover, efficient service. Reviewed on: 10th October 2023

Great car insurance

Great car insurance for a very good premium Reviewed on: 9th October 2023

Think carefully before taking insurance with LV

Very unscrupulous company. Someone ran into the back of my car 2 years ago - they admitted liability and car was fixed no problem. 2 years later I get a solicitors letter from LV saying Hastings were now refusing to pay and that I had to sue Hastings and attend court to recover LVs money! I've obviously said I don't want to sue Hastings and if they are owed money then sue them themselves. Since then I have received multiple emails from LV threatening me. They've said it is in the T&Cs and are now saying they will put the accident down as a fault on my record and destroy my no claims bonus if i do not issue legal proceedings! I have reported to FCA and have contacted the BBC - I am also seeking legal advice to try and protect myself from their constant bullying. Be aware that if you take car insurance with LV this could happen to you. Reviewed on: 7th October 2023

Extortionate price hike on renewal.

Home insurance quote increased by 33% by LV. LV increased my home building and content quote by 33% despite no claims being made. Online comparison site offered an equivalent quote gir £225 which is ehat LV quoted last year. Clearly LV do not want loyal customers snd offer cheaper deals only to new ones. I won't be using LV in the future. I also will not renew my car insurance with them until they rmvakye existing customers as much as they do new ones. Reviewed on: 5th October 2023

Competitive Cost - Easy to manage online

Competitively priced in this market. Easy to manage online which many insurers aren't. The switch process was easy through comparison websites. Reviewed on: 22nd September 2023

Head won over heart

I had been with LV for my car insurance for years They did everything I wanted and was able to match like for like from comparisons sites until last year when they could get nowhere near Admit=ral and so with a heavy heart I switched and have been waiting till my next quote where I can see if I can go back to LV but price is king Reviewed on: 31st August 2023

The fairest price

LV have the fairest pices, they seem to offer more on their quotes, with least to add on. Reviewed on: 31st August 2023

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