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Marshmallow: Car insurance reviews

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1.71
Based on 321 reviews, last reviewed 16th Sep 2025
No new 5 star reviews
in the past 90 days
20% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
19%
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2%
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1%
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1%
See only 1 star reviews
77%

Latest highest rating:

5

All good with Marshmallow insurance All good with Marshmallow insurance Reviewed on: 5th September 2025
Marius M's avatar
Marius M

Latest lowest rating:

1

Do not use this insurance company. Do not use this insurance company. You cannot speak to anyone, nobody replies on chat, they undervalue vehicles when there is a claim, they try to wri... Read more Reviewed on: 16th September 2025
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Evan
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About this product

Marshmallow provide car and van insurance policies.

With Marshmallow, you can choose from four levels of cover: lightest, essential, original and plus. You can add extras for additional costs including breakdown cover, legal protection, excess protection and Europe roaming.

Marshmallow car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Marshmallow before, you can also leave a review and share your experience.

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Marshmallow Car insurance reviews (321)

Do not use this insurance company.

1
Do not use this insurance company. You cannot speak to anyone, nobody replies on chat, they undervalue vehicles when there is a claim, they try to write off vehicles before they are inspected, do not share relevant reports and do not refund money when they are required to. Should not be operating. Reviewed on: 16th September 2025
Evan's avatar
Evan

They double your insurance the sevond year

1
I had car insurance with Marshmallow for a year without any issues. When I decided to add a second car to my policy, things became very disappointing. Instead of offering a reasonable adjustment, they wanted to double my existing policy and then quoted me almost double the price compared to what other insurers offered for the second car. This was despite the fact that I had no incidents, no claims, and a clean record. I expected loyalty to be rewarded, not penalised with inflated prices. Other companies offered far more competitive rates. Overall, the experience left me frustrated and I wouldn’t recommend Marshmallow if you are looking for fair pricing, just run away from them! Reviewed on: 15th September 2025
Dan M's avatar
Dan M

Horrible company to deal with.

1
Horrible company to deal with. Went with them because they are cheap. That was a big mistake! You can never speak to anyone, you have to contact them via live chat via the app and they never respond… we had a non-fault accident, but they failed to investigate it and therefore we had to pay an excess on our repair. The excess per my policy was £500, however they refused to pay £750 of the repair for which we were chased for. From start to finish, they’ve been an absolute nightmare …. Will never renew…. Having read a lot of the positive reviews on this site I am pretty sure they are fake. Reviewed on: 7th September 2025
Neil Z's avatar
Neil Z

All good with Marshmallow insurance

5
All good with Marshmallow insurance Reviewed on: 5th September 2025
Marius M's avatar
Marius M

It is very affordable especially to the new drivers...

4
It is very affordable especially to the new drivers and drivers from outside the country, it accommodates everyone i can say! And their application make this easier ! Reviewed on: 4th September 2025
Winnie's avatar
Winnie

Why there’s no option for zero star, that’s the reas...

1
Why there’s no option for zero star, that’s the reason i gave one star. I have premium insurance policy, as per that they can’t charge me for admin fees So instead of that they try to play with my insurance policy price after i just added one driver and removed one When I added my spouse in my policy that time they added around £15 per month, but then after 2 months later when i removed they reduce by only £2. so only adding driver and removing the same driver they added £13 per month extra in my premium in the name of risk factor or system. If they want to calculate properly then they should consider my age and driving experience by that time was increased but i don’t think so they consider any positive consideration. So felt like i am cheated to just adding and remove same driver. So please have a look before buy policy from marshmallow. Reviewed on: 11th August 2025
Meet Kathiriya's avatar
Meet Kathiriya

Predatory Pricing & Poor Customer Service

1
Policy Period: July 2024 - July 2025 Customer Since: 1 year, clean driving record Summary: Price Gouging & Unfair Practices Marshmallow attempted to increase my renewal premium by 231% above market rate then spent days trying to extract illegal cancellation fees. This is not a customer-focused company. Outrageous Renewal Pricing Their renewal quote vs reality: Previous premium: £2,466.65 Renewal demand: £4,306.23 (74% increase!) Market rate: £1,300 (found same day) Marshmallow overpricing: 231% above market Despite maintaining a perfect driving record with 1 year UK NCD, they tried to nearly double my premium while the market rate was 70% lower. Terrible Customer Service Response Times Timeline of delays: July 4th: Submitted formal objection and cancellation request July 4th-8th: Complete silence from Marshmallow (4 days!) July 8th: Finally responded after multiple follow-ups Customer service was unresponsive when I needed immediate assistance with pricing concerns. Attempted Illegal Fee Extraction After agreeing to cancel, they tried to charge: £58.99 "consumed premium" (for 5 days of rejected coverage) £30 administration fee Total attempted extraction: £88.99 Legal reality: Maximum £30 for cooling-off period cancellation per their own Terms of Business Agreement. They only backed down after I threatened regulatory complaints. Misleading Practices Auto-renewal price shock - 74% increase with no justification Ignoring cancellation requests - 4-day delay in processing Invented fees - charging for services explicitly rejected Bad faith billing - trying to extract £58.99 for their operational delays Market Comparison What I actually paid elsewhere: Marshmallow wanted: £4,306.23 Market alternative: £1,300 (identical coverage) Savings by switching: £3,006.23 Same car, same driver, same coverage - 70% cheaper elsewhere. Legal Issues Their practices potentially violate: Consumer Contracts Regulations 2013 (cooling-off rights) FCA "Treating Customers Fairly" principles Consumer Rights Act 2015 Only resolved after threatening FCA and Ombudsman complaints. Final Verdict Avoid Marshmallow Insurance. Pros: None identified during my experience Cons: Predatory renewal pricing (231% above market) Poor customer service response times Attempts to charge illegal fees Bad faith business practices Complete disconnect from market reality Recommendation Shop around before renewal. I found identical coverage for £1,300 vs their £4,306 demand. Know your cooling-off rights - you have 14 days to cancel with minimal fees regardless of what they claim. Don't let them pressure you into accepting unreasonable pricing. The market has much better options. Alternative Action If you're stuck with similar issues: Know your 14-day cooling-off rights (£30 max fee) Threaten FCA/Ombudsman complaints Shop competitors immediately Document everything in writing Update: After regulatory pressure, they waived all fees and I paid £0 to Marshmallow. Found better coverage for 70% less elsewhere. Save yourself the hassle - choose a different insurer from the start. Reviewed on: 9th July 2025
Ihor C's avatar
Ihor C

I’m really grateful for the excellent service I’ve r...

5
I’m really grateful for the excellent service I’ve received from Marshmallow Insurance. They’ve been understanding and supportive through every situation I’ve faced, and their prices reflect great value for money. I wouldn’t hesitate to recommend them to anyone looking for reliable and caring customer service. Reviewed on: 6th July 2025
Hawa 's avatar
Hawa

Great in Theory, Shambolic in Practice

1
Initially was great in that I had lived in the US for 15 years and upon moving back to the UK I needed my no claims from the US considered - super easy set up and easy documentation submittal and seemed super slick (that's why they're getting 2 stars and not 1. EDIT - got more annoyed as I wrote the review so I knocked the second star off). Following that, utterly useless. 1. You can't do ANYTHING on desktop. Its all run through the app which is fine for quick bits like updating details and other bits and pieces, but anything bigger or serious where I imagine most people would be more comfortable on a desktop, you're at the mercy of the App UI... which isn't great. 2. You get a cheaper rate and quote for the first year which is nice if you're a foreign driver or have been away form the UK for a while, but they will SIGNIFICANTLY increase your annual costs year on year unless you threaten to go elsewhere (which I did for the last 3 years) and then just like that they return your annual premium to what it was and sometimes less! You know, instead of like the customer first business they claim to be, they try it on unless you call them out on it. Oh, and then they throw the "raised in line with market standard rates" line at you... I've been with you 3-4 years, I would think my loyalty is worth more than "market average". No claims made btw. 3. No phone lines. Chat only. Again, fine for menial stuff and they will solve things like the above (like give me my old price back when they try to raise it on you on the sly) but if you get sick of tapping out explanations and the back and forth on a smartphone, no option to speak to a person on the phone, AT ALL. 4. App UI is RUBBISH. Looks all slick and pink and simple, but the functionality and intuitiveness is 0. EXAMPLE: I had a new card issued by my bank a few months ago, exact same details except for a new expiry date so obviously I forgot to update on all the different platforms you have to live with in 2025. My annual renewal for 2025 was due to come out (I'd already had the fight to get it reduced to what it was from the £400 increase they had tried to push through the door) and it was declined because the expiry date on my card hadn't been updated. They sent an email to tell me, so within half an hour of that failing I had updated my card details. I checked to see where to manually pay, but there is no option and nothing in FAQ about it. So (naively) assumed the payment would be tried again on my new card - again, I updated my card details immediately and three days before expiry of my coverage. Well it expired and there is no way to manually renew on the App because of course there isn't and they won't let you do anything on desk top. Now, after all of the above, I'd have already decided to jump ship and go with someone else, but I am currently in the process of part-exchanging my current car and I have a week gap between my (original) policy renewal data and when I pickup my new car. So today I have spend 3 hours (AND COUNTING) trying to get their chat agent to give me a quote on the new care and renew my policy that lapsed due to their clunky system. They can't do it because technically my policy lapsed (their fault). So what am I doing? Paying 6 days worth of temp insurance (which isn't cheap) and taking out a policy with Darwin. Marshmallow asked me to "give them the day" whilst I sat here with an uninsured car in my driveway unable to go where I had planned. lol. Reviewed on: 23rd June 2025
Matt Jenkinson's avatar
Matt Jenkinson

Very efficient and professional.

5
alan was very understanding and helped me sort out my issue Reviewed on: 16th June 2025
steve l's avatar
steve l

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